Content Marketing Services
Connect with New Audiences Through Dynamic Storytelling
Does your content marketing showcase your brand?
Stop struggling with ordinary content that looks like that of all your rivals.
Valve+Meter gives voice to your business with dynamic and original content marketing campaigns.
Unique Strategies to Expand Your Brand
What is your roadmap for success?
Like the vast majority of businesses, you have a website, social media, email, and other forms of content to market and support your business. Only 40% of all businesses have a documented content strategy.
Valve+Meter provides exhaustive content marketing services that generate exceptional content and ensure your story is distributed across the most effective channels.
From your website and social media to video and content syndication, Valve+Meter earns greater visibility and the maximum impact of your content.
Our services and proven process help you earn an average of three times greater inbound leads and reduce your expenses by 62% compared to conventional paid advertising.
With a full range of tactics and services, your methodically designed content marketing campaigns will flourish with Valve+Meter.
What if your marketing company understood your business?
Our content marketing includes writers and content creators focused on your campaigns.
Ensure your story is visible to the world.
With 8.5 billion Google searches a day, ranking well in search results is a must and our SEO team understands the keys to making that happen.
Our writers and SEO specialists create original content in structures that win search results.
Pillar-based marketing drives traffic to your most impactful and dynamic content.
Clear and concise messages guide visitors through the buyer’s journey.
Funnel-based content speaks to your prospective targets at every stage.
Target specific audiences where they live and build enthusiasm.
Demand generation inspires epiphany moments and prompts curiosity about your brand.
A strong content strategy is well-planned for your current targets and new audiences.
Clusters increase your visibility, relevance, and authority across the internet.
Search engines and people love original, high-quality content.
Evergreen content builds strength over time with an average of 7% growth YoY.
Over 90% of all marketers use blogs to improve website performance.
Valve+Meter strategists utilize people-focused blogs to win better results for your site and increase conversion rates.
B2C and B2B content strategies can reach well beyond your website.
Our content for social media attracts audiences and builds brand loyalty.
When you have something great to share, our teams build outbound plans.
Content marketing distribution through email and newsletters drives traffic and grows your website’s performance.
For complex sales cycles, long-form content demonstrates powerful thought leadership.
Our experts create essays, technical product guides, catalogs, explainer videos, and more tactics for you.
In-depth articles and guides about specific subjects, issues, and launching new products or services present a unique opportunity for your business to build authority within your target marketplace.
Social proof continues to be one of the most trusted methods of marketing.
A well-written case study provides real-world examples of how your products or services benefit consumers.
Users are more engaged with video and original images than ever.
Target image and video search, social media, YouTube, and other platforms with dynamic and original visual content.
For complex sales processes, educational guides, and information distribution, webinars are extremely effective.
Trust scripts, planning, promoting, production, and hosting to our experts.
Interactive and original content boosts user experience.
Infographics and other creative design elements are powerful resources across your website, social channels, and other platforms.
Podcasts are one of the most widely consumed forms of media.
For B2B demand generation and brand growth, podcast series reach your market and make a lasting personal connection.
Compilations of industry expertise, case studies, information, and other vital resources can be compiled into eBooks.
This digital media can be distributed across many platforms and channels.
Keep your consumers excited and delighted with a complete publication strategy.
Our implements omni-channel marketing and creative tactics to entertain and engage your audiences.
Build a Content Marketing
Strategy with Valve+Meter
Pack your website with content that increases organic search results, engages your audiences, and improves conversion rates.
When you contact Valve+Meter, our experts will build a strategy to beat your rivals and reduce wasted marketing expenditures.
Lead Magnets
Attract More Leads and Increase Brand Enthusiasm with Content Marketing
A content marketing strategy creates high-quality content for your website. The most-successful content marketing strategies increase website conversion rates, improves the visibility of your domain in search engines, and retains your ideal target audience.
