Our Process

How Do You Build a Custom Marketing Strategy?

Your Valve+Meter journey features measurable, profitable results designed to repeat and scale with your business.

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Our value-based process.

Time is a valuable resource within your business.

We won’t waste yours.

You may be skeptical about marketing agencies. Every business leader has been pitched the latest cure-all marketing program.

Our process cuts through the smoke-and-mirrors of conventional marketing. Our ThinkFirst™ strategic planning structure suits a particular type of business and visionary leader.

Valve+Meter is founded by business leaders who understand finding the potential within your organization demands honest and transparent analysis. There’s no magic elixir to achieve your goals. When you are capable of adaptation, creativity, and transformation, then Valve+Meter’s process is tailored to you.

1 Introductory Call

You need to have rapport with your marketing partners. Once you contact Valve+Meter, we start with a 15-minute phone call to introduce ourselves and hear your organization’s challenges, pain points, and goals.

3 Marketing Assessment

The last step in our free analysis process is a marketing assessment. This is a formal report comparing your current digital marketing presence to that of your competition.

Your marketing assessment reveals areas of strength, weakness, opportunities, and threats within your business. This helps us understand the path forward and the likelihood of a successful partnership between your organization and Valve+Meter.

5 Onboarding

When you onboard with Valve+Meter to execute your ThinkFirst™ strategy, we operate as an extension of your business. As such, we pair you with a dedicated account manager on our client success team.

As your partner in delivering results, your account manager engages our marketing operations in providing results promptly and effectively. You will review and approve all plans created by subject matter experts.

You will have customized data reporting throughout the onboarding process, with clear goals and timelines.

7 Repeat + Scale

After analyzing the data from your ongoing campaigns and tests, your leadership, dedicated account manager, and our strategists can maximize successful efforts.

When you know the source of high-quality leads and the value of each marketing channel, you can repeat and scale the winning strategy to maximize results.

You gain control of the valves within your business. Manage the appropriate rate of new business for the capacity of your operation by turning the pressure up or reducing marketing efforts during times of abundance.

Valve+Meter’s strategy puts you in control of your marketing like no other structure. This proper lead management strategy ensures you’ll never waste another marketing dollar again.

Discovery Workshop 2

The second phase of our process is discovery. This helps verify how our structure will benefit your organization. You also have an opportunity to learn more about the strategies and how data-driven performance marketing functions.

Our analysts use the discovery phase to gather empirical data and learn about your long-term mission for your business.

You may find yourself considering new ideas about your business. For instance, we posit, “Why did you create this business?” and “What are you hoping to achieve for yourself, your employees, and your community?”

We’ll also gain insights into the details and numbers. Discussing your competitors, sales cycles, KPIs, and current marketing efforts provides the necessary data to continue our assessment.

Finally, you will preview how our ThinkFirst™ strategy, research, analytics, and testing will guide your custom marketing strategy.

ThinkFirst™ 4

Ready to be bold and uncomfortable?

Imagine a complete audit of your sales funnel and pipeline. ThinkFirst™ pursues every crack and leak within your lead generation process.

Our team applies everything we’ve learned about you and your business, analyzes the data across your marketplace, and pinpoints growth opportunities.

The resulting book and presentation provide a strategic marketing plan supporting your stated goals.

Your ThinkFirst™ program opens every valve, tightens leaks, and seals the cracks to increase the pressure in your sales pipeline.

Your ThinkFirst™ strategy prioritizes the techniques, channels, and platforms most likely to work in the least amount of time with the least risk.

Steps for deploying this plan are outlined for you by our experts in paid digital, SEO, content, web design, lead generation, creative, and data analysis. This robust manual defines the strategy’s success through performance indicators and transparent reporting.

Test 6

Everything is a hypothesis. Collecting data confirms your strategic marketing plan is working. Our ability to measure and report results reveals new opportunities to optimize your return on marketing spend.

Throughout every campaign, Valve+Meter executes tests by isolating a singular variable and manipulating it alone to determine how that change impacts results.

Testing allows us to continuously refine your marketing efforts to ensure we use the most effective strategies to drive leads and revenue.

