Does Your HVAC Web Design Agency Own Your Website? Take Control.

Written by Matthew Ludden / March 20, 2024 / 9 Minute Read
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Your HVAC website functions as the digital storefront for your business. Owning your website design, content, and digital marketing strategy is essential for your HVAC company to succeed.


What to Know When Using an HVAC Web Design Agency

HVAC websites are an essential tool to reach new customers, generate leads, and build relationships with your customers. Having a strong online presence is crucial for success, and it all starts with your website.

But here’s a question that might catch you off guard: Who really owns your website?

Is it you, or is it your HVAC web design company?

This may seem like a minor detail, but it can have significant implications for your business’s flexibility, control, and long-term growth.

Valve+Meter Performance Marketing designs HVAC websites and collaborates with business leaders to create sustainable marketing. More importantly, we are driven to service HVAC companies with transparent and accountable services.

In this article, our HVAC web design experts examine why website ownership matters and what you need to know when collaborating with an outside partner.

Visual Messaging 36K
Human eye can register 36,000 visual messages every hour.
Visual Design 60,000X
Visual elements are processed 60,000 times faster than text.
Brand Logo 6.48
Visitors spend 6.48 seconds viewing your logo before moving on. (Missouri S&T)

Key Takeaways

  • Your HVAC website is your digital storefront. Own it to maximize your online presence.
  • Website ownership = control + flexibility. This is essential for long-term success.
  • Understand how agencies structure ownership. Read contracts carefully, ask questions, and protect your business.
  • Ownership impacts SEO and marketing strategy. Don’t let your agency limit your potential.
  • Content is an asset. Ensure you can update, modify and expand content as needed.
  • Choose a partner, not just a website builder. Look for transparency and a focus on performance.
Checklist for Effective HVAC Website Design

Earn More HVAC Leads: Features Of Great HVAC Websites

Anyone can make a beautiful website, but the secret to great HVAC website design is performance.

The best HVAC websites showcase your company with beautiful design elements and convert visitors into leads.

The HVAC industry is highly competitive. By focusing on key design elements, HVAC business leaders can position their brand against all rivals.

Performance-focused websites that generate leads for HVAC businesses must incorporate key design elements, including:

  • Branded Design: A custom HVAC website design should feature your brand colors, logos and deliver a clear brand message that builds credibility with website visitors.
  • Clear Contact Information: Heating and air conditioning professionals are in the business of comfort. Prominent phone numbers, simple contact forms, and other contact information simplify the user experience.
  • Comprehensive Service Pages: Potential customers don’t know what services you offer. Neither do search engines. These pages can be indexed and discovered in search engines.
  • Navigational Menu: Your HVAC website design should cater to users by featuring all of your services in a well-designed menu.
  • Responsive Design: The majority of searches for HVAC services occur on mobile devices. HVAC websites must be designed to function seamlessly across all devices.
  • Localized Content: Connect with the community you serve with pages about your company’s history, team expertise, core values, and your service areas.
  • Finance Page: A dedicated page offering prospective customers the ability to apply for financing can greatly increase your HVAC website conversion rates and ultimately, drive revenue.

Because each of these design elements is crucial for attracting and converting leads, truly maximizing your online presence requires direct control over your website and its content.

Does Your HVAC Business Own Its Website? Here's Why It Matters

For some HVAC companies, web design is viewed as a promotional material no different than business cards, vehicle wraps, or brochures.

In reality, your HVAC website is the primary point of contact for most customers.

When was the last time a new lead contacted your HVAC company without first searching Google?

Owning your own website isn’t just about having a digital storefront. Your HVAC website is the anchor of your online identity.

If an agency or designer controls your ownership rights, then your business is reliant on a third party.

In the best case scenarios, these HVAC website design agencies will not limit your features, but lock you into recurring fees in perpetuity.

Worst case scenarios involve web designers who limit features and fail to position your business ahead of other HVAC contractors.

When you have complete authority over your online presence, you take control over decisions that are in the best interest of your business.

The top three reasons our web designers insist every HVAC company should own your website:

Control Over Content and Updates

Remember the service pages and localized content that are key to effective HVAC website design? These pages are indexed by search engines and impact your website’s ranking.

Every page on your website is a valuable asset for your business.

The Risk of Losing Control

Now imagine you want to update content or partner with a new digital marketing team.

Our team frequently encounters this issue when HVAC companies consult with our strategists. If your agency controls your content, you risk losing search engine visibility when switching providers.

Ownership Means Freedom

Owning your website gives you complete control over your assets.

You can update content, tweak the design, install plugins for better user experience, and make changes whenever necessary – all without jeopardizing your online visibility.

Flexibility In Hosting And Domain Management

Your website’s hosting and domain are like its home and address on the internet. If you don’t own these, you’re essentially renting your online space. This can limit your flexibility and control.

Performance Impacts User Experience and SEO

Your HVAC website performance directly impacts user experience and search engine visibility. Google considers Core Web Vitals, including page speed, responsiveness, and visual stability, as ranking factors.

Poor website performance leads to higher bounce rates and lower conversions.

Owning Your Website: Control and Scalability

Owning your website gives you control over scalability, security, and performance. You have the flexibility to choose providers that align with your business needs, ensuring your website runs smoothly and securely.

Impact On Long-Term Digital Marketing Strategy

Owning your HVAC website gives you the power to shape your marketing strategy for long-term success.

As the HVAC industry becomes even more competitive, your website plays a crucial role in attracting and converting customers. 97% of internet users rely on search engines to find local businesses, including HVAC services.

The Challenge of Limited Control

Relying on an agency to control your website can limit your access to cutting-edge tools and strategies, potentially hindering your growth.

