Why is Social Media Marketing Important to Home Service Companies?

Written by Matthew Ludden / March 19, 2021 / 4 Minute Read
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Nearly Everyone Is on Social Media These Days. As More People Join, Businesses Recognize the Opportunity to Market Where Their Target Audience Spends Time. Learn About the Benefits of Social Media Marketing and Why It’s Essential in the Home Services Industry. Successful Campaigns Require Competitive Analysis, Content Creation, Monitoring, Testing, and Optimization. Social Media Can Tremendously Impact Your Business and Increase Leads.

Social Media

It’s no secret that nearly everyone is on social media these days. As more and more people begin to join these platforms, businesses have recognized the opportunity to market their services where people within their target markets are already spending their time.

In our most recent blog, the marketers at Valve+Meter discuss the benefits of social media marketing and why it’s important to maintain a social media presence in today’s home services marketing business climate.

What is Social Media Marketing?

Social media marketing has been a growing practice for years. It involves engaging with your audience and viewers to increase their awareness of your brand and products. Far more in-depth than it may initially seem to be, a good social media marketing campaign requires a variety of steps and tactics that will allow you to adjust your campaign as needed.

Successful social media marketing campaigns require competitive analyses, content creation, social monitoring and reporting, campaign testing and optimization, and more.

Though it might seem complex and overwhelming initially, social media marketing on platforms such as Facebook, Twitter, Instagram, and more can tremendously impact your business and is worth pursuing if you’re trying to grow your business. You’ll notice a significant increase in leads when you start using social media to help you reach new customers.

A woman holding a cell phone with social icons on it, highlighting the importance of social media marketing for home service companies.

Marketing on Social Media Platforms

There are many social media sites out there, nearly all of which can be beneficial for large and small  businesses to market themselves on. Depending on the social media channels you choose, your social media marketing efforts might look different.


Facebook is largely the most popular social media platform for companies to market themselves on. With a huge number of members and a longer lifespan than nearly every other social media site, businesses have found incredible success with marketing on Facebook. This platform allows you to provide text updates, upload pictures and videos, broadcast live videos, post polls, and more. Facebook also has in-depth data tools that allow you to track the effectiveness of your existing campaigns and adjust them as necessary.  


With over one billion active users, Instagram’s popularity has exploded in recent years. While this makes marketing on Instagram highly competitive, it also offers a tremendous opportunity. Marketing on Instagram allows you to post videos and pictures, broadcast live videos, post stories, and more. Some businesses even opt to sell their products through Instagram’s shopping tool.


Well known for being more of a professional social media platform, many businesses are already on LinkedIn. You can post text updates, uploaded images and videos, post stories, and even customize your company’s URL. LinkedIn offers businesses many different tools to track metrics like conversion rate, lead tracking, and more.

Though you can effectively market on these social media sites, there are more out there that can be just as effective. Many businesses have seen social media marketing success on platforms like Twitter, YouTube, Snapchat, Pinterest, and more.

How Social Media Marketing is Important to Home Services Companies

Companies within the home services industry are often fighting for business within their unique service areas. This means that, at the very least, you must match the marketing efforts of your competitors. Your competitors are likely marketing on social media sites and, if you haven’t begun to do so yet, you’re missing out on reaching an audience that could be very beneficial and profitable.

Don’t let your competitors reach potential customers that you’re not. Develop and implement a social media strategy to begin engaging with customers and realizing the benefits that stem from an effective digital marketing strategy.

Social Media Marketing Services from Valve+Meter

Marketing on social media platforms is a great way to find new customers where they’re already spending a large amount of their time and is something every business should utilize. Companies can use social media marketing campaigns to build brand awareness, increase profitability, create conversations around your brand, and more. 

Get in contact with Valve+Meter for social media marketing services that will make a difference in your home service business’ profitability. We’re experts at creating and implementing social media marketing campaigns that provide continued and exponential growth.