Now more than ever, customers are working with companies they can trust. 72% of business leaders cite “trust in the company” as a leading motivator behind doing business with a company. Case studies are incredibly effective ways to build trust with customers you’ve never worked with, as you provide them with samples of how you’ve helped similar customers.
In the latest blog post from Valve+Meter Performance Marketing, we’ll discuss why adding case studies to your website is so important and how they can affect your target audience.
Establish Your Reputation
Many customers and consumers are wary of working with a company they’ve never interacted with. After all, customers trust businesses to meet their needs, and depending on the costs, trusting the wrong company can spell disaster.
Case studies allow you to establish your reputation and build credibility in the minds of your target audience. If your potential customers can read about how you’ve been able to help other customers in situations similar to theirs, they’re more likely to engage with you and see if you’re the right fit for their needs. After the conversation starts, you can provide any additional information or insights they might need to capture their business.
Show the Success of Your Products or Services
Customers want to know as much information about your products and services as possible. Case studies provide the opportunity to give potential customers an in-depth understanding of your products and services and how they can be used to meet their needs.
For example, discussing a situation where your client experienced a problem and how your products were able to help them can allow potential customers to visualize how your products will similarly work for them. They give real-life context as to how your products and services can be used.
During your case study, dive deep into how your products and services differ from your competitors. What makes yours unique, and why should they work with you instead of a competitor? Answering questions such as these allow them to see how well your company aligns with their overall needs.
Generate More Qualified Leads
Case studies are an important lead-generation tool. Visitors accessing your case studies are likely actively looking for a company offering similar products and services. This ensures that nearly any leads captured by your case studies are relevant, qualified, and more likely to convert.
An excellent marketing tool that should be shared across your website, social media platforms, and other sales materials, case studies should play an important role in your digital marketing strategy. Utilizing them across multiple channels is the best way to ensure they reach as many potential customers as possible.