Local SEO Terminology

Key Local SEO Terms to Understand in 2024

Local SEO is a critical part of any comprehensive local digital marketing strategy, helping businesses increase visibility in local search results and connect with customers in their area. At Valve+Meter, our team of experts is dedicated to delivering top-tier Local SEO services. Stay informed with our glossary of essential Local SEO terms, designed to help you navigate the rapidly evolving landscape of local search in 2024 and beyond.

Terms To Know

2024 Local SEO Glossary

This comprehensive glossary provides clear definitions for the most important Local SEO terms, offering both beginners and seasoned professionals the knowledge needed to enhance their local search performance. Whether you’re optimizing your Google Business Profile, improving local citations, or focusing on reviews and local link-building strategies, our glossary will equip you with the terminology necessary to understand and execute key Local SEO tactics. Explore these terms and elevate your understanding of the factors that drive success in local search.

Acxiom

Acxiom is a major data aggregator that collects business information from various sources and provides it to local search engines and directories. Ensuring accurate and consistent business listings with Acxiom can improve a business’s local SEO performance by reinforcing correct data across the web.

AdWords

Google AdWords (now Google Ads) allows businesses to display paid advertisements in search results, including locally targeted ads. Using paid ads hand-in-hand with local SEO can drive traffic to physical businesses by targeting users searching for services in specific geographic areas.

Aggregator

In local SEO, an aggregator is a platform that gathers business data from various sources and distributes it to search engines and directories. Data aggregators like Acxiom and Data Axle play a key role in ensuring local business information is accurate across the web.

Amazon Home & Business Services

Amazon Home & Business Services is a platform where local service providers can offer their expertise to customers through Amazon. Being listed here can help boost local SEO by increasing visibility on a widely trusted platform with a significant user base.

Analytics

Analytics refers to the data gathered from various online tools (e.g., Google Analytics) that track user interactions on websites and local search listings. In local SEO, analyzing this data helps businesses understand traffic sources, user behavior, and optimize for better local visibility.

Anchor Text

Anchor text is the clickable text in a hyperlink that points to another webpage. For local SEO, using location-specific anchor text helps search engines understand the relevance of the linked content to local queries, which can improve search rankings.

Angi (formerly Angie’s List)

Angi is a local service directory where users can find, review, and rate local businesses. Listing a business on Angi can significantly enhance local SEO by generating reviews, increasing local visibility, and building trust with potential customers.

Apple Business Connect

Apple Business Connect is a tool that allows businesses to manage their location information on Apple platforms like Maps, Siri, and Spotlight. Optimizing your profile here can enhance local SEO by making your business more visible to Apple users.

Apple Maps

Apple Maps is a navigation and location service used by Apple device users. Ensuring accurate business listings on Apple Maps is crucial for local SEO, as it improves the chances of being found by customers searching for local services using Apple devices.

Attribute

Attributes in local SEO refer to the additional business details that appear on profiles like Google Business Profile or Yelp, such as wheelchair accessibility, parking options, or services offered. Accurate attributes help users find businesses that match their needs and improve search relevance.

Authoritative OneBox

The Authoritative OneBox is the box of information that appears at the top of Google search results for branded local queries. Earning an authoritative OneBox can significantly boost local visibility, as it highlights the business prominently with essential details like address, reviews, and hours.

Authority

In local SEO, authority refers to a business’s perceived trustworthiness and credibility by search engines. Building authority through backlinks, consistent citations, and positive reviews helps businesses rank higher in local search results.

Authorship Markup

Authorship markup was a feature that linked content to a Google+ profile, giving authorship credit. With Google+ no longer active, this markup is no longer relevant to local SEO.

Average Star Rating

The average star rating is the aggregated score of reviews that appears alongside a business in local listings. It plays a critical role in local SEO, as higher ratings are often associated with better local rankings and attract more clicks from searchers.

B2B Local SEO

B2B local SEO focuses on optimizing a business-to-business company’s online presence to attract nearby clients. While consumer-focused businesses dominate local SEO, B2B companies benefit from optimizing for relevant keywords, local citations, and reviews to capture local professional audiences.

Backlinks

Backlinks are links from other websites that point to your business’s site. In local SEO, backlinks from authoritative, locally relevant sites can improve a business’s local search rankings by signaling trustworthiness and relevance to search engines.

Best Of The Web

Best Of The Web (BOTW) is an online directory that helps businesses gain visibility in search engines by listing their services. Having a business listed in directories like BOTW is beneficial for local SEO, as it can boost citation consistency and authority.

Better Business Bureau (BBB)

The Better Business Bureau (BBB) is a nonprofit organization that rates businesses based on trustworthiness and customer reviews. A positive BBB rating can enhance local SEO by improving a business’s reputation, which search engines take into account when ranking local businesses.

Bing Places for Business

Bing Places is Microsoft’s local listing platform for businesses, similar to Google Business Profile. Optimizing a business listing on Bing Places can enhance local visibility for users who prefer Bing’s search engine, making it an essential component of local SEO.

Blended Search

Blended search refers to search results that combine various content types, such as web pages, local business listings, images, and videos. In local SEO, ensuring your business appears in these blended results can improve visibility across different content formats, including local packs and organic results.

Brand

In local SEO, a brand refers to the identity of a business, including its name, logo, and reputation. Building a strong local brand through consistent messaging and local marketing helps businesses stand out in local search results and attract more customers.

Branded Search

Branded searches are queries where users search for a business by name. Ensuring a business ranks well for branded searches in local SEO is essential for capturing users who already have awareness of the business and are likely to convert.

Brick-and-Mortar

A brick-and-mortar business is one that operates from a physical location. For local SEO, optimizing listings and citations for brick-and-mortar businesses is critical to ensure potential customers can find accurate details like address and hours of operation.

Bulk Management

Bulk management refers to the process of managing multiple business listings or locations simultaneously, usually through tools like Google Business Profile Manager. This is important for multi-location businesses that need to maintain consistent information across all their locations for local SEO.

Bulk Upload

Bulk upload allows businesses with multiple locations to upload large amounts of data (like addresses and hours) at once into listing platforms like Google Business Profile. This feature saves time and ensures consistency, which is crucial for local SEO success across multiple locations.

Business Description

A business description is a short paragraph that highlights key details about a business, such as services, mission, and target audience. Including optimized keywords and location details in the description helps improve local search rankings and visibility.

Business Title or Business Name

The business title or name is the official name under which a business operates. Consistently using the correct business name across all online listings and citations is crucial for local SEO, as variations can confuse search engines and users.