1 Introductory Call

You need to have rapport with your marketing partners. Once you contact Valve+Meter, we start with a 15-minute phone call to introduce ourselves and hear your organization’s challenges, pain points, and goals.

2 Discovery Workshop

The second phase of our process is discovery. This helps verify how our structure will benefit your organization. You also have an opportunity to learn more about the strategies and how data-driven performance marketing functions.

Our analysts use the discovery phase to gather empirical data and learn about your long-term mission for your business.

You may find yourself considering new ideas about your business. For instance, we posit, “Why did you create this business?” and “What are you hoping to achieve for yourself, your employees, and your community?”

We’ll also gain insights into the details and numbers. Discussing your competitors, sales cycles, KPIs, and current marketing efforts provides the necessary data to continue our assessment.

Finally, you will preview how our ThinkFirst™ strategy, research, analytics, and testing will guide your custom marketing strategy.

3 Marketing Assessment

The last step in our free analysis process is a marketing assessment. This is a formal report comparing your current digital marketing presence to that of your competition.

Your marketing assessment reveals areas of strength, weakness, opportunities, and threats within your business. This helps us understand the path forward and the likelihood of a successful partnership between your organization and Valve+Meter.

4 ThinkFirst™

Ready to be bold and uncomfortable?

Imagine a complete audit of your sales funnel and pipeline. ThinkFirst™ pursues every crack and leak within your lead generation process.

Our team applies everything we’ve learned about you and your business, analyzes the data across your marketplace, and pinpoints growth opportunities.

The resulting book and presentation provide a strategic marketing plan supporting your stated goals.

Your ThinkFirst™ program opens every valve, tightens leaks, and seals the cracks to increase the pressure in your sales pipeline.

Your ThinkFirst™ strategy prioritizes the techniques, channels, and platforms most likely to work in the least amount of time with the least risk.

Steps for deploying this plan are outlined for you by our experts in paid digital, SEO, content, web design, lead generation, creative, and data analysis. This robust manual defines the strategy’s success through performance indicators and transparent reporting.

5 Onboarding

When you onboard with Valve+Meter to execute your ThinkFirst™ strategy, we operate as an extension of your business. As such, we pair you with a dedicated account manager on our client success team.

As your partner in delivering results, your account manager engages our marketing operations in providing results promptly and effectively. You will review and approve all plans created by subject matter experts.

You will have customized data reporting throughout the onboarding process, with clear goals and timelines.

6 Test

Everything is a hypothesis. Collecting data confirms your strategic marketing plan is working. Our ability to measure and report results reveals new opportunities to optimize your return on marketing spend.

Throughout every campaign, Valve+Meter executes tests by isolating a singular variable and manipulating it alone to determine how that change impacts results.

Testing allows us to continuously refine your marketing efforts to ensure we use the most effective strategies to drive leads and revenue.

7 Repeat + Scale

After analyzing the data from your ongoing campaigns and tests, your leadership, dedicated account manager, and our strategists can maximize successful efforts.

When you know the source of high-quality leads and the value of each marketing channel, you can repeat and scale the winning strategy to maximize results.

You gain control of the valves within your business. Manage the appropriate rate of new business for the capacity of your operation by turning the pressure up or reducing marketing efforts during times of abundance.

Valve+Meter’s strategy puts you in control of your marketing like no other structure. This proper lead management strategy ensures you’ll never waste another marketing dollar again.

Valve+Meter

Why We ThinkFirst™

When your marketing strategy completely aligns with the vision for your business, your potential growth is limitless.

Valve+Meter designs your ThinkFirst™ as a customer-acquisition strategy. Our multi-disciplinary approach leverages your financials to determine customer acquisition costs and growth targets. From there, our marketing experts build the infrastructure and testing strategies to achieve those growth targets.

We built ThinkFirst™ because your business faces unique challenges. Marketing should transcend these pain points and target your complete vision for growth.

 

Let’s Talk

Open Valves, Meter!

Math Before Marketing™ is a core tenet of Valve+Meter. We learn, plan, research, and think before taking any action with your marketing strategy and budget. Ready to learn more?

Schedule an Introductory Call
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