Why Is Backlinking So Important?

Written by Kyle Fellows / January 14, 2022 / 9 Minute Read
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Backlinking is a cornerstone of SEO, acting as an acknowledgment of content quality. While all backlinks aren’t equal, understanding the difference between quality backlinks and spammy ones is crucial. Quality backlinks from authoritative sites boost domain authority, making them invaluable for search engine rankings. Distinguish your brand and achieve lasting SEO success with the right backlink strategy.


If your company has been researching ways to increase your website’s traffic and visibility, you’ve likely heard about link building or backlinking. A link building strategy is a critical aspect of search engine optimization (SEO) because it helps your web pages rank well in Google and other search engines. At the core of link building, SEO backlinks are an acknowledgment of the quality of your work

Not all backlinks are created equal, though. Backlinks are among the most misunderstood and inappropriately applied strategies to rank higher on search engines. In order to build a powerful link-building strategy, you must first understand what is a quality backlink. Then you can distinguish why high-quality backlinks improve your search visibility, and finally, you can create a content strategy to earn quality backlinks.

A close up image of a bunch of chain links, emphasizing the importance of backlinking.
What is the importance of backlinking?