Call Tracking Number

A call tracking number is a unique phone number used to track calls from specific marketing campaigns or listings. In local SEO, using dynamic call tracking must be done carefully to avoid disrupting NAP (Name, Address, Phone number) consistency, which could affect rankings.

Category

A category defines the type of business and services offered, used in local directories and search platforms like Google Business Profile. Choosing the most relevant category is critical for local SEO as it influences how and when the business will appear in local search results.

Centroid

In local SEO, the centroid refers to the geographic center of a city or area. Historically, businesses located near the centroid would rank higher in local searches, though proximity to the searcher has become a more important ranking factor today.

ChatGPT

ChatGPT, an AI-powered tool developed by OpenAI, can assist in answering local SEO-related queries, generating content, and providing keyword optimization ideas. Local businesses can use tools like ChatGPT to automate responses or create content that enhances their local SEO strategies.

Check-in

A check-in occurs when customers use social media or other apps (e.g., Facebook or Yelp) to tag their location at a business. Encouraging check-ins can boost a business’s visibility in local SEO by increasing social proof and user engagement with location-based services.

Citation

A citation is any mention of a business’s Name, Address, and Phone number (NAP) across the web. In local SEO, consistent citations across directories and websites help search engines verify a business’s legitimacy and improve its ranking in local search results.

Citation Campaign

A citation campaign is a focused effort to build or update a business’s citations across multiple directories and websites. Running citation campaigns ensures consistent NAP data, which is crucial for boosting local search rankings and improving online visibility.

Citation Farming

Using networks of low-quality directories or creating citations on irrelevant or spammy sites to inflate a business’s local presence. These citations often provide no value to users and may harm long-term local SEO efforts.

Claim

Claiming a listing refers to the process where a business verifies ownership of its profile on platforms like Google Business Profile or Yelp. This is an essential step in local SEO, as claimed listings give businesses control over their information and ranking potential.

Click Fraud

Deliberately clicking on a competitor’s paid ads to deplete their budget and reduce their ad visibility. This tactic can interfere with competitors’ local paid search campaigns by increasing their costs without generating real customer interest.

Cloaking

Showing different content to search engines and users in order to manipulate rankings. In local SEO, cloaking might involve presenting a different business address or services to search engines than what users actually see.

Cluster

In local SEO, a cluster refers to multiple business locations that are geographically close to one another. Businesses can optimize each cluster location to ensure visibility in local searches for nearby customers, often by targeting hyperlocal keywords and citations.

Consistency

Consistency in local SEO means maintaining the same Name, Address, and Phone number (NAP) across all listings, directories, and websites. Inconsistent information can confuse search engines and customers, leading to lower rankings and trust issues.

Conversion

A conversion in local SEO refers to an action taken by a user after interacting with a business’s online presence, such as calling the business, booking an appointment, or making a purchase. Optimizing for conversions is key to turning local search traffic into paying customers.

Coupon

Coupons are promotional tools that businesses can offer online to incentivize customers to visit a physical location. In local SEO, offering digital coupons can drive traffic to a business and increase engagement, improving overall visibility in local searches.

CTR Manipulation

Click-through rate (CTR) manipulation involves artificially inflating the number of clicks a business’s listing or website receives in search results, often through bots or incentivized clicking. The goal is to trick search engines into believing the listing is more relevant or popular, thereby improving rankings. While CTR is a legitimate ranking factor in local SEO, manipulating it is considered a black-hat tactic that can result in penalties if detected by search engines.

Curbside

Curbside services allow customers to pick up orders without entering a store. With its growing popularity, especially during the COVID-19 pandemic, businesses that offer curbside options and highlight this service in their listings can enhance their local SEO visibility by meeting customer demand for convenience.

Custom Category

A custom category allows businesses to describe their unique services on platforms like Google Business Profile when no predefined category matches their offerings. Choosing accurate categories can improve a business’s relevance in local searches.

Custom Field

Custom fields are additional information fields that businesses can add to their local listings, providing specific details such as product offerings or service types. This helps improve local SEO by giving more context to search engines and potential customers.

Data Axle

Data Axle is a prominent data aggregator that supplies business information to search engines, directories, and other platforms. Ensuring correct data is submitted to Data Axle is crucial for local SEO, as it influences how search engines display your business in local results.

Data Provider

A data provider is a company that collects and distributes business information to search engines and directories. Ensuring your data is accurately supplied to providers like Neustar and Localeze helps boost local SEO by maintaining citation consistency.

Directory

A directory is an online listing platform where businesses can display their information (e.g., Yelp, Yellow Pages). Having accurate and up-to-date listings in directories improves a business’s local SEO, helping it rank higher in local search results.

Doorway Pages

Creating multiple, similar webpages that are optimized for specific geographic locations but offer no real value to users. These pages are often used to rank for various locations without providing unique content for each area.

Driving Directions

Driving directions are a common feature on Google Maps and other mapping services that show users how to reach a business location. Optimizing your business’s local listing to ensure correct map placement improves visibility in local SEO, especially for users searching for nearby services.

Duplicate Listings

Creating multiple Google Business Profiles for the same business or location to try and dominate the local pack, often with slight variations in name or category.

Ecommerce Local SEO

Ecommerce local SEO focuses on optimizing online businesses with physical locations to attract local customers. Even if a business primarily operates online, local SEO helps capture nearby customers looking for services or products from local retailers.

Editorial Summary

An editorial summary is a brief description of a business or service written by a third-party site like a directory. These summaries can influence local SEO by providing additional, third-party generated content that helps search engines better understand the business.

Embedding

Embedding refers to integrating elements like maps or reviews directly into a website using code. Embedding a Google Map, for instance, on a local business’s website can enhance local SEO by improving user experience and showing relevance to the geographic location.

Enterprise Local SEO

Enterprise local SEO involves optimizing the local presence of large, multi-location businesses to ensure visibility in local searches for each of their locations. This includes managing listings, citations, and reviews at scale, while maintaining local relevance and consistency.

Exact Match Domain Names

In the past, having an exact match domain (e.g., plumberchicago.com) was highly influential in local SEO. While still somewhat beneficial, Google has since devalued the weight of exact match domains, focusing more on overall content quality and user experience.

Facebook

Facebook is a social media platform that allows businesses to create profiles, share content, and engage with local customers. For local SEO, optimizing your Facebook page with accurate business information, local keywords, and encouraging reviews helps improve local visibility and engagement.

