Joshua Cook | Director of Brand Strategy | Valve+Meter
  • Joshua on beach | Valve+Meter Performance Marketing
  • Joshua Cook and Family | Valve+Meter Performance Marketing

Joshua CookDirector of Brand Strategy


    What do you do at Valve+Meter?

    My job is to transform marketing strategies into brand experiences that inspire action. I’m a curator of brands driven to influence culture, story and transformation. My days consist of testing new ways to elicit emotion and resonate with our client’s customers.


    What is your background and experience?

    From branding to business strategy, I have led projects from initial planning to campaign execution. I bring experience in art direction, storytelling, marketing strategy, advertising, brand identity, website design and project management. I’ve served a range of industries including home services, civic, tourism, non-profit, higher education, retail and e-commerce. I’m an alum of Anderson University and president emeritus of American Institute of Graphic Arts (AIGA) Indianapolis.


    What is it about you that makes you uniquely positioned to excel in your role?

    The first part of my career was spent immersed in branding and creative execution. The later part was strictly developing strategic marketing plans. This experience has allowed me to understand the language and motives of creatives and business executives. I understand hard metrics (data) and soft metrics (emotions) and I’m able to navigate the optimal time and place for each.


    What are some of your interests and hobbies outside of work?

    When I’m not at the office, I’m in dad-mode raising Thatcher and Bea, sneaking a glass of wine with my wife Megan, or visiting family in Illinois and Ohio.


    If you won the lottery tomorrow, what is the first thing you would spend money on?

    A babysitter.