Lexington Digital Marketing Agency

Drive the Outcomes Your Business Needs

You deserve a marketing agency focused on your goals.

Valve+Meter Performance Marketing is dedicated to growth and strategy.

Let’s align your business goals with a strategic marketing plan for success.

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Our Data-Driven Digital Marketing Agency

Discover A Digital Marketing Company Built For Your Success

When searching for a Lexington Digital Marketing Agency, you have many options both local and across the nation. At Valve+Meter we don’t believe in packaged marketing. We are driven by data and strategies that drive results for your unique business.

Measurable Results

Tracking key metrics is vital to guiding your marketing efforts towards real growth and making informed decisions for long-term success.

Repeatable Strategies

Using data-driven approaches, we help you create sustainable strategies. Our expertise ensures effective initiatives are repeated for consistent growth.

Scalable Growth

When your marketing is optimized, your Lexington, Kentucky, business can scale digital efforts with confidence.

Boost Your Lexington Business with Proven Marketing Tactics

As Your Business Evolves, So Should Your Marketing.

As a business leader, you encounter various obstacles—both external and internal—in running operations smoothly. These challenges can hinder growth and affect overall performance.

Our digital marketing agency is dedicated to addressing these challenges head-on, providing effective solutions to propel you toward better results. We understand the unique market dynamics and are committed to tailoring our strategies to meet your specific needs.

Among the common hurdles we help our partners surpass are:

Some businesses struggle to identify the ideal customer profile (ICP).

We can help with that and we help you find the right marketing channels to reach them.

In Lexington, Kentucky, attracting new clients means recognizing their evolving habits and desires, influenced by the local culture and economy. Known for its bourbon, advanced manufacturing, and robust healthcare sector, Lexington’s industries are as diverse as its people.

Old-school methods no longer suffice.

Our digital marketing tactics ensure your content reaches the right individuals, whether they’re exploring the Distillery District, engaging with bourbon heritage, or seeking services at top healthcare institutions.

Our approach works for targeting Lexington’s unique market and for businesses with prospective clients around the globe.

When you use data to research, plan, and measure your strategies, you ensure your marketing efforts resonate with your target audience.

The most robust online profile means nothing if site visitors and prospects cannot understand what your Lexington business does. 

Our expert brand storytellers create impactful content that clearly delivers your unique value propositions.

One of the most common challenges our clients face is effective content marketing. Whether it is a complex service or product or a diverse type of buyer, brand messaging becomes vague at best and opaque at worse.

We take the time to understand your buyer, your business, and create internet marketing and lead nurturing materials that start conversations and increase conversion rates.

We are a digital marketing agency that will never lose sight of the core mission: attract, engage, and delight your audience.

If you’re not tracking the results of your marketing campaigns, then you don’t have a strategy.

Move past merely talking about marketing outcomes with us. We gather and evaluate performance data from various channels. By prioritizing data, we assist you in pinpointing the best digital marketing methods and tweaking weak areas for enhancement.

Data serves as a vital asset for all businesses, offering a competitive advantage and crucial insights for achieving superior results.

Differing from marketers who depend on hunches, our team is dedicated to making decisions based on data analysis.

Working With Valve+Meter

Start With A Free Marketing Assessment

If you have more questions, we’d love to have a conversation. We enjoy tackling obstacles alongside our clients. Consultations are free.

Schedule Your Marketing Analysis
Lexington Digital Marketing Experts

We Are Built By Experience And Driven By Innovation

If you are looking for a digital marketing agency that relies on the well-worn tactics over and over, Valve+Meter doesn’t fit into this mold.

Packaged marketing doesn’t benefit your company or the long-term health of our digital marketing efforts.

For a digital strategy that innovates, evolves, and adapts, let’s have a conversation.

Our focus on teamwork and data-driven strategies helps businesses overcome significant challenges and achieve ambitious goals.

Strategic thinking is core to our digital marketing expertise.

There is no shortage of top digital marketing agencies. At Valve+Meter, we handle all aspects of digital marketing, including SEO, web design, paid ads, content creation, social media management, and lead generation.

We go beyond just digital marketing. Our mission is to guide our partners through today’s challenges and tomorrow’s triumphs.

Your business is unique. To reach your goals, you need a digital marketing company that is as dedicated to your success as you are.

Many marketing agencies can help build an online presence for your business, but online visibility alone doesn’t drive growth.

Valve+Meter acts as a full marketing team and data analysts to plan, execute, and evaluate digital campaigns.

