These strategies consider how to earn high authority backlinks. The goal is to earn as many backlinks as both to send referral traffic to your site and to improve your overall domain authority. Every inbound link to your blog posts, white papers, videos, and technical guides across your site improves your overall domain. As you consider each step to earning more inbound links, consider why backlinks are occurring. Or more precisely, why would you link to other sites?
Create High-Quality Content
Not all earned backlinks require additional work beyond the actual creation of the content. Sometimes, creating high-quality content is enough to receive high-quality backlinks. When this is the case, you’ll notice websites naturally backlinking to your content. Using a link monitoring tool, such as Moz, AHRefs, or Semrush can help you monitor your website and track any naturally occurring links.
High-quality content is the most important component of your SEO strategy. Authoritative websites, potential customers, and search engines are searching for meaningful and unique content. Thoughtfully considering every blog post, infographic, video, and other content is the only ranking factor you should consider. Every web page should seek to represent your authentic and unique brand. If you create great content, then quality backlinks will follow.
Once you publish content to your website, you can actively market your most important pages. There are a number of ways to perform outreach to increase the likelihood of earning high authority backlinks.
Participate in networking including online forums and in-person networking within your industry. Building relationships within online communities and connecting with influencers help increase the visibility of your content. When you share a relevant page with people or even your domain name in your communications, then you are likely to earn backlinks.
Contacting relevant influencers in your industry with shareable content can also earn backlinks. Other content creators are always looking for inspiration and will gladly send referral traffic to you when you provide helpful content and insights they can build upon.
Similar to contacting influencers, guest posts, blogs, and podcasts are valuable for SEO backlinks. When you engage with contemporaries within your industry with ideas and pitches for a high-quality article, a link to your own website is a powerful reward for your participation. Unlike a link scheme where low-quality and non-relevant websites offer backlinks for a fee, external links from an author profile help your performance across search engine results pages.
You should also share your best content. Shareable content is often funny, informative, and also highly relevant. Including social sharing buttons on your site makes it simple for users to link to your content. Unique infographics, illustrations, and animations also inspire readers to share your content. Taking time to be creative with your content helps it stand out from the crowd.
Use Social Media
Shining a light on your content improves how many backlinks you earn. Don’t expect others to crawl through your website and discover your most powerful content. Make sure to tell others about it through your social media platforms. For long-form content, sharing snippets across a number of posts and reels will invite relevant audiences to engage with your content.
Monitor For Broken Links
Over time, backlinks can send readers to a 404 page if the content has been deleted or if the URL has been changed. Find websites that are already backlinking to content that is similar to the piece you just created. Sending them a quick email encouraging them to look at your content can be enough to get them to switch their backlink to your content.
Finding a piece of content that you’d like to link to your website that has a broken link is beneficial to you and the host. Broken links and errors on a website harm SEO. If you do the hard work of identifying the URL and the broken link, and include a link to your own website, it is likely to earn an inbound link. In the case of sites with high domain authority, there can be many opportunities to transfer the link juice from their site to your own.
Increase Directory Listings
There are many directories that offer backlinks to your website. Your local town’s Chamber of Commerce, for example, likely has a business directory that you can add your business to. All the brands you represent and partners you provide services to are likely to provide links to your site. There are a number of monitoring tools that make sure your information is accurately represented across directories. Actively auditing all references to your site is key to SEO success, especially in terms of link building.
Maintain Your Content
Google Search Console, Google Analytics, and other SEO tools are vital to gaining insights into your performance across the web. When you actively monitor your most important content, you can plan strategies to optimize a web page and improve your backlink profile. High-quality websites never stop monitoring pages for stronger content and technical SEO.
Search engine algorithm updates and strategies from other websites will always change how your website performs. If you see changes in performance in Google Search Console or other platforms, then you can intelligently act to improve search visibility. A quick refresh of content and outreach can earn new backlinks for your most important pages.