Law Firm SEO
Reaching More Clients Through Organic Search
When prospective clients search for legal services, where does your law firm rank?
Valve+Meter Performance Marketing empowers your firm with customized search engine optimization (SEO) designed to boost your online visibility, drawing in more potential clients, and establishing your authority in various practice areas.
What Is SEO For Law Firms?
Building Sustainable Marketing Strategies For Law Firms
In law firm marketing, paid media such as pay-per-click, Google Local Services Ads (LSA), and paid video ads take center stage. These digital marketing strategies can drive traffic to your law firm website, but how can you earn search engine visibility in native results?
Many users bypass sponsored ads in search engines, preferring to visit web pages in the native or organic results.
Law firm SEO, or search engine optimization, is the practice of improving your content, keywords, site structure, and online reputation to earn higher rankings in search engine results pages (SERPs). By studying the primary ranking factors, Valve+Meter Performance Marketing’s law firm SEO experts enhance visibility for law firms attracting more potential clients who are actively seeking legal assistance online.
Law firm SEO services are key to your overall digital marketing strategy. As our SEO agency enhances your website’s domain authority, your organic search rankings improve, making your other marketing initiatives more effective. Many law firms are forced to use PPC or LSA ads exclusively to appear on search results.
With effective lawyer SEO, your website is more likely to appear at the top of search engine results, leading to increased visibility and organic traffic for specific keywords. Reducing your dependence on paid advertising increases return on investment and builds more sustainable marketing.
At Valve+Meter we recognize each law firm possesses unique strengths and areas of specialization. Our approach includes a comprehensive analysis of your firm’s online presence and competitor research to build custom strategies for the legal services you provide. This holistic approach improves your search engine rankings and establishes credibility and trust with prospective clients.
Why Partner With A Law Firm SEO Agency?
Professional Law Firm SEO Services Designed Around Your Needs
Collaboration offers significant advantages to law firms. For smaller practices, our law firm SEO services deliver expert guidance and operate as an extension of your practice.
From the moment you connect with Valve+Meter, you gain a team committed to understanding your firm’s unique goals and challenges. With access to advanced tools and analytics, we identify opportunities for growth and implement effective SEO tactics that yield results.
Our dedication to continuous improvement ensures that your law firm gains a foothold of the rapidly evolving digital landscape.
While our law firm SEO experts and other talented marketing professionals stay focused on capturing prospective clients, you gain data-driven insights into your marketplace. With a dedicated account manager and clear reporting, you can invest in the most effective marketing activities and adjust or eliminate efforts that do not yield acceptable results.
Ultimately, our experience helps accelerate reaching your goals, overcome obstacles, and reduce wasted advertising expenses.
Why Use Lawyer SEO vs. PPC?
Paid search and Google Local Services Ads are powerful tools to get your attorneys to the top of search results. What happens when you stop spending on PPC? What is the return on marketing with LSA?
Valve+Meter implements law firm SEO to balance the risks associated with paid advertising. An effective SEO strategy strengthens the more you invest. Unlike a pay-per-click ad, high-quality content, precise website architecture, and strong link-building can elevate your law firm ahead of competitors consistently.
Ready For Law Firm SEO Built For Your Practice?
SEO for lawyers begins with a consultation to understand your current reality and ultimate goal. When you contact Valve+Meter, count on a team of strategists eager to assess your complete go-to-market strategy from keyword research to website performance and paid ads.
General SEO Versus Local SEO For Lawyers
Why Is Local SEO Important For Most Law Firms?
Valve+Meter works with a wide range of law firms. Some of our partners offer nationwide client services, but many attorneys including the majority of family law and estate planning firms focus on specific geographic regions.
While general SEO enhances a website’s visibility on a global scale, local SEO is pivotal for law firms aiming to attract clients from a particular city or region. This distinction is key because Google results are based on a user’s location.
By focusing on local SEO, your law firm website can effectively reach your actual audience. Local SEO strategies make it simpler for people in your community to discover your website, and attorneys in local directories, and elevate your Google Business Profile in local maps.
This targeted approach results in higher-quality leads and a better chance of converting online searches into actual clients.
Why Hire A Digital Marketing Agency For Lawyer SEO?
Driven To Build Smarter Legal SEO
When an SEO agency executes one campaign and a separate marketing company runs PPC or other social media ads, measuring the results of marketing can be challenging or impossible.
Valve+Meter designed Math-Before-Marketing to align all of your marketing activities and measure results. By researching, planning, documenting, and analyzing our SEO strategies for law firms, we can repeat and scale effective efforts.