Factual

Factual was a data provider that supplied business information to search engines and apps. Ensuring correct business data with Factual enhanced local SEO by maintaining citation accuracy across platforms, which helps search engines rank your business higher in local results.

Fake Check-ins

Using fake or automated check-ins on social media platforms to make it appear that a business has high foot traffic or popularity, improving perceived engagement for local SEO purposes.

Fake Reviews

Creating or purchasing fake positive reviews to artificially boost a business’s reputation in local search results. Fake reviews can also include posting negative reviews about competitors to reduce their rankings.

Featured Snippet

A featured snippet is a highlighted answer or information box that appears at the top of search engine results pages (SERPs). While not exclusive to local SEO, being featured in a snippet for local queries can drive significant traffic to a local business, as it provides users with quick, direct answers.

Filter

Filters in local SEO refer to options on search engines and directories that allow users to narrow their search based on specific criteria (e.g., ratings, hours of operation). Optimizing your business profile to match common filters improves your chances of appearing in relevant local searches.

First-Party Review

A first-party review is a customer review collected directly on a business’s website rather than third-party platforms. While they don’t impact local SEO as strongly as third-party reviews, they can still influence user trust and engagement, leading to better conversion rates.

Geo Modifier

A geo modifier is a location-based term added to search queries, such as near me or the name of a city. Including geo modifiers in your content and meta tags is essential for local SEO, as it helps search engines connect your business to specific geographic searches.

Geo-Targeting

Geo-targeting involves showing specific content or ads to users based on their physical location. In local SEO, geo-targeting allows businesses to focus their advertising and content on users within a specific area, driving relevant local traffic.

Geotag Manipulation

Falsifying geotags on photos or content to make it seem like the business is located in different areas, to rank in local searches outside of the business’s actual location.

Geotagging

Geotagging involves adding location-specific metadata to content, such as images or posts. In local SEO, geotagging can improve a business’s visibility in local searches by associating content directly with a geographic location.

Go-to-Client

In local SEO, a go-to-client business is one that travels to the customer’s location rather than operating from a fixed address. These businesses should optimize their online presence to indicate service areas, improving visibility for near me searches.

Google Account

A Google Account is a user’s profile for accessing Google services like Gmail, Google Ads, and Google Business Profile. For businesses, having a Google Account is essential for managing their local SEO, particularly through tools like Google Business Profile.

Google Ads

Google Ads is an advertising platform that allows businesses to display ads in search engine results, including local searches. Using Google Ads for local SEO helps businesses target customers in specific geographic locations, driving more relevant local traffic.

Google Analytics

Google Analytics is a web analytics tool that tracks and reports website traffic. For local SEO, Google Analytics helps businesses analyze how users find and interact with their site, providing insights into local search traffic and optimization opportunities.

Google Business Messages

Google Business Messages is a feature that allows users to directly message businesses from their Google Business Profile. Enabling this feature can improve local SEO by increasing customer engagement and satisfaction, which are factors search engines consider in rankings.

Google Business Photos

Google Business Photos are images uploaded to a business’s Google Business Profile. High-quality and relevant photos can improve user engagement and help a business rank better in local search results, as they make the profile more appealing.

Google Business Profile

Google Business Profile (formerly Google My Business) is a free tool that allows businesses to manage their online presence on Google, including search and maps. Optimizing this profile is critical for local SEO, as it influences how your business appears in local search results.

Google Business Profile API

The Google Business Profile API allows developers to interact with and manage Google Business Profile data programmatically. This is useful for businesses with multiple locations that need to update listings or fetch local SEO insights at scale.

Google Business Profile Attributes

Attributes in Google Business Profile are specific features or services a business offers, such as wheelchair accessible or outdoor seating. Accurate attributes help improve local SEO by providing search engines and users with relevant information about your business.

Google Business Profile Categories

Categories define the type of business and services you offer on your Google Business Profile. Selecting the most relevant categories is essential for local SEO, as it influences how and when your business will appear in search results.

Google Business Profile Guidelines and Suspensions

Google Business Profile guidelines are the rules businesses must follow to maintain their listings. Violating these rules can lead to suspension, which will negatively impact local SEO by removing the business from local search results until the issue is resolved.

Google Business Profile Help Community

The Google Business Profile Help Community is a forum where business owners can seek advice and support for managing their profiles. Staying informed and resolving issues through this community helps maintain optimal local SEO performance.

Google Business Profile Help Community Product Expert

A Product Expert is a knowledgeable member of the Google Business Profile Help Community who provides guidance and support to users. These experts can help businesses optimize their profiles, contributing to better local SEO.

Google Business Profile Insights

Google Business Profile Insights provide data about how users interact with a business’s Google profile, including views, clicks, and calls. Analyzing these insights can help businesses refine their local SEO strategy to attract more local customers.

Google Business Profile Location Group

Location groups in Google Business Profile are used to manage multiple business locations under a single profile. This feature is essential for businesses with multiple locations, allowing them to maintain consistency and optimize local SEO efforts for each location.

Google Business Profile Manager

Google Business Profile Manager is the dashboard where businesses can manage their listings, including editing information, uploading photos, and responding to reviews. Keeping the profile updated ensures better local SEO visibility.

Google Business Profile Messaging

This feature allows customers to message businesses directly through their Google Business Profile. Enabling messaging fosters greater customer interaction and trust, which can positively influence local SEO by improving engagement metrics.

Google Business Profile Products

Google Business Profile Products allows businesses to showcase their products or services directly on their profile. This feature can drive customer engagement and improve local SEO by making relevant offerings more visible to local searchers.

Google Business Profile Q&A

The Q&A feature on Google Business Profile allows users to ask questions and receive answers about a business. Monitoring and responding to these questions helps improve local SEO by increasing engagement and trust with potential customers.

Google Business Profile Services

Google Business Profile Services is a section where businesses can list the services they offer. Accurate and detailed service listings help businesses rank for relevant local queries, improving their local SEO performance.

Google Business Profile Spam

Google Business Profile spam refers to fake or inaccurate business listings or reviews designed to manipulate search results. Fighting spam and maintaining accurate profiles helps preserve the integrity of local SEO and ensures fair rankings.

Google Business Profile Verification

Verification is the process of confirming a business’s ownership of its Google Business Profile. Properly verifying the profile is essential for local SEO, as it ensures the business can manage its listing and appear in local search results.

Google Business Profile Website Builder

This tool allows businesses to create a simple website directly from their Google Business Profile information. It’s especially useful for small local businesses without a website, providing them an easy way to improve their online presence and local SEO.