Imagine walking into your business and seeing a dedicated group of digital marketers working for you. Lexington offers businesses opportunities to grow within the city, region, and beyond. Hiring our team reduces risks, accelerates results, and sets you apart from competitors.

Whether you operate a local business in Lexington or cater to a national audience, Valve+Meter uses cutting-edge technology and has a proven track record of driving substantial growth for our clients.

This is who we are.

For businesses aiming not just to survive, but to thrive for years to come, rely on our creativity and technical expertise.

Our approach ensures that your marketing strategies are not only innovative but also measurable and scalable, driving real, sustainable growth.

Let us help you navigate the complexities of digital marketing and achieve your business goals with confidence and clarity.

If you are committed to achieving sustainable results, partnering with us could be the right fit.

We also understand that our approach doesn’t fit every business plan.

For companies looking for sustained, long-term, our digital marketing company aligns your business strategy with your marketing.

We view everything as a hypothesis, drawing on our experience to distinguish lasting trends from passing fads. Our expertise lies in understanding how marketing influences revenue and promotes enduring growth. A fair description of our ideal collaborators includes these qualities:

  • Willingness to invest in measurable strategies
  • Understanding of your business and position within your industry
  • Defined alignment around your business objectives
  • Focused on long-term success rather than quick fixes
  • Prepared to invest in research and strategy before launching any digital campaigns

We excel in delivering high-caliber marketing solutions and cultivating strong partnerships with our clients. This collaborative spirit drives us to continually innovate and achieve exceptional results for our clients. If this approach resonates with you, we should discuss how we can enhance your online visibility and brand awareness.

If this sounds like you, let’s talk.

At Valve+Meter, we specialize in creating custom digital marketing strategies that deliver measurable outcomes for Lexington businesses.

We emphasize data-driven marketing decisions through our Math-Before-Marketing philosophy. This approach recognizes the cost of achieving goals and the importance of understanding the resulting profit.

Our methodology involves setting clear goals, measuring costs, and tracking return on investment to ensure your marketing efforts are both profitable and sustainable.

Digital marketing empowers Lexington businesses by utilizing online platforms like customized websites, social media, search engine optimization, and targeted email campaigns.

These strategies enhance local market presence, attract new customers, and drive business growth.

Traditional marketing can be costly and less effective, whereas digital marketing offers a powerful solution. By boosting visibility on search engines, social platforms, and through paid ads, businesses can engage with a broader audience. Outbound lead generation and B2B marketing, supported by compelling content, build brand awareness and trust.

Using data analysis and strategic campaigns, digital marketing increases website traffic, boosts sales, and creates meaningful connections with your target audience.

In today’s fast-paced business environment, data ensures your messaging resonates effectively with your audience.

Digital marketing is essential for Lexington businesses to thrive. Embrace digital platforms to drive growth, enhance visibility, and achieve your business goals.

Math is central to our identity.

When you set a goal and create a strategy, there is cost associated with executing the campaigns.

Data can reduce the cost and risk of building a strong online presence. Research and planning increase efficiency and accelerate results. Utilizing Math Before Marketing defines goals, proposes hypotheses, and provides quantifiable outcomes.

How To Build A Marketing Strategy

Make Your Mark And Build Sustainable Momentum

If Math Before Marketing is a mindset, ThinkFirst is a process.

ThinkFirst develops a tailored action plan focused on identifying the best strategies for your unique business needs.

Typically, this process involves the leaders of your business working alongside our strategists in a workshop. During this session, we collaborate to understand your current situation, set long-term goals, and efficiently organize data.

Here’s how we ThinkFirst:

1 Discovery & Assessment

Every great relationship starts with a conversation.

After our initial discussion, our strategists conduct a marketing assessment to understand your Lexington business and market landscape. This allows us to gather essential insights and tailor our approach to your specific needs.

Next, we collaborate with your leadership in a Discovery Workshop, the first of two key strategy sessions. During this workshop, we evaluate your current situation and existing marketing efforts. We also begin the process of integrating your sales data to get a comprehensive view of your business.

We also identify key goals and objectives that must be met.

This thorough assessment of your strengths and areas for improvement sets the stage for effective marketing strategies.

During this investigative phase, we thoroughly assess your strengths and areas for improvement, laying the groundwork for effective marketing strategies.

3 Executing Your Strategy

Our team uses ThinkFirst strategies to align every marketing initiative with your brand’s goals.

We implement the tactics that best suit your specific business needs to form a unified market presence.

