Content Marketing Agency
Educate Your Audience. Grow Your Traffic. Convert More Leads.
As the marketing conversation bounces back and forth over SEO, Pay-Per-Click (PPC), direct mail and email marketing, it all comes back to content. Content marketing can drive better lead acquisition, engagement, education and nurturing. Understanding a brand, product or service’s message – and communicating it well – is simply paramount. It’s rare a great actor can save a bad film script, and marketing is no different. This is where Valve+Meter’s powerful content marketing services team can step in and help you succeed.
Thoughtful content in media pitches grabs the attention of assignment editors. Insightful blog or byline content positions you as a leader in your field. Persuasive content in direct mail or collateral brings your buyer along the sales journey.
Smart content wins the approval of the Google search algorithm, increasing the presence in online organic search results, or Search Engine Optimization (SEO).
Of course, content is not the end all, be all. It must be supported by creative design, strong technical SEO and a robust website or printed piece. At Valve+Meter, we know solid content is central to your cause and deserves research, testing, feedback and modifications, as necessary. Nearly all of our clients have content marketing services as a core tactic.
Our team of writers will research your company and industry. They’ll collaborate with our account experts in branding, digital advertising and public relations to craft the voice, tone and message best positioned to achieve the goal.
Improve Your Buyer’s Journey with a Content Strategy that Converts
We take all resources available to us to become a member of your team. We want to thoroughly understand your business and industry so we become experts in writing about them.
What drives your stakeholders? From our ThinkFirst process, to customer surveys, focus groups and digital tools, we want all of the data on your customer’s buying behavior.
Create a big-picture view, as well as a microscopic approach, to see what you have, what you don’t and perhaps even what you can discard.
What’s the scale and depth? How are we collectively defining “complete?” We’ll recommend a cadence to consistently feed your SEO strategy.
Man cannot live on bread alone, and content campaigns are more than blogs. There are many forms of this strength, and we’re prepared to wield them all.
From platform selection to PPC ad creation to testing and optimization, we’re prepared to study the results and quickly adjust your strategy and spending.
Content Marketing Programs
What do you want, versus what do you need? Content creation can take multiple forms to weave a cohesive campaign and brand. Our content marketing services team helps create all of these programs and many more. We’ll research and write your company’s blogs, website copy and social media, but you’ll have final say over all content before it’s published to your website to ensure it fits your company’s goals and guidelines.
Blogs are an established tool to drive traffic to a site. Whether it’s educational, comedic, persuasive or brand /executive positioning, there’s an opportunity in blogging.
Long content – such as white papers, eBooks or even giant blogs – can take the casual place of a blog a step further. Developing long content for your brand helps you bring in resources, interviews, tables/graphs and a linkable, shareable tool to your sales team that can assist with recruiting efforts.
Email & Landing Pages
Email campaigns and landing pages combine to stimulate interest in specific sectors of your business needing a boost or take advantage of seasonal needs or manufacturer promotions.
Print is not dead. For certain audiences and goals, brochures, sales sheets, collateral and outdoor advertising have a part to play and remain effective.
Infographics and micrographics are not exclusive to graphic designers. Content writers determine what those powerful tools will say within their limited real estate.
Social media, including giveaways and quizzes, are their own style of writing. People’s attention spans and the various personalities of the social platforms must be taken into account. The verbiage for LinkedIn should be different than an Instagram post, for example.
Web pages are a small army. What’s included on the front line, or home page? What topics are in the coveted header? How far do you drill into your subjects? Each page has a job to do. Websites are a fantastic (and constantly updateable) repository for information as long as they’re used intelligently.
Measurable Content Marketing Results
Testing is intrinsic to the Valve+Meter process. Digital advertising and online tools have opened up multiple opportunities to test various iterations of content to spur the desired results. Is your goal better position in organic searches? Greater conversions? Rebranding following a transition of ownership or generation? Our content marketing services team will harness their “word-nerd” superpowers to make your goals a reality.
After just a few months of doing marketing with Valve+Meter, I can clearly see how our business will grow in the future!SCOTT DENARDIN, PRESIDENT, HITTLE LANDSCAPING
Free Marketing Analysis
Valve+Meter is a content marketing agency that specializes in B2B and B2C. We pride ourselves on creating content to skyrocket lead generation and lead quality. Our content fuels a multitude of marketing strategies, including inbound marketing, sales nurturing and account-based marketing.