Google Customer ID Number (CID)

The CID is a unique identification number assigned to a business in Google’s local system. This number helps Google identify and track business profiles, and it’s essential for managing local SEO data or retrieving insights.

Google Guaranteed

The Google Guaranteed badge is provided to local service providers who pass Google’s background checks and meet specific requirements. This badge increases trust with customers and can improve local SEO by enhancing a business’s visibility in Google Local Services Ads.

Google Local Guides

Google Local Guides are users who contribute reviews, photos, and information to Google Maps. Encouraging Local Guides to engage with your business through reviews or photos can enhance your local SEO by increasing your business’s visibility and credibility.

Google Local Service Ads (LSA)

Google LSAs are paid ads that appear at the top of local search results for service-based businesses. These ads are a valuable tool for improving visibility in local SEO by targeting customers actively searching for specific services in a given area.

Google MapMaker

Google MapMaker was a tool that allowed users to edit and update map information, helping to improve the accuracy of Google Maps. Although discontinued, its legacy continues in Google Maps, where local SEO relies on accurate location data for business visibility.

Google Maps

Google Maps is a mapping service that allows users to search for and navigate to businesses. Ensuring that your business is accurately listed and optimized on Google Maps is critical for local SEO, as it helps users find your business and improves local search visibility.

Google Messaging

Google Messaging is a feature of Google Business Profile that allows customers to message businesses directly from their Google listing. Enabling messaging fosters customer engagement, improving local SEO through increased interactions and responsiveness.

Google My Business (GMB)

Google My Business (now Google Business Profile) is a free tool that allows businesses to manage their local search presence on Google. Optimizing a GMB listing is essential for local SEO as it influences visibility in local search and maps results.

Google My Business (GMB) Posts Boost

There was a time when Google My Business (now Google Business Profile) posts could give an immediate rankings boost in local SEO. Over time, Google has de-emphasized the direct ranking impact of posts, although they still contribute to engagement.

Google My Business Spam

GMB spam refers to the creation of fake or misleading Google Business Profiles, often intended to manipulate search rankings. Combating this spam is essential for maintaining a fair local SEO ecosystem and ensuring legitimate businesses rank appropriately.

Google Offers

Google Offers was a feature that allowed businesses to provide special promotions directly through their Google Business Profile. Though discontinued, offering promotions and deals remains an effective strategy for boosting local SEO through increased engagement.

Google Places

Google Places was the predecessor to Google My Business (now Google Business Profile), where businesses could list their location details for local searches. Google Places data is now integrated into Google Business Profile, which remains crucial for local SEO.

Google Posts

Google Posts allow businesses to share updates, promotions, and events directly on their Google Business Profile. Regularly updating Google Posts improves local SEO by engaging users and providing fresh content that can attract more clicks.

Google Screened

The Google Screened badge is awarded to certain professional service providers who pass background checks. This badge enhances trust and can improve local SEO by making businesses more likely to be chosen from local search results.

Google Shopping

Google Shopping allows businesses to list products for sale in Google search results. For local SEO, integrating Google Shopping helps businesses promote local product availability, driving foot traffic and online purchases from local customers.

Google Tag Manager (GTM)

GTM is a tag management system that allows businesses to easily manage and deploy marketing tags (code snippets) on their website. For local SEO, GTM helps track user interactions, conversions, and other performance metrics, optimizing strategies.

Google Trends

Google Trends is a tool that shows the popularity of specific search terms over time. For local SEO, using Google Trends helps businesses identify relevant local search trends, allowing them to optimize content and keywords for better visibility.

Google+ Local

Google+ Local was a feature that combined local business listings with Google’s social network, Google+. It allowed businesses to connect with users through social media, but Google+ was discontinued, and local SEO now focuses on Google Business Profile.

Hijacking

In local SEO, hijacking refers to the unauthorized takeover of a business’s online listing, often by competitors or scammers. Protecting your business listing from hijacking ensures that your local SEO efforts aren’t undermined by inaccurate information or malicious activities.

HotFrog

HotFrog is an online directory where businesses can list their services. Submitting your business to directories like HotFrog is important for local SEO, as it helps build citation consistency and increases your business’s chances of ranking higher in local searches.

hReview

hReview is a microformat used to mark up reviews on websites, making them easier for search engines to understand. Using hReview on local business websites can improve local SEO by making reviews more visible in search results, including in rich snippets.

Hyperlocal

Hyperlocal refers to targeting a very specific geographic area within a city or neighborhood. Hyperlocal SEO strategies focus on optimizing for keywords and content that are relevant to a small, defined area, helping businesses attract customers from nearby locations.

In-store

In-store refers to transactions or interactions that occur at a physical business location. Optimizing for in-store keywords in local SEO helps businesses attract customers who are looking for nearby products or services they can physically visit.

Indexing

Indexing is the process by which search engines crawl and store webpages in their database to display them in search results. Ensuring your business’s website and local listings are properly indexed is crucial for appearing in local SEO search results.

Infogroup

Infogroup was a key data aggregator for local business information, but with its rebranding as Data Axle and the rise of other aggregators, the prominence of Infogroup specifically has declined.

Insights

In the context of local SEO, insights refer to the data provided by platforms like Google Business Profile, showing how users interact with your listing. Analyzing these insights helps businesses understand search trends, user behavior, and optimize their local SEO strategy.

Internal Links

Internal links are links within a website that connect different pages. For local SEO, internal linking helps search engines understand the structure of your site and can boost the ranking of locally relevant pages by making them easier to discover and crawl.

Internet Yellow Pages (IYP)

Listing on Internet Yellow Pages directories like YP.com and SuperPages was once crucial for local SEO. Today, while citations are still important, the role of traditional IYP directories has diminished in favor of more comprehensive platforms like Google Business Profile and Yelp.

JSON-LD Markup

JSON-LD (JavaScript Object Notation for Linked Data) is a structured data format used to help search engines understand and display a business’s information more effectively. In local SEO, JSON-LD is often used for adding schema markup to websites, making it easier for search engines to index local business details like address, phone number, and operating hours.

Justifications

Justifications are snippets of text that appear in local search results, explaining why Google chose a particular business for the user’s query. These can be based on user reviews, attributes, or services offered, and play a role in local SEO by highlighting relevant details to potential customers.

Keyword Analysis

Keyword analysis is the process of researching and analyzing search terms that people use to find local businesses. In local SEO, understanding and optimizing for relevant keywords, including geo-specific terms, is essential for improving rankings and attracting local customers.