You benefit from a skilled team and a dedicated account manager who promptly oversees, evaluates, and improves your campaign.

Throughout your marketing journey, we provide clear and timely progress updates for your review.

Valve+Meter’s flexible, data-driven approach ensures your campaigns engage, resonate with, and motivate your target audience.

Research & Planning 2

Our experts research your competition and plan innovative ways to enhance your Lexington business’s online presence.

Data analysts review your consumer data, past marketing efforts, and internal archives to create a tailored strategy that fits your systems.

Our team, including SEO, PPC, content, email marketing, web design, and outbound marketing specialists, identifies opportunities in your market.

Using the ThinkFirst methodology, we create a clear plan to boost lead generation, conversion rates, and achieve your goals.

Expect a thorough analysis, a detailed ThinkFirst proposal, and a comprehensive report with our findings and recommendations.

Analytics & Optimization 4

What does it mean to make informed choices?

We go beyond merely observing outcomes; we cultivate a curious environment focused on continual experimentation.

Our approach enhances marketing efficiency by amplifying successful tactics and perfecting those that fall short.

As your marketing efforts progress, your sales, operations, and financial stability stay robust.

Selecting to partner with us translates to reclaiming authority, accessing clear reports, and ensuring your marketing plans consistently captivate clients and deliver substantial benefits for your company.

1 Discovery & Assessment

Every great relationship starts with a conversation.

After our initial discussion, our strategists conduct a marketing assessment to understand your Lexington business and market landscape. This allows us to gather essential insights and tailor our approach to your specific needs.

Next, we collaborate with your leadership in a Discovery Workshop, the first of two key strategy sessions. During this workshop, we evaluate your current situation and existing marketing efforts. We also begin the process of integrating your sales data to get a comprehensive view of your business.

We also identify key goals and objectives that must be met.

This thorough assessment of your strengths and areas for improvement sets the stage for effective marketing strategies.

During this investigative phase, we thoroughly assess your strengths and areas for improvement, laying the groundwork for effective marketing strategies.

2 Research & Planning

Our experts research your competition and plan innovative ways to enhance your Lexington business’s online presence.

Data analysts review your consumer data, past marketing efforts, and internal archives to create a tailored strategy that fits your systems.

Our team, including SEO, PPC, content, email marketing, web design, and outbound marketing specialists, identifies opportunities in your market.

Using the ThinkFirst methodology, we create a clear plan to boost lead generation, conversion rates, and achieve your goals.

Expect a thorough analysis, a detailed ThinkFirst proposal, and a comprehensive report with our findings and recommendations.

3 Executing Your Strategy

Our team uses ThinkFirst strategies to align every marketing initiative with your brand’s goals.

We implement the tactics that best suit your specific business needs to form a unified market presence.

You benefit from a skilled team and a dedicated account manager who promptly oversees, evaluates, and improves your campaign.

Throughout your marketing journey, we provide clear and timely progress updates for your review.

Valve+Meter’s flexible, data-driven approach ensures your campaigns engage, resonate with, and motivate your target audience.

4 Analytics & Optimization

What does it mean to make informed choices?

We go beyond merely observing outcomes; we cultivate a curious environment focused on continual experimentation.

Our approach enhances marketing efficiency by amplifying successful tactics and perfecting those that fall short.

As your marketing efforts progress, your sales, operations, and financial stability stay robust.

Selecting to partner with us translates to reclaiming authority, accessing clear reports, and ensuring your marketing plans consistently captivate clients and deliver substantial benefits for your company.

Is ThinkFirst Right For You?

Schedule A Free Consultation To Learn More

See How Valve+Meter Can Help Your Business

Digital Marketing Services In Lexington

Ready To Grow?

We specialize in marketing services that drive measurable results and fuel continuous growth. Here’s a breakdown of our core offerings.

Web Design & Development

Crafting personalized, high-performing websites is at the core of web design and development. These websites showcase your brand’s story effectively, driving up conversion rates. The key lies in elevating user interaction and integrating tailored content to amplify conversions, establishing a strong digital footprint.

Content Marketing >
Content Marketing

Valve+Meter amplifies your brand’s story through engaging narratives and valuable content that resonates with your followers. Our content marketing services in Lexington, Kentucky, include crafting blogs, developing social media posts, and implementing strategies to spark brand enthusiasm and increase engagement.