More importantly, a holistic, data-driven approach studies the relationship between your website’s SEO and other marketing activities.
Successful inbound marketing for law firms involves several key steps:
Website Design And Development Analysis
Everything starts with your law firm’s website.
Traditional and pre-packaged SEO services may improve your website’s rankings. Valve+Meter judges success through new client opportunities and revenue generated.
Visual design and people-focused content set your brand identity. People are most likely to hire a lawyer they trust and a credible website distinguishes your law practice from others.
If your website is not built to convert visitors to new clients, then your SEO ranking will suffer.
Valve+Meter studies user behavior both for web design and development. A fast, mobile-friendly, and easy-to-navigate website increases user experience. A clear call to action also increases the likelihood of converting visitors into clients.
Content Created For Your Marketplace
Knowing your competition and target audience is crucial in the legal sector. For effective SEO, your content from web page images to text must resonate with your target audience.
By studying the on-page SEO of your current website, and competitors, and researching search engines, Valve+Meter helps you make informed decisions.
Our SEO specialists and content creators customize your web pages to match the SEO keywords that your potential clients are searching for. Through the creation of informative, engaging, and relevant content, you can position your law firm as an authority in your field and enhance search engine rankings for the queries your potential clients are making.
Measure, Repeat, And Scale
There is no single SEO ranking factor. Our law firm SEO agency analyzes and adapts to changes in your market from user behavior to new competition.
How do you choose target keywords, build link-building campaigns, and create blog calendars?
Valve+Meter’s data-driven approach gives your firm an edge with consistent analysis and clear reporting. Our tools incorporate your Google Analytics, Google Search Console, and other website performance data to track changes in your rankings and monitor competitors.
Search algorithms are constantly updating and effective SEO strives to create plans per best practices. As a complete digital marketing agency, Valve+Meter has a full array of tools and experts to help you win in the long term.
Discover the Advantage of Our Tailored Strategy For Yourself
Law firm SEO services from Valve+Meter start with a conversation. If you are seeking a partner that is committed to the health of your firm and the success of your attorneys, then we are a great fit.
What Are The Different Law Firm SEO Services?
Valve+Meter’s SEO Tools For Law Firms
There are nearly as many approaches to SEO as there are ranking factors for Google’s algorithm.
Your law firm benefits from Valve+Meter’s comprehensive suite of SEO services because not every website needs the same tactics. Consider this brief overview of tools SEO experts use to develop a robust campaign:
SEO Audits
Many lawyers work with several agencies and website design firms. If you have experienced a drop in organic traffic or your website is not generating leads, an SEO audit is a good starting point. Identifying areas for improvement can help you quickly restore performance and enhance online visibility.
SEO Strategy
Documenting your formal SEO strategy is key to studying results and designing repeatable and scalable marketing efforts.
For an existing law firm site, an SEO audit informs your SEO strategy. When Valve+Meter designs and develops websites, SEO is integrated throughout your law firm’s website.
Whether optimizing an existing website or launching a law firm site, our team creates a customized SEO plan based on your current situation, target audience, and competitive landscape. This strategy guides all our SEO efforts to ensure they align with your objectives.
Law firm SEO is a continuous process and a written strategy focuses your efforts on the most important actions.
Website Optimization
There are three phases of SEO: on-page, off-page, and technical SEO. Content marketing for your law firm aligns your website text, images, infographics, and other visual elements with your target audience. Because the visual elements of your website impact user experience, Valve+Meter typically recommends the following process for SEO success:
On-page SEO
Optimize all content and the structure of your website’s pages to make them more attractive to search engines and users. This includes keyword optimization, image optimization, title tags, metadata, and navigational menus.
Off-page SEO
Off-page SEO efforts focus on building your law firm’s authority and reputation online. This includes link building with reputable sites, citation management, and optimizing online directory listings.
Technical SEO
Technical aspects of your website will impact performance in search engines and user experiences. Monitoring and improving site speed, broken links, and structured data are key to successful law firm SEO.
SEO Maintenance
Once your website is optimized, ongoing SEO work is vital. SEO maintenance analyzes your rankings, and organic website visitors, as well as tracking qualified leads. SEO is a marathon and competition amongst law firms is fierce.
As well as measuring and improving performance, SEO maintenance builds strategies to pinpoint your key audiences including:
Local SEO
For law firms serving specific geographic areas, local SEO can scale. If your law firm serves a major metropolitan area or a region, local SEO can help you optimize your online presence in multiple areas and surrounding cities.