Keyword Stuffing

Overloading a business listing or website with keywords in an attempt to manipulate search rankings. This tactic involves placing too many keywords in unnatural ways to try and rank higher for local searches.

Landing Page

A landing page is the web page that users arrive at after clicking on a search result or ad. For local SEO, optimizing landing pages with local keywords, structured data, and relevant content can improve both user experience and rankings in local searches.

LBC (Local Business Center)

The Local Business Center was an early version of what is now Google Business Profile. It allowed businesses to manage their local listings and appear in local searches. Managing your Google Business Profile remains crucial for local SEO.

LBS (Location-Based Service)

LBS refers to services that use a user’s geographic location to provide relevant information or functionality. In local SEO, businesses can leverage LBS to target nearby customers and offer location-specific content or promotions.

Lead Gen Spam

Creating fake local listings to collect customer leads and sell them to actual businesses, even if the entity running the listing does not provide the advertised services.

Listing Hijacking

Taking control of a competitor’s local business listing to alter their information or redirect traffic. This can involve changing a business’s phone number or website to mislead customers.

Local 3-Pack

The local 3-pack refers to the top three local business listings that appear in Google’s local search results, typically alongside a map. Ranking in the local 3-pack is highly valuable for local SEO, as it significantly increases a business’s visibility to searchers.

Local Algorithm

Google’s local algorithm determines how local businesses are ranked in search results. This algorithm considers factors like relevance, distance, and prominence, meaning local SEO efforts must focus on optimizing these factors to improve rankings.

Local Backlinks

Local backlinks are links to a business’s website from other locally relevant websites. Building local backlinks from trusted sources can improve a business’s local SEO by signaling authority and relevance to search engines.

Local Business Schema

Local business schema is a type of structured data markup that provides search engines with detailed information about a business, such as location, hours, and services. Implementing local business schema on a website can enhance local SEO by helping search engines display rich search results.

Local Citations

Local citations are online mentions of a business’s Name, Address, and Phone number (NAP) across various directories and websites. Consistent citations are vital for local SEO as they help search engines confirm a business’s location and legitimacy.

Local Finder

Local Finder is the extended list of local search results that appears when users click on More Places in Google Maps or local search. Ranking well in Local Finder is important for local SEO, as it offers increased visibility beyond the initial 3-pack.

Local Keywords

Local keywords are search terms that include location-specific elements (e.g., plumber in Chicago). Optimizing content and listings with local keywords helps businesses improve their local SEO by ensuring they show up in relevant geographic searches.

Local Landing Page

A local landing page is a webpage designed specifically to target users searching for services in a particular geographic area. These pages are optimized with location-specific keywords and details, making them key to improving local SEO performance.

Local Pack

The local pack is another term for Google’s local 3-pack, the group of three local business listings that appear in response to geographically relevant searches. Optimizing for the local pack is critical for local SEO, as these listings are highly visible and attract more clicks.

Local Search Intent

Local search intent refers to when a user’s search query is focused on finding local services or products (e.g., restaurants near me). Understanding and optimizing for local search intent is crucial for local SEO, as it helps businesses appear in relevant local searches.

Local Search Ranking Factors

These are the criteria Google and other search engines use to rank businesses in local search results. Key factors include relevance, distance, prominence, backlinks, reviews, and citation consistency, all of which are important for local SEO strategies.

Local SEO

Local SEO is the process of optimizing a business’s online presence to attract more customers from local searches. This includes optimizing Google Business Profile, building citations, generating reviews, and targeting local keywords.

Local SEO Audit

A local SEO audit is a thorough review of a business’s local SEO efforts, including checking citations, NAP consistency, backlinks, website optimization, and Google Business Profile setup. Conducting regular audits helps identify areas for improvement in local SEO.

Local Services Ads

Google Local Services Ads (LSA) are pay-per-lead ads that appear at the top of local search results for service-based businesses. Using LSAs can boost a business’s local SEO by driving more targeted traffic from users searching for specific local services.

Local University

Local University (LocalU) is an educational platform that provides resources and training for businesses looking to improve their local SEO. It offers guides, webinars, and tools that help businesses optimize for local search visibility.

Localeze

Localeze is a major data aggregator that provides business information to search engines and directories. Ensuring accurate business listings with Localeze is important for local SEO, as it helps maintain citation consistency across various platforms.

Localized Organic Search Results

Localized organic search results refer to regular search results that include local relevance based on a user’s location. For local SEO, optimizing content for both organic and local relevance can help businesses capture more traffic from geographic searches.

Location Prominence

Prominence refers to how well-known or reputable a business is in a local area, and it’s a key factor in Google’s local search algorithm. Businesses with a strong online presence, good reviews, and local backlinks tend to have higher location prominence, improving their local SEO.

Long-Tail Keywords

Long-tail keywords are more specific, less competitive search phrases that often have lower search volume. For local SEO, using long-tail keywords with location-based modifiers can help businesses rank for highly targeted, niche queries.

Ludocid

Ludocid (or Ludo CID) refers to the unique identifier used in Google’s internal systems for local business listings. Ensuring this ID is linked to accurate business data is critical for maintaining local SEO performance and avoiding duplicate listings.

Manta

Manta is an online directory for small businesses that provides listings and reviews. Being listed on Manta can help with local SEO by generating citations and increasing a business’s visibility to potential customers searching in the directory.

Map Spam

Manipulating Google Maps by adding fake locations or altering map data to drive traffic to a particular business or disrupt competitors’ local presence.

MapQuest

MapQuest is an online mapping service that also provides local business listings. Ensuring your business is correctly listed on MapQuest can contribute to your local SEO strategy by driving additional local traffic and enhancing citation consistency.

MapQuest Optimization

At one time, optimizing listings on MapQuest was considered an essential part of local SEO strategies. While MapQuest still exists, its influence on local search has dramatically decreased, and Google Maps is now the dominant mapping platform for local SEO.

Maps Algorithm

Google’s Maps algorithm determines how businesses appear in Google Maps searches. Optimizing for maps results is essential for local SEO, as it helps businesses rank higher in location-based queries, driving more foot traffic and online engagement.

Menu

For businesses like restaurants, having an accurate and detailed menu displayed on their Google Business Profile or website helps improve local SEO. Menus can be indexed by search engines and shown in local results, attracting more customers.

MerchantCircle

MerchantCircle is an online directory that connects local businesses with customers through listings and reviews. Being listed on MerchantCircle helps businesses build citations and improve local SEO by increasing online visibility.

