What Is Included in an SEO Audit in 13 Simple Steps

You could spend endless resources on building the perfect website. You could take the time to design a beautiful visual display or dedicate a hearty chunk of your budget to paying for top-notch external website developers.

But even with all these efforts, you can wind up with a website that isn’t receiving the expected traffic. That’s where an SEO Audit performed by the qualified team at Valve+Meter Performance Marketing comes into play.

Our SEO experts will perform an SEO Audit to improve your website’s ranking to generate more leads and, in turn, enhance your company’s profitability. While building and revising your website’s performance through SEO strategy begins with an SEO audit, it doesn’t end there.

It is a constant process that requires ongoing revisions and audits to find and fix the issues keeping your website from generating more traffic. Our team knows you’re busy running your business and don’t always have additional time and energy to dedicate to a multi-step strategy.

Let our specialists at Valve+Meter Performance Marketing expand your performance capabilities with a customized SEO strategy, starting with our SEO audit services.

Not sure whether you need an audit?

We’ve compiled the following comprehensive guide to help you understand SEO audits, the steps of an SEO audit, and its benefits, so you can learn how to move the needle toward your site’s optimum performance successfully.

An SEO audit is like a health check-up for your website. It removes all the confusing data from Google Analytics, Google Search Console, and other tools and presents a clear path forward.

You don’t need a site audit. In fact, businesses don’t need to stand out in Google search results. You need more sales and stronger revenue. A complete site audit identifies the best methods to meet this need.

A site audit examines the errors in your site that could harm your website’s rankings in search engine results. An SEO audit also uncovers unseen areas of opportunity to drive more customers to your business.

During an SEO audit, there is a wide range of on-page and off-page factors considers. These range from analyzing your website’s on-site optimization, including meta tags, headings, and keyword usage to page speed and broken links.

An SEO audit is not limited to your own content and site architecture. A site audit considers insights into how your competitors are ranking higher and suggests ways to enhance the user experience on your site to beat your competitors.

In today’s fast-paced digital world, users make snap judgments about websites. An SEO audit is crucial to ensure that users will be captivated by your site’s SEO and design immediately, leading to future brand recognition and a lasting positive impression.

SEO audits are crucial for the success of your business in the digital landscape. They provide valuable insights that can significantly impact your online presence and contribute to the growth of your business.

When Valve+Meter conducts an SEO audit, we give you a deeper understanding of your website’s performance in search engine rankings and discover actionable recommendations to help enhance your site’s structure, content, and technical aspects. Ultimately, our SEO audit services improve your chances of attracting more organic traffic from search results, improving conversion rates, and reducing wasted marketing spend.

Every website should perform regular audits.

To maximize the success of your website, you should constantly study your site for improvement areas. An SEO audit is a more detailed analysis of how your website performs compared to your competitors and the rest of your industry.

A site audit is crucial in a competitive market as search engines keep updating their algorithms, and your competitors consistently improve their website’s performance to engage more users.

Our SEO professionals will implement an SEO audit to help our clients avoid falling behind in continuously changing industries.

From fixing your website’s technical issues to improving keyword optimization, your company should undergo an SEO audit if you fall under the following scenarios.

• You’ve just built a new website or done a website migration. 
• You’re updating your content strategy and overall website structure. 
• You notice that the number of your website’s visitors is declining. 
• Your number of conversions is decreasing. 
• Customers are complaining about browsing your website and overall user experience. 
• You have high bounce rates.
• Your keyword rankings are declining. 

When you let Valve+Meter Performance Marketing serve your business, we’ll help you identify when and if your company could benefit from an SEO Audit. Then, we’ll walk you through every step of the audit process from preparation to completion.

An SEO audit can take a few hours or months, depending on your website’s size, the problems that arise, and how you fix them.

However, there are a few tasks you can partner with the team at Valve+Meter Performance Marketing to knock out beforehand to help save time on your SEO audit.

A more efficient audit will give you better results and guarantee that you will receive the desired outcomes. The following identifies the proper steps to prepare for an SEO audit.

A site audit is a multi-process strategy that should be done periodically to assess your website’s performance and what needs to be changed to improve your performance within organic search engine results and conversion rates of these visitors.

Here are the 13 essential steps we include in our thorough SEO audit. 

Performing an SEO audit is an essential step in optimizing your website and improving its visibility in search engine results.

However, if you’re a beginner, you may encounter common pitfalls that can hinder the effectiveness of the audit and decrease its impact on your website’s performance.