Google Business Profile
When a user searches locally, Google Business Profiles (GBP) appear in local maps, and when someone searches your law firm by name. Valve+Meter optimizes your GBP including dynamic images, accurate practice areas, and regular posts. Google reviews are key to building credibility and trust with new clients.
SMB SEO
Content and website strategy can grow with the size of your law firm. For small and medium-sized firms, we offer tailored SEO solutions that address the unique challenges and opportunities faced by smaller practices. Small law firm SEO often focuses on creating blogs, articles, videos, and interactive elements to standout in your specific market.
B2B SEO
For law firms that provide services to other businesses and enterprise firms, our B2B SEO strategies focus on reaching decision-makers and influencers in your target industries. Enterprise law firm websites require scale and diversity.
How We Build Custom Strategies
Valve+Meter’s Custom Approach To Law Firm Marketing
As all law firm SEO experts will attest, earning higher search results requires a tapestry of tools and constant attention to detail. Often one marketing activity influences another.
Valve+Meter was founded on delivering a new kind of marketing that measures efforts and improves results. Measuring includes studying the past and present to inform future outcomes.
This approach not only focuses on individual tactics but also considers how all your digital marketing strategies and activities work in tandem to achieve your firm’s goals. At Valve+Meter, we use our ThinkFirst™ methodology to ensure a comprehensive understanding of your firm’s needs and objectives.
1 Discovery Workshop
The first step is an initial call followed by a marketing assessment. Next, a discovery workshop dives deep into your law firm’s unique characteristics, target audience, and competitive landscape. This collaborative process helps us tailor our SEO strategy to align with your specific goals.
3 Campaign Execution
With a solid strategy in place, we move on to executing your campaign. This includes implementing on-page and off-page optimizations, content creation, and technical improvements to enhance your website’s performance in search engines. As a full marketing agency, we can design and develop websites, manage your PPC and LSA efforts, and more.
Research and Planning 2
Based on the insights gathered during the discovery phase, we research the SEO opportunities to increase your organic search results. Depending on your current position, we recommend how PPC and other paid strategies to jumpstart lead generation while SEO campaigns gain momentum.
Analysis and Optimization 4
SEO is an ongoing process within your overall marketing. Continuous analysis and improvement powers your progress. We track key metrics, collaborate with you through clear reporting, and make data-driven adjustments to ensure ongoing improvement and maximum impact on your law firm’s online visibility and client acquisition.
1 Discovery Workshop
The first step is an initial call followed by a marketing assessment. Next, a discovery workshop dives deep into your law firm’s unique characteristics, target audience, and competitive landscape. This collaborative process helps us tailor our SEO strategy to align with your specific goals.
2 Research and Planning
Based on the insights gathered during the discovery phase, we research the SEO opportunities to increase your organic search results. Depending on your current position, we recommend how PPC and other paid strategies to jumpstart lead generation while SEO campaigns gain momentum.
3 Campaign Execution
With a solid strategy in place, we move on to executing your campaign. This includes implementing on-page and off-page optimizations, content creation, and technical improvements to enhance your website’s performance in search engines. As a full marketing agency, we can design and develop websites, manage your PPC and LSA efforts, and more.
4 Analysis and Optimization
SEO is an ongoing process within your overall marketing. Continuous analysis and improvement powers your progress. We track key metrics, collaborate with you through clear reporting, and make data-driven adjustments to ensure ongoing improvement and maximum impact on your law firm’s online visibility and client acquisition.
What Is The Role Of Search Engine Optimization In Legal Marketing?
Building a Strategies With Limitless Potential
SEO is more than just a tool for improving visibility; it’s an investment in your law firm’s future. Using paid advertising delivers fast results, but high-quality content that resonates with your target audience can rank well in organic search results.
Each page that ranks high in organic search results becomes a valuable asset, continuously attracting potential clients to your website. Web pages can maintain top positions in organic search for years.
As you invest more in your SEO strategy, you add more momentum to your growth. As a website builds over time, your law firm can dominate search results in your marketplace.
With a strong SEO foundation, your firm can establish itself as a leader in the legal industry, attracting a steady stream of clients and setting the stage for long-term success.
Partner With Valve+Meter For Law Firm SEO Services
Your law firm’s website can be a powerful lead-generation tool. Join our strategists in a free marketing assessment to learn more about your current law firm SEO and how we can deliver lasting results.