Merge

In local SEO, merging refers to the process of combining duplicate business listings on Google or other directories. Merging duplicate listings ensures consistency and accuracy, preventing SEO penalties and improving local search rankings.

Meta Data

Meta data refers to the HTML tags on a webpage, including the title tag and meta description, that help search engines understand the content of the page. Optimizing meta data with local keywords is crucial for improving local SEO rankings.

Moz Local

Moz Local is a tool that helps businesses manage and optimize their local listings across multiple directories. Using Moz Local to maintain accurate citations and monitor reviews can improve local SEO by ensuring consistency across platforms.

My Places

My Places is a Google Maps feature where users can save favorite locations. Businesses can leverage this by encouraging customers to save their listing, boosting engagement and improving local SEO visibility.

MyMaps

Google MyMaps allows users to create custom maps, which can be used for personal or business purposes. For local SEO, businesses can create and share custom maps with routes or key locations, driving engagement and improving visibility.

NAICS (North American Industry Classification System)

NAICS is a system used by businesses and governments in North America to classify industries. In local SEO, identifying and using the correct NAICS code helps businesses categorize themselves correctly in directories, improving their relevance and searchability for industry-specific local searches.

Name Spam

Name spam refers to the practice of adding unnecessary keywords or location information to a business’s name in Google Business Profile, violating Google’s guidelines. Name spam can result in penalties, hurting a business’s local SEO rankings.

NAP

NAP stands for Name, Address, and Phone number. Maintaining consistent NAP across all online directories and platforms is crucial for local SEO, as inconsistent data can confuse search engines and negatively impact local rankings.

Near Me

Near me or nearby are location-based search queries where users are looking for services or products close to their current location. Optimizing for these keywords helps businesses improve their local SEO, especially for mobile searches.

Negative SEO

Deliberate efforts to harm a competitor’s search rankings by creating spammy backlinks to their site, posting fake negative reviews, or reporting false violations to search engines.

Neustar Localeze

Neustar Localeze is a data aggregator that distributes business information to search engines and directories. Ensuring accurate business details with Neustar Localeze helps improve citation consistency, a key factor in local SEO rankings.

New Merchant Experience (NMX)

NMX refers to Google’s updated interface for managing business profiles, offering a streamlined way for businesses to manage their Google listings. Optimizing your profile through NMX ensures that your local SEO efforts are more effective.

Off-Page Optimization

Off-page optimization refers to external efforts, such as link-building and citations, to improve local SEO. Strong off-page signals like quality backlinks and consistent citations help build a business’s authority and relevance in local search results.

On-Page Optimization

On-page optimization involves making improvements to a business’s website, including content, meta tags, and internal links, to improve local search rankings. For local SEO, optimizing for local keywords and adding structured data are key practices.

OneBox

The OneBox is a featured answer box that appears at the top of Google search results for certain queries. For local SEO, appearing in a OneBox can greatly increase visibility, as it highlights a business or service prominently above other results.

Owner Response

Owner response refers to the ability for business owners to publicly reply to customer reviews on platforms like Google Business Profile. Engaging with reviews through owner responses can improve local SEO by boosting user engagement and showing responsiveness.

Panoramio

Panoramio was a Google platform for sharing geolocated photos, which has since been discontinued. However, businesses should still focus on uploading relevant images to their Google Business Profile and other platforms to enhance local SEO and user engagement.

PBN (Private Blog Network)

A network of websites built solely to link to one another to boost SEO rankings artificially. In local SEO, PBNs are sometimes used to create backlinks to local business sites in an attempt to improve authority.

Penalty

A penalty in local SEO occurs when a business violates search engine guidelines, such as keyword stuffing or name spam. Penalties can drastically reduce a business’s visibility in local search results, making it crucial to follow best practices.

Pending

Pending refers to the status of a Google Business Profile that is awaiting verification or review by Google. During this phase, the profile won’t appear in search results, making it essential to complete the verification process to improve local SEO.

Phone Number

Having a consistent and accurate phone number across all listings is critical for local SEO. Ensuring NAP consistency, including the phone number, helps search engines validate your business and rank it higher in local search results.

Phone Verification

Phone verification is one method businesses can use to verify their Google Business Profile. Completing verification confirms a business’s legitimacy and is essential for it to appear in local searches.

Physical Address

A physical address is the actual location of a business. For local SEO, having a physical address on listings and your website is crucial, as it helps search engines associate your business with a geographic area for local searches.

Picasa

Picasa was a photo-sharing platform owned by Google. Although discontinued, businesses should still focus on sharing high-quality images via their Google Business Profile to enhance local SEO by making listings more visually appealing.

Pillars of Local Search

The pillars of local search refer to key factors that influence local SEO, including relevance, proximity, prominence, and engagement. Focusing on these pillars helps businesses optimize for higher rankings in local search results.

Place IDs

A Place ID is a unique identifier for locations in Google Maps and Google Business Profile. For local SEO, ensuring your business’s Place ID is accurate can help with data consistency and make it easier for users to find your location.

Place Label

A place label is the business name that appears on Google Maps, and it’s usually assigned based on prominence and relevance. Ensuring accurate and consistent place labels across listings can improve local SEO visibility.

Place Page

A place page is a business profile page on Google that displays important information like address, phone number, and reviews. Optimizing your place page with correct information, photos, and attributes is essential for local SEO.

Place Topics

Place topics are automatically generated tags on Google Maps based on user reviews. These tags give searchers a quick overview of popular aspects of a business, and optimizing your reviews can help ensure relevant place topics appear, improving local SEO.

PO Box

A PO Box is a mailbox located at a post office, but it is not suitable for local SEO purposes, as Google requires a physical address for business listings. Using a PO Box in listings can lead to lower rankings or suspension.

Pointy from Google

Pointy is a tool that helps local retailers display their in-store inventory online. Integrating Pointy with your local SEO strategy can boost visibility for specific products and drive more foot traffic to physical stores.

Possum

The Possum update was a significant change in Google’s local search algorithm, designed to diversify local results by filtering out duplicate or spammy listings. Understanding Possum helps businesses ensure they aren’t penalized and stay competitive in local searches.

Postcard Verification

Postcard verification is one of Google’s methods for confirming a business’s address when setting up a Google Business Profile. Completing verification is critical for appearing in local search results and managing your local SEO effectively.

Product/Service Keywords

Product/service keywords refer to the specific terms users search for related to a business’s offerings. Including these keywords in your local SEO strategy ensures your business appears in relevant local searches, driving more targeted traffic.

