At any given moment, potential customers across your area are searching Google for the very product or service that your company offers, whether it’s plumbing, HVAC, or electrical. However, converting these voice search prospects into new customers with just text ads can oftentimes be a struggle.
One of the best advertising platforms to add to your company’s local SEO strategy is Google Local Services Ads. With Google Local Services Ads, when an online searcher enters a query into Google’s search engine that is relevant to your area and services, your paid ad appears at the very top of the page – above the traditional page search ads and websites related to the search. Let Valve+Meter and our Google Local Services Ad Management Agency help your business thrive online.
What is Google Local Services?
Google Local Services is a pay-per-click advertising platform where companies pay for clicks – or impressions – on their ads. Unlike traditional ads, searchers are prompted to enter the service area and the job they’re looking for. This helps ensure that these searchers match your company’s offerings. If they’re not a good fit, Google connects them to a more applicable company – saving you additional costs.
Google Local Service Ads is different from other platforms because the ads show the company’s hours, ratings, reviews, and contact information. The more clicks a company generates, the more customers you’ll earn.
When your partner with Valve+Meter for marketing services, we’ll develop a strategic approach to implementing Google Local Ads as part of your overall marketing strategy. With our help, you’ll have new customers contacting you for services in no time.
Benefits of Using Google Local Services Ads
Google has quickly become one of the go-to digital advertising platforms for companies looking to convert leads. Some of the benefits include:
Online searchers are looking for the services your company offers, and Google will match them with your company. From your Google Ad, leads can contact your company directly to schedule service.
You’re only paying for results
Although Google Ads is a pay-per-click platform, you only pay when a customer gets in touch with you directly from your ad. You don’t pay for the click generated by searches who aren’t looking for your services, as they get directed to a company that is more relevant to what they’re looking for.
Appear on the top of Google Search
Everyone uses Google, and if you’re not using local services ads to generate new customers, you’re missing out. You’ll have hundreds of more eyes looking at your company when you advertise it on Google Local Search Ads.
Schedule a booking immediately
When a searcher clicks on your ad, they can call you directly or send you a message. But if they already like what they see, they can book an appointment directly through your ad.
The Google Guarantee
The Google Guarantee helps set your business apart from your competitors. The guarantee badge will show potential customers that your company is legitimate and trustworthy, among other things, and has the proper credentials and insurance required for that industry.
Provide searchers with more information
Although your company’s name, address and contact information is already listed on Google Local Services, customers will also have the opportunity to click on the link to your website. This is beneficial is they’re looking for more information about the services your company offers, to view photos or read your blog.
Highlight Your Company’s Rating
Online searchers rely heavily on ratings to make a hiring decision. With these ads, you can display your rating and increase trust. Companies with good ratings are more likely to generate leads.
Industries Google Local Ads Services
Google Local Services Ads supports dozens of industries. Some of them include:
- Air duct cleaner
- Appliance repair
- Garage door repair and installation
- Lawn care provider
- Pest control
- Tree service provider
- Water damage
- Window cleaning
Contact Valve+Meter for Marketing Services Today
Valve+Meter is a digital marketing agency that will help your business grow. Our performance-driven digital marketing services will help your business accomplish anything from improving conversion rates to growing brand awareness. When you contact us, we’ll determine a Google Local Services strategy that is right for your company. Once we do, you’ll see higher-quality leads in no time. Contact Valve+Meter today to get started.
After just a few months of doing marketing with Valve+Meter, I can clearly see how our business will grow in the future!SCOTT DENARDIN, PRESIDENT, HITTLE LANDSCAPING
Free Marketing Analysis
Valve+Meter is a leading Google Local Services Ads Management agency that helps home service companies book more jobs. Learn more by requesting a marketing analysis below.