Valve+Meter researches your organization, designs a comprehensive content strategy, and creates content for various mediums. The primary goals of traditional content marketing are to increase brand awareness, loyalty, and ultimately drive new and recurring revenue.
Valve+Meter goes further than this limited content marketing definition. When data-driven models are applied across your various channels, your marketing efforts accelerate. Blog articles, pillar pages, social media, videos, podcasts, and other content become far more effective.
Your target audience is becoming more segmented across digital media. Data-driven marketing strategists distributing content across your channels attract leads to your site. Compelling content guides prospects from the awareness stage to decision.
Drive Leads
Propel Your Flywheel Onward
There are powerful resources and stories throughout your business. Valve+Meter harnesses the potential energy stored within your organization and transforms the voice and volume of your brand.
At the core of great content marketing services is your brand story. Valve+Meter moves beyond slogans and catchphrases. To truly engage your audience with meaningful content, there are a number of effective content marketing structures, tactics, and media.
Instead of selling packages of content marketing and hollow promises of one-size-fits-all marketing, we strive to truly understand your current situation and the goals of your company.
With your vision as our guide, our ThinkFirst™ strategists delve into data, research, and marketplace analysis to design a complete content strategy to exceed your goals and connect with your ideal audience. Math Before Marketing™ follows a proven process to build campaigns, measure results, and optimize your marketing.
At Valve+Meter, the goal of content marketing is to find the most-effective methods of reaching your audience and growing your influence within the marketplace. This new perspective on marketing helps our partners break free of wasted marketing expenses and gain true insights into their return on marketing spend (ROMs).
When you know the value of each marketing dollar, you transform the role of marketing within your business.
Content Audit
Examining the performance of existing content is valuable at the onset of research. Valve+Meter uses advanced technology and proprietary tools to evaluate your current situation.
A content audit includes assessing performance on search engines, web traffic analytics, and user experience, including conversion rates. Technical experts also review your site structure, technical SEO, off-page SEO, and site speed optimization.
Beyond your site, our experts research your industry, primary competitors, and other factors impacting your content marketing.
Audiences, search engines, and all platforms reward frequent content creation. Based on the data about your business, competitors, and best practices for the various channels, Valve+Meter provides a detailed report of our findings.
Content Marketing Strategy
Findings include a comprehensive recommendation for what tactics to deploy and the full scope of your content marketing campaign.
On-Page Optimization
For many businesses, thoroughly optimizing your existing content is a key first step. On-page optimization includes enhancing your website to align with your content goals and increasing the number of webpages for greater performance on search engines.
SEO specialists pinpoint keywords, structures, technical elements, and link-building to the most effective content on your site. High-quality content is evergreen for your users. Our SEO specialists apply best practices to earn long-lasting benefits for your search visibility.
Editorial Calendar
Many digital marketing companies publish primary pages, blogs, social media posts, and other content without a complete SEO review.
Valve+Meter’s Math Before Marketing™ process uses data to guide every action. Online content marketing must consider two key factors: your target audience and the algorithms that reward your content marketing efforts. Ignoring best SEO practices is akin to a drop of rain into the ocean.
A complete content marketing strategy signals algorithms about the quality of your latest blog post, video, or services.
Planning a complete editorial calendar reaps the greatest reward from your efforts. A blog campaign can be utilized to promote social media, email newsletters, and benefit other channels.
A written content marketing strategy also includes processes for tracking performance and measuring results.
Content Creation and Distribution
All content is executed by dedicated writers, creators, and designers.
You will have direct access to your high-quality content throughout the content creation process.
Technology is rapidly advancing and user-generated content is essential to ranking in search engines and staying engaged with your audience. Mass-produced and AI-generated content fails to capture your distinct voice or resonate with your audience.
Valve+Meter’s in-house content writers and producers use the latest technology to craft relevant content to stand out to your audience and outrank competitors in search engines.