Would you risk the success of your business to inferior HVAC equipment and unreliable suppliers?

When you don’t own your website, changes can be slow, costly, and even impossible without switching agencies.

Ownership Means Agility

Owning your website allows you to adapt quickly. You can implement SEO updates, integrate new marketing tools, and pivot your strategy to stay ahead of the competition.

If you find a new marketing partner, you can seamlessly transition your assets without losing valuable online visibility.

Driving Your Own Success

Website ownership empowers you to steer your HVAC business’s online journey. Every decision becomes an investment in growth and success, ensuring your website continues to be a powerful marketing asset.

Website Ownership = control + flexibility

How Do HVAC Website Designers Control Website Ownership?

When you hire an HVAC website design company, you’re building a relationship. Owning your HVAC website protects this relationship from becoming toxic.

The best HVAC website design and marketing firms function as an extension of your business.

This means developing a symbiotic relationship. As your business succeeds, your marketing agency thrives alongside you.

In some cases, HVAC website design companies use clauses or structure agreements in a way that limits your control and flexibility over your website.

Ownership Clauses in Contracts

HVAC website design agencies may include specific clauses in their contracts related to website ownership.

These clauses can vary widely, so it’s crucial to read the fine print. Some contracts may state that the agency retains ownership of the website design, code, or even the entire site until a certain condition is met, such as the full payment of the project.

Others might grant you ownership of the content and design but not the underlying code, limiting your ability to make changes or move your site to another provider.

Before agreeing to terms with a HVAC website design agency, look for clear terms that state what you will own and what remains the property of the agency.

Renting vs. Owning Your Website

The concept of renting versus owning a website is another important consideration. Some HVAC web design agencies offer a subscription-based model, where you pay a monthly fee to use the website, but the agency retains ownership.

This can be appealing for its lower upfront costs and included maintenance, but it means you’re never the true owner of your site.

On the other hand, owning your website requires a larger initial investment but gives you complete control and independence. You can choose where to host your site, how to update it, and you’re not tied to ongoing payments to an agency.

In summary, when working with an HVAC web design company, it’s vital to understand their practices regarding website ownership.

Clarifying these details upfront can save you from potential headaches and ensure that your website serves your business’s needs both now and in the future.

Key Questions to Ask Your HVAC Website Design Agency

The relationship between your chosen HVAC website design should be positive and mutually beneficial.

At Valve+Meter, we believe in serving our partners transparently and with a clear focus on delivering results.

A great HVAC website attracts leads through search engine optimization and other digital marketing. Website visitors engage high-quality content and convert into leads for your HVAC company.

This philosophy builds stronger partnerships and longer-lasting benefits for your business and our agency.

Before signing on the dotted line with an HVAC web design company or marketing firm, ask these questions:

Ownership of the Domain and Hosting

  • Who will be the registered domain name owner?
  • Will the hosting account be in my name, or will it be under the agency’s name?
  • In the event of ending our partnership, can I retain my domain name and move my site to another host?

Access to Website Files and Data

  • Will I have full access to all website files, including the source code?
  • Can I access the content management system to make updates myself?
  • How is my data stored, and can I export it if needed?

Transferability and Exit Clauses

  • Is there a clause in the contract that allows me to transfer my website to another provider?
  • What happens to my website if I decide to end our partnership?
  • Are there any fees associated with transferring or terminating the contract?

By asking these questions, you’ll gain a clearer understanding of what you’re getting into and ensure that your website remains a valuable asset for your HVAC business.

own your website = control your success

Best Practices for Protecting Your Website Ownership

Navigating the world of HVAC web design agencies can be difficult, but with the right strategies, you can ensure that your website remains firmly in your hands.

Here are some best practices for protecting your website ownership:

Clear Contractual Agreements

The foundation of a solid partnership with your web design agency is a clear contract.

Make sure that the contract explicitly states that you retain ownership of your website, including the domain name, design, content, and any custom code.

Maintaining Control Over Key Assets

One of the most effective ways to protect your website ownership is to maintain control over key assets.

Register the domain name under your own name or business, and set up the hosting account yourself.

This way, even if you change web design agencies, you won’t risk losing your website. Also, ensure that you have administrative access to your website’s content management system, so you can make updates and changes independently.

By following these best practices, you can safeguard your website ownership and ensure that your online presence remains a powerful tool for your HVAC business.

Local Search 97%
97% of internet users rely on search engines to find local businesses, including HVAC services.
Online Reputation 93%
93% of users check reviews when researching a local business.


A high performing HVAC website can be an engine for your business.

Owning your HVAC business’s website is not just a luxury; it’s a necessity. It grants you control, flexibility, and the freedom to steer your online presence in the direction that best suits your business goals.

Finding the right HVAC web design company starts with building a strong relationship. At Valve+Meter, we prove our value by serving our clients based on performance, not restrictive clauses and contracts.

Learn More About Custom Website Design Services

Connect with our team to discover HVAC web design services built for your long-term success.

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Frequently Asked Questions

Transferring your website to another provider can be challenging if you don’t have full ownership.

You may need to negotiate with the current owner or design agency to obtain the necessary permissions or files.

Consulting with your new web design agency can provide guidance on what assets are most valuable to your online visibility.

To determine website ownership, review your contract with the design agency and look for clauses related to ownership of the domain, design, content, and code.

If the contract is unclear, consult a legal professional or directly ask the agency for clarification.

If your agency refuses to transfer ownership, review your contract to understand your rights. Negotiate with the agency to reach an agreement, or seek legal advice.

In some cases, your new web design agency may be able to build a new custom website and with expert search engine optimization recover any lost online visibility quickly.