PPC Agency >
Search Engine Optimization

Build a solid online presence with powerful SEO strategies that enhance your visibility on top search engines like Google and Bing, driving valuable leads to your business. We specialize in enhancing websites to achieve outstanding performance on prominent search engine result pages.

SEO Agency >
Local SEO

Boost your business’s visibility in local search results with a focus on attracting nearby customers through Local SEO strategies. This efficient approach involves optimizing your Google Business Profile, managing local references, incorporating customer feedback, overseeing online reviews, and crafting tailored content to drive foot traffic and boost sales.

Web Company >
Pay-Per-Click

Experience rapid results through our tailored PPC solutions designed to engage your ideal audience. Our team manages and enhances your campaigns, creates personalized landing pages, and maximizes your ROI on various online channels such as search engines and social networks.

Local SEO Agency >
Email Marketing

Boost your marketing outcomes using our data-driven email tactics tailored for victory. We craft, streamline, and enhance emails to nurture prospects and convert them into loyal, lasting customers, amplifying total interaction.

Email >
Social Media

Build your brand presence online and connect with your audience across various social platforms. Our social media marketing solutions include strategizing, creative executions, and hands-on management to expand your follower base and boost interactions.

Social Media >
Outbound Lead Generation

Elevate your B2B initiatives with our proactive approach to generating leads. We identify and connect with key decision-makers, expanding your direct interaction with top-tier potential clients to fuel substantial business expansion and triumph.

Outbound Lead Generation >
Paid Digital

Refine your budget management skills with our thorough digital advertising tactics. We meticulously monitor every lead and enhance campaigns across different paid platforms for maximum impact.

Paid Digital Services >
Creative

Make a lasting impact with our innovative marketing solutions. Our experts craft visually engaging brand materials that elevate your marketing approach and drive lead generation efforts.

Creative Services >
Traditional Media

Broaden your market presence by leveraging our array of traditional media solutions, including print and radio advertising. Oversee and coordinate campaigns that harmonize effectively with your online marketing strategies.

Traditional Media Services >
Connect With Our Lexington Marketing Agency

Your Growth. Our Success.

Tired of one-size-fits-all marketing? We are too.

Valve+Meter goes beyond trends, delivering customized digital strategies that drive results. Schedule a free consultation and see the difference.

Schedule Your Free Consultation
FAQ

Frequently Asked Questions

Many businesses in Lexington consider whether to hire a digital marketing agency or build an internal marketing team. Every business needs a robust go-to-market strategy, and an agency brings an immediate expertise, advanced tools, and a team dedicated to create a robust online presence.

Agencies can craft and implement strategies tailored to your business goals, ensuring effective reach generating new site visitors.

By leveraging the latest trends and technologies, a digital marketing agency can save time and resources compared to building an internal marketing team.

The right marketing partner can drive results from the specific marketing channels that you need. This versatility can be difficult to build for most small to medium size businesses.

At Valve+Meter, we start each potential partnership with a conversation. Our approach fits many businesses but not all. Our team asks key questions to understand your business and learn how we can achieve your goals.

We encourage business leaders to ask questions. Here are a few ideas of what to ask when considering a digital marketing agency:

  1. What experience do you have in my industry?
  2. Can you provide case studies or references from past clients?
  3. What marketing services do you offer and can how can they benefit my business?
  4. How do you measure success?
  5. What is your approach to developing a marketing strategy?
  6. How do you stay updated with the latest digital marketing trends and technologies?
  7. What is the typical timeline for seeing results?
  8. How will we communicate, and how often?

Not sure Valve+Meter is right for your Lexington business? We already did the research and have a few of the top digital marketing agencies local to Lexington that may serve your business well.

Creekmore Marketing: Provides services in Search Engine Optimization, Pay-Per-Click Advertising, Social Media Marketing, Website Design, Graphic Design, and Reputation Management. They work with businesses of all sizes but are particularly passionate about helping small businesses grow.

Ifland Visuals: Helps local Lexington brands tell their stories. Using technology and design to improve consumer experience, they understand that helping customers will help your business. They offer services in search engine optimization, pay-per-click, and web design.

Code Cube Millennials: Experts in web development designed to enhance your online presence. They specialize in branding, graphic design, social media marketing, web development, content marketing, and content writing.

Sage Marketing LLC: Provides a PR spin to your marketing needs. Sage Marketing LLC nurtures your online presence with social media, branding and logo design, email marketing, and public relations services.

Blue Million: A digital technology and marketing company that focuses on social strategy. Blue Million helps integrate sponsorship with direct marketing while driving audience engagement.

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