Local SEO Services

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Local Search Engine Optimization (SEO) Services

If you’re a local business that is looking to market your products and services to a specific geographical area, you need a properly implemented Local SEO campaign. A Local SEO, or search engine optimization, strategy targets potential customers in your geographic area that might be in need of your products and services.

For example, when people use a search engine like Google for keywords related to your industry, your business will stand out more in local search results if you have a Local SEO strategy. We know your business has millions of tasks to perform on a day-to-day basis, so leave the heavy lifting to the marketers at Valve+Meter Performance Marketing. Whether you have a Local SEO marketing strategy that needs some work – or you don’t have a strategy in place at all – we’ll do a complete audit of your company’s digital marketing efforts and implement a winning strategy for the geographical area you’re going after..

What Is Local SEO?

Local SEO is an effective way for businesses to market their products and services online to attract more customers from relevant local searches, which occur on Google and other search engines. While you shouldn’t forget about the other search engines such as Bing and Yahoo!, Google is the most important because it has about an 87% market share.

Local search engine optimization helps companies market their services and products to local customers. In order for your content – whether it be blogs or industry pages – to perform well in local searches, you must provide localized content that mentions the specific cities, towns and landmarks.

How to Improve Your Local SEO

Let’s discuss some ways businesses can improve their local search engine optimization.

Create a Google Business profile account

Formerly known as “Google My Business,” creating a Google Business Profile account is essential because it allows Google to verify whether your business is authentic and, in the process, may reward it with a sidebar space during Google local searches. A Google Business Profile account is free and provides potential customers with useful information about your business, including hours of operation, phone number, address, website, and directions to get there. Creating a GBP account can even help you show up within the local listings on Google Maps.

If you don’t currently have a Google Business Profile account for your company, creating one should be your first step in improving the local search engine optimization of your business.

Write blog posts that are relevant to your area

If your business is located in the Midwest, and your business wants to heavily target potential customers in the Chicago area, make sure to include Chicago and some of the largest surrounding cities frequently throughout the blog post. Mention specific landmarks in the Chicago area, if applicable, such as the Shedd Aquarium, Wrigley Field or the Art Institute of Chicago. Doing this makes your content more specific to that area, and Google will reward it with higher search rankings.

Write location-specific industry pages

Similar to the blogs, location-specific industry pages also target audiences within a specific geographic area, town, or city. Use the name of the city or town frequently, as well as any specific distinctions about that town, such as neighborhoods, highways, or landmarks.

Hone in on local keywords

The keywords you use in content should be relevant to the area you’re targeting. Google’s keyword planner, for example, is a handy tool for keyword research that allows you to filter keyword searches based on the location to find popular search terms for a given locality. Implementing local keywords is a great way to improve your local search visibility.

Get high-quality backlinks

Earning high-quality backlinks from local sources will increase your local presence, brand authority, Google ranking, and strengthen the number of qualified leads that come your way. For example, if high-traffic sites such as the Chicagoland Chamber of Commerce links to your site, your content can receive an immediate boost.

Get regular reviews from satisfied customers

Any local SEO agency knows that reviews from satisfied customers encourage more local customers to buy the products and services offered by your local business. According to recent studies, 79% of customers believe online reviews as much as personal recommendations.

What Industries Benefit from Local SEO?

Almost every business can benefit from a well-implemented Local SEO campaign. If your local business offers a product or service, then someone out there is looking for it. You just need to help them find it! Some of the businesses that can benefit the most from Local SEO services include:

  • Home services
  • Service providers
  • Restaurants
  • Lawyers
  • Real estate
  • Hospitality
  • Medical practices

Contact Valve+Meter to Improve Your Company’s Local SEO

With an effective Localized SEO strategy in place, your business will literally take off. You’ll reach more customers in your targeted area that are looking for the exact products and services that your local business offers. For help developing a winning Local SEO campaign, contact the Local SEO company at Valve+Meter Performance Marketing today to get started.

Our Local SEO services are designed to bring your website new leads and visitors that otherwise might not have landed on your website. Our team of digital marketing experts is at the ready to create the best Local SEO campaign and strategy to align with your goals. For a Local SEO company that you can count on to deliver excellent results, contact Valve+Meter.

Free Marketing Analysis

Valve+Meter performs local SEO services for companies looking to market their products and services online to attract more customers from relevant local searches. Talk to our team today and see how our SEO services can start delivering for you today!