Prominence

Prominence in local SEO refers to how well-known and reputable a business is both online and offline. Businesses with high prominence, such as those with strong reviews and backlinks, tend to rank higher in local searches.

Proximity

Proximity is how close a business is to the searcher’s location, which is a key ranking factor in local SEO. Businesses located closer to the searcher often rank higher in local results, making it important to optimize for proximity searches.

Proximity Bombing

Creating multiple fake listings in different geographic areas that a business does not actually serve. The goal is to appear in search results for areas beyond the business’s actual location.

Proximity Searches

Proximity searches are queries where search engines prioritize results based on the user’s current location. Optimizing your business for local proximity searches ensures it ranks well for users in your area looking for services.

Query Intent

Query intent refers to the purpose behind a search, whether informational, transactional, or navigational. Understanding query intent in local SEO helps businesses optimize their content to meet the specific needs of users searching for local services or products.

Ranking Factors

Ranking factors are the criteria search engines use to determine where a business appears in search results. In local SEO, factors like proximity, relevance, reviews, and backlinks play a significant role in determining a business’s ranking in local searches.

Rating

Ratings refer to the score that customers assign to a business based on their experiences. High ratings, especially on platforms like Google, positively impact local SEO by improving a business’s reputation and visibility in local searches.

Relevance

Relevance measures how closely a business’s offerings match the user’s search query. For local SEO, ensuring that your business listing is optimized with relevant keywords and categories increases the likelihood of appearing in searches that match your services.

Reputation Management

Reputation management in local SEO involves monitoring and responding to customer reviews, social media mentions, and other online feedback to maintain a positive image. It’s critical for businesses to manage their online reputation, as good reviews and public engagement improve local search rankings.

Reserve with Google

Reserve with Google allows users to book appointments directly from a business’s Google profile. Optimizing for this feature improves local SEO by increasing customer convenience and interaction, which are key signals for ranking higher in local search results.

Review Attributes

Review attributes refer to specific details mentioned by customers in their reviews, such as service quality or cleanliness. Google uses these attributes to highlight important features of a business, impacting how the business is presented in local search and contributing to local SEO.

Review Gating

Review gating is the practice of screening customers before asking them to leave a public review, often directing only satisfied customers to review platforms. This practice is against Google’s guidelines, and violating these rules can lead to penalties or removal from local search results.

Review Management

Review management is the process of actively monitoring, responding to, and encouraging reviews across various platforms. Proper review management helps improve a business’s local SEO by increasing engagement and boosting overall customer trust and satisfaction.

Review Spam

Review spam or fake reviews are fraudulent reviews posted to artificially influence a business’s ratings. These reviews can hurt local SEO rankings, and search engines actively work to detect and remove fake reviews to ensure accurate local search results.

Review Station

A review station is a physical or digital setup that encourages customers to leave reviews at the point of service, such as kiosks in stores. Facilitating reviews in this way can boost local SEO by increasing the volume of legitimate customer feedback.

Reviews

Customer reviews are critical for local SEO, as search engines use them to gauge a business’s reputation and trustworthiness. Businesses with high ratings and frequent, positive reviews tend to rank better in local searches, making review management essential.

Rich Snippets

Rich snippets are enhanced search results that display additional information such as ratings, reviews, or product details. For local SEO, implementing structured data that generates rich snippets can increase click-through rates and improve visibility in search results.

Sentiment Analysis

Sentiment analysis involves examining customer reviews and feedback to determine the overall attitude toward a business. Positive sentiment reflected in reviews can enhance a business’s local SEO, as search engines value customer satisfaction as a ranking factor.

Service Area

A service area is the geographic region where a business provides its services. In local SEO, defining an accurate service area in platforms like Google Business Profile helps businesses appear in local searches for users within that area.

Service-Area Business

A service-area business is one that operates within a specific geographic area but doesn’t have a physical storefront, like plumbers or mobile repair services. For local SEO, service-area businesses must optimize their listings with accurate service zones and location-based keywords.

Seven-Pack (7-Pack)

The seven-pack refers to the top seven local search results shown in Google Maps before the algorithm reduced the number to the three-pack. Optimizing for the three-pack is now the standard for local SEO, but the seven-pack was previously the norm.

Small-to-Medium-Sized Business (SMB)

SMBs are businesses with limited revenue and employee size. Local SEO is particularly important for SMBs as it provides a cost-effective way to compete with larger businesses by focusing on local visibility and engagement.

Spam

Spam in local SEO refers to practices such as fake business listings, keyword stuffing, or bogus reviews meant to manipulate search rankings. Google penalizes businesses that engage in spammy tactics, so avoiding spam is crucial for maintaining good local SEO.

Spam Fighting

Spam fighting is the act of identifying and reporting fake listings, reviews, or other local SEO manipulations to maintain fair competition. Businesses and search engines work together to combat spam to ensure a legitimate local search environment.

Spam Listings

Creating multiple, fake, or duplicate business listings for a single business in an attempt to dominate local search results. This technique aims to capture more local search traffic by overwhelming search results with listings.

Street View

Google’s Street View provides panoramic images of streets and businesses, enhancing local search results by offering visual context. For local SEO, maintaining an up-to-date and accurate Street View can improve user engagement and trust, leading to better rankings.

Structured Citation

A structured citation is a business listing on a directory or platform (like Yelp) that follows a specific format for displaying business information (e.g., NAP). Structured citations improve local SEO by building consistent and reliable references across the web.

Structured Review

A structured review is one that uses schema markup to help search engines understand and display review information in search results. These reviews can generate rich snippets, boosting a business’s visibility in local SEO.

SuperPages

SuperPages is an online directory where businesses can list their services. Being listed on SuperPages improves a business’s citation profile, contributing positively to local SEO efforts.

Suspension

A suspension occurs when a business’s Google Business Profile is temporarily removed from local search results due to a violation of Google’s guidelines. Fixing the issues and reinstating the profile is critical for regaining visibility in local SEO.

Ten-Pack (10-Pack)

The ten-pack was the original format for Google local results, showing ten local listings before reducing it to the seven-pack and eventually the current three-pack. Though no longer relevant, the history of local packs informs current local SEO strategies.

Testimonials

Testimonials are customer statements that vouch for the quality of a business. Positive testimonials on a website or business profile can improve local SEO by enhancing user trust and contributing to the overall sentiment that search engines assess.

Third Party

In local SEO, third-party websites are platforms like Yelp or TripAdvisor that host business information, reviews, and citations. Maintaining an accurate presence on these third-party sites helps improve a business’s local SEO through consistent citations and reviews.

