Doggone good marketing agency embraces “office dogs”

Indy company allows dogs in workplace to reduce stress, boost morale

INDIANAPOLIS, Ind.– A marketing agency on Indy’s northeast side is one of the latest companies to embrace furry friends in the workplace.

On any given day, there’s at least one dog at Valve+Meter Performance Marketing’s home office. Dogs can be seen curled up next to employees’ desks or in attendance at department meetings.

“The dogs have added a great part to our culture,” said Marcia Barnes, the CEO and founder of Valve+Meter. “We are very hard-driving business people and sometimes you get so caught up in the mechanics of business, that sometimes you forget to soften or relax. So, the dogs are a reminder that it’s okay to breathe a little bit, love a little bit and serve a little bit.”

Employees, clients and visitors often arrive to wagging tails and wet noses pressed against the glass. Barnes said the atmosphere has been a part of the overall culture and brand of the company since its inception.

“When you have Sunshine upside-down in front of you wanting a tummy rub, it’s hard to pass that up,” Barnes said. “It’s a bright spot in your day.”

The company’s team includes 22 canines and continues to grow. The dogs include full-size Labs to pocket-size Yorkies, many of which are rescue dogs.

Read more of the story here.

Original Post

INDIANAPOLIS, (February 21, 2018) — Team members, clients and visitors at a marketing agency in Indianapolis often arrive to wagging tails and little, wet noses pressed against the glass.Ashleigh and Otis taking a laughing break | Valve+Meter Performance Marketing

On any given day there may be at least one dog in the office at Valve+Meter Performance Marketing’s home office.

Valve+Meter is one of the latest companies in Indianapolis to embrace furry friends in the workplace. Dogs can be seen curled up next to team members’ desks or in attendance at department meetings. These include full-size Labs to pocket-size Yorkies, many of which are rescue dogs.

“I must admit, I haven’t always been a dog lover, but sometimes life throws you a curveball and you end up rescuing an elderly chocolate lab named Hershey, who melts your heart. Hershey was my gateway dog, and I’ve loved dogs ever since. Today I share custody of a black lab, Shadow, and a yellow lab, Sunshine, with my stepson Jake. Dogs are intuitive, loving animals that bring joy to a home and, in our case, to our office,” explained Marcia Barnes, CEO and founder of Valve+Meter Performance Marketing.

While National Take Your Dog to Work Day falls in June, it’s every day at Valve+Meter. This atmosphere has been a part of the overall culture and brand at Valve+Meter since its inception.

“Our dog-friendly office space is just one of several efforts at Valve+Meter aimed to serve our team well. We understand performance marketing to include creating an environment where our team can perform their best,” explained Joshua Cook, Director of Brand Strategy. “This team has a heart for animals, making this benefit a natural extension of our core values: Love, Serve, Transform, and Be Just.

Sienna standing tall in front of Valve+Meter's brand wall | Valve+Meter Performance Marketing

The US National Library of Medicine, National Institutes of Health note in a 2017 article that, “One potential benefit of dogs in the workplace is that they provide an additional source of social support for the employee. The term ‘social support’ is often used to describe the mechanisms by which relationships with other people buffer individuals from stress.”

On any given day at the office, you can find Valve+Meter team members taking a break to show some affection to one of the dogs in the office. Often, team members will ask when they are going to see a coworkers dog next in the office if they haven’t seen them lately. The connections created between employees through their dogs also plays a part in who is attracted to work at the agency.

Ryan with Sunshine thinking she's a lap dog | Valve+Meter Performance Marketing

“In an agency environment, we work with tight timelines and always push to deliver results for our clients. We find that having dogs in the office helps keep us grounded and keeps the stress in check. Overall, we have a unique and attractive set of benefits for a company of our size that helps us attract top talent,” explained Shannon Ruanto, Chief Administrative Officer. “With that said, there is no better ambassador of the spirit of Valve+Meter than one of our office dogs.”  

Valve+Meter’s canine team include Apollo, Bandit, Dexter, Doug, Gary, Geno, Gus, Jameson, Kali, Max, Oliver, Oscar, Otis, Patches, Pickens, Roxy, Rusty, Scooter, Shadow, Sienna, Sunshine, Violet and Winchester. Clients and visitors may not remember all of their names, but they will receive love and attention on every visit.

About Valve+Meter Performance Marketing

Founded in 2017, Valve+Meter is a performance-based marketing agency specializing in marketing strategy, execution and customer acquisition for clients nationwide. Valve+Meter is a certified women’s business enterprise (WBE) and headquartered on the northeast side of Indianapolis at the former military installation, Fort Benjamin Harrison.  For more information, visit or call 317-794-2373.