That’s why taking advantage of the trustworthy, personal services offered by professionals like our team at Valve+Meter Performance Marketing is important.

By being aware of these pitfalls, you can navigate the audit process more effectively and avoid costly mistakes. Here are six common pitfalls to be mindful of:

1. Inadequate keyword research: Failing to conduct thorough keyword research can result in missed opportunities to target relevant search terms and attract the right audience to your website.
2. Ignoring technical SEO issues: Neglecting technical aspects such as broken links, duplicate content, or improper URL structures can hinder search engine crawlers and negatively impact your website’s rankings.
3. Overlooking user experience: A poor user experience, including slow loading times, complicated navigation, or lack of mobile optimization, can lead to high bounce rates and lower search rankings.
4. Neglecting local SEO: For businesses targeting specific geographical areas, overlooking local SEO elements like Google Business Profile optimization or local citation building can hinder visibility in local search results.
5. Disregarding content quality and relevance: Focusing solely on technical aspects while ignoring the importance of high-quality, relevant content can lead to subpar user experiences and lower search rankings.
6. Failing to track and measure results: Not monitoring key performance indicators and failing to track the impact of implemented changes can prevent you from understanding the effectiveness of your SEO efforts and making necessary adjustments.

If you’re a beginner embarking on an SEO audit, you should be aware of these common pitfalls to maximize the effectiveness of your efforts. Paying special attention to these key aspects allows you to navigate the audit process more successfully and lay a solid foundation for improving your website’s search engine visibility and overall performance.

To avoid making these common mistakes during an SEO audit, focus on a comprehensive approach with special attention to keyword research and user experience.

Understanding the specific keywords your target audience is using to search for relevant products or services and incorporating them strategically into your website content will increase your chances of ranking higher in search results and reaching the right audience.

Your website’s user experience is as important as its technical and on-page SEO aspects.

Prioritizing a positive user experience means ensuring your website loads quickly, has intuitive and easy navigation, and is mobile-friendly. Focusing on these aspects can keep visitors engaged, reduce bounce rates, and improve your search engine rankings.

Valve+Meter Performance Marketing will help you avoid common mistakes and lay a solid foundation for optimizing your website’s visibility in search engine results by being highly attentive in our approach to an SEO audit. This will ultimately lead to better overall improved performance for your business.

Once you have completed an SEO audit, you possess a valuable treasure trove of information about your website’s performance and areas for improvement.

To effectively utilize the insights gained from the audit, it’s essential to take specific steps that will benefit your business.

The first step is to analyze the data provided by the SEO audit. This data includes information about your website’s technical issues, on-page optimization, backlink profile, keyword performance, and more. By carefully examining this data, you can identify the strengths and weaknesses of your website’s SEO strategy.

Next, prioritize the recommendations outlined in our provided audit report. Start by addressing the most critical and manageable tasks first. This could involve fixing technical issues, optimizing meta tags and content, or improving site speed. Prioritizing tasks ensures that you focus on the most impactful changes that will yield immediate results.

Creating a timeline is the next crucial step. Developing a structured plan based on the audit’s findings will help you stay organized and on track to implement recommended changes.

Break tasks into actionable steps, assign responsibilities, and establish realistic deadlines. A well-defined timeline will ensure that improvements are implemented systematically and efficiently.

Lastly, monitoring and measuring the impact of the changes made after the SEO audit is essential. Regularly track key performance indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates. This ongoing monitoring will help you gauge the effectiveness of the implemented changes and identify any additional areas for improvement.

Completing an SEO audit is just the beginning of optimizing your website’s performance.

To leverage the insights gained from the audit, work with our knowledgeable SEO and web development staff at Valve+Meter Performance Marketing to analyze the data, prioritize recommendations, create a timeline, and monitor the impact of implemented changes.

By taking these steps, we can enhance your website’s visibility, attract targeted traffic, and ultimately drive business growth. As you grow in experience, using a complete SEO Audit Checklist prevents missing steps and keeps your priorities aligned. 

Deepen your understanding of your business’s performance with an SEO audit performed by Valve+Meter Performance Marketing. Get a kick start on transforming your business’s traffic and revenue with the personable SEO audit services carried out by our friendly team.

Although it might seem complicated, you can easily break down this comprehensive SEO audit guide into smaller segments and steps. This way, you’ll be able to tackle one problem at a time and get the most out of your audit process.