Third-Party Reviews

Third-party reviews are customer reviews posted on external websites, like Yelp or Google. Search engines use third-party reviews as a ranking signal, so managing reviews on these platforms is essential for local SEO.

Three-Pack (3-Pack)

The three-pack refers to the top three local listings that appear in Google’s local search results. Ranking in the three-pack is a key goal for local SEO, as it garners the most visibility and clicks.

TripAdvisor

TripAdvisor is a travel and review website where users can find and review local businesses, particularly in the hospitality industry. Maintaining a positive presence on TripAdvisor helps improve local SEO by generating reviews and increasing online visibility.

Trust Signals

Trust signals are indicators that show a business’s credibility, such as customer reviews, security badges, or high-quality backlinks. In local SEO, strong trust signals can improve rankings by helping search engines view a business as reliable and authoritative.

Twitter

Twitter (now X) is a social media platform where businesses can engage with local audiences and share updates. Active engagement on Twitter can enhance a business’s local SEO by driving more social interactions, which contribute to brand awareness and traffic.

Unclaimed Listings

Unclaimed listings are business profiles on platforms like Google or Yelp that have not been verified by the business owner. Claiming and optimizing these listings is essential for improving local SEO and ensuring the accuracy of business information.

Unstructured Citation

An unstructured citation refers to a mention of a business’s name, address, and phone number (NAP) in an unformatted way, such as in blog posts or articles. These citations still help improve local SEO by boosting a business’s online presence.

Unstructured Review

Unstructured reviews are customer reviews found on platforms that don’t use a specific format or schema markup. These reviews still contribute to local SEO but may not generate rich snippets in search results.

User Behavior

User behavior refers to how visitors interact with a business’s website or listings, such as clicks, time spent on site, and bounce rates. Positive user behavior signals help improve local SEO by showing search engines that users find the content valuable.

User-Generated Content

User-generated content (UGC) includes reviews, social media posts, and other content created by customers. UGC can boost local SEO by increasing engagement and providing authentic, relevant content that search engines value.

UTM (Urchin Tracking Module)

UTM codes are parameters added to URLs to track the performance of campaigns. For local SEO, UTM codes help businesses understand where their local traffic is coming from and which campaigns are driving the most engagement.

Velocity

Velocity in local SEO refers to the speed at which a business gains reviews, backlinks, or citations. A sudden spike in these signals can be positive if organic but may be seen as suspicious by search engines if artificially generated, impacting rankings.

Video Verification

The Google Business Profile (GBP) video verification process requires businesses to submit a short video showing their location, signage, and physical operations to prove legitimacy. This method is used to ensure the business exists at the claimed location, showcasing key details like the storefront, workspace, or business equipment. Video verification is particularly helpful for businesses that cannot verify through other traditional methods, offering a more secure way to authenticate their presence for local SEO purposes.

Venice Update

The Venice update was a 2012 Google algorithm change that increased the importance of local search results in general searches. This update made local SEO more critical for businesses wanting to rank higher in geographically relevant queries.

Verified Reviews

Verified reviews are reviews from customers whose identity or transaction has been confirmed, providing more credibility. These reviews hold more weight in local SEO and contribute positively to a business’s online reputation.

Verification

Verification is the process by which a business confirms its ownership of a listing on platforms like Google Business Profile. Verification is critical for local SEO, as it ensures the business appears in search results and can manage its online information.

Vicinity Update

The Vicinity update was a Google local search update that prioritized businesses physically closer to the searcher. After this update, proximity became a stronger ranking factor, making local SEO even more focused on location relevance.

Virtual Office

A virtual office provides businesses with a professional address without a physical location. In local SEO, using a virtual office address can be risky, as search engines prefer businesses with actual physical locations.

Visibility

Visibility in local SEO refers to how often and prominently a business appears in local search results. Improving visibility through optimized listings, backlinks, and reviews is key to attracting more local traffic and potential customers.

Voice Search Optimization

Voice search optimization involves tailoring content and listings to answer natural language queries made through voice search devices. Optimizing for voice search helps businesses capture local search traffic, as users often look for nearby services via voice assistants.

Web Reference

A web reference in local SEO refers to mentions of a business on external websites, which can include unstructured citations or backlinks. Web references contribute to a business’s online authority and can help improve local search rankings.

Webmaster Central

Webmaster Central is Google’s portal for website owners to manage how their sites interact with search engines. For local SEO, using Webmaster Central (now Google Search Console) allows businesses to monitor local search performance and address technical issues.

White Hat

White hat SEO refers to ethical SEO practices that comply with search engine guidelines, such as creating quality content and earning legitimate backlinks. In local SEO, white hat strategies help build sustainable rankings without risking penalties.

WHOIS

WHOIS is a database that stores information about domain ownership. For local SEO, ensuring your domain’s WHOIS information is accurate can prevent potential conflicts or penalties related to trust and authority.

WordPress

WordPress is a widely used content management system (CMS) that helps businesses build websites. Optimizing a WordPress site for local SEO involves using plugins, local keywords, and structured data to boost visibility in local search results.

XML Sitemap for Local Pages

An XML sitemap lists all of a website’s pages, helping search engines crawl and index them efficiently. For local SEO, having an XML sitemap ensures that local pages are indexed and appear in relevant search results.

Yahoo! Local

Yahoo! Local was a local business directory where companies could list their services, though it has been discontinued. Maintaining citations on directories like Yahoo! Local used to contribute to local SEO but has since shifted to other platforms.

Yelp

Yelp is a popular review platform where users rate and review local businesses. Managing a positive presence on Yelp is crucial for local SEO, as search engines consider Yelp reviews and ratings when ranking local businesses.

YouTube

YouTube is a video-sharing platform owned by Google. Local businesses can optimize YouTube content with location-based keywords to improve their local SEO by increasing visibility through video content and engaging a local audience.

YP.com

YP.com (Yellow Pages) is an online business directory. Listing your business on YP.com helps build citations, which are important for local SEO by improving your business’s online presence and consistency across directories.

Zagat

Zagat was a well-known restaurant review platform owned by Google. Though its influence has diminished, positive Zagat reviews could improve a restaurant’s local SEO by building trust and reputation.

Zero-Click Searches

Zero-click searches occur when a user’s query is answered directly in the search results without needing to click on any links. Optimizing for zero-click searches helps businesses capture visibility in local SEO by providing quick, relevant information directly in SERPs.

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