Distributing Content
To increase brand awareness and accelerate online visibility, content marketing strategists at Valve+Meter distribute content across the ideal platforms for your plan.
Blogs, videos, social media marketing, and other distribution platforms aid inbound marketing efforts. Your content marketing campaign is designed to increase engagement that lasts far longer than paid ads.
Content marketing generates as much as three times the leads as paid advertising.
Tracking, Analysis, and Optimization
Math Before Marketing™ tracks content marketing to ensure the value of performance.
Our strategy greatly reduces the costs of your marketing by increasing the most successful content strategies and adapting less-successful efforts.
Consistent analysis and content optimization generate an average of 7% growth in leads YoY.
Content Analytics
Your content marketing services only begin when you hit publish. At Valve+Meter Performance Marketing, our marketing strategy doesn’t rely on bots and backlink farms to promote your website. Your great content will be rewarded by search engine algorithms and ongoing performance marketing strategy.
The lasting value of content marketing is the limitless potential to generate leads and increase revenue. While paid ad campaigns are finite, original content can be optimized to attract audiences for years.
Our analytic tools report on the performance of your digital marketing. As a specialist in content marketing, Valve+Meter uses a long-term strategy where a complete content marketing strategy builds a vast network to tell your brand story. Each blog post, pillar page, case study, infographic, and video strengthens the whole and increases the flow of traffic to your website.
Content Reporting
Your account manager provides clear reporting on the growth of your content marketing strategy.
Because data drives our decision-making, Valve+Meter is capable of identifying Google trends and adjusting your marketing content accordingly.
With clear insights into performance, you have greater control over your content marketing strategy.
Get Your Free Content Marketing Analysis
Our free assessment provides insights into your strengths and opportunities. Let’s start a conversation about how to power your content with a data-driven strategy.
SEO for Content Marketing
Effective Methods of Structuring Content Marketing
How does content marketing deliver lasting results?
Content marketing can take dozens of forms. Disorganized and poorly maintained content is a common reason website traffic and search engine rankings suffer.
Valve+Meter utilizes numerous different structures to achieve greater visibility for your content. This expertise is vital for both the user experience and search engine optimization.
A sound structure helps search engines understand your website and what pages are most important.
Five of the most effective structures used by Valve+Meter include:
Pillar-Based Marketing
One of the most advanced content marketing structures is pillar pages.
Pillar pages are the evolution of funnel-based, cluster content, hub-and-spoke, and evergreen marketing strategies. Pillar-based marketing strategy places your most prominent content at the top of the URL structure. All other content supports the pillar both in terms of the value of content and the hierarchy of the website.
In this content strategy, internal links signal the parent page is the pillar. Content creation including blogs, videos, seasonal content, influencer, user-generated, and other types of content work to improve the visibility of the pillar page.
In this structure, the sum of all content strengthens the pillar and your marketing efforts flow in a cohesive and deliberate direction. When properly designed and structured, content marketing drives growth in organic traffic across your website and social media channels.
The benefit to users is they more quickly land on the page that answers their questions, which also helps them through the buyer’s journey. In some cases, the pillar page is a long-form piece of content featuring the entire funnel from top to bottom. In other cases, you may want to drive traffic to a primary product or service page.
The ideal structure for content marketing varies on the goals of your business and your industry. When you consult with Valve+Meter, our experts recommend the ideal content marketing strategy and then plan what types of content marketing will benefit you.
Funnel-Based Content Marketing
This method involves creating content for different stages of the marketing funnel.
It is highly effective for high-demand products and many B2B websites.
This is the most traditional structure used by content marketing services because it guides users through a traditional buyer’s journey.
For example, top-of-the-funnel content would aim to attract new visitors and generate awareness. The next layer, middle-of-the-funnel content, focuses on educating and engaging prospects. The final wave of content marketing, bottom-of-the-funnel content, is directed toward converting leads into customers.
In this structure, language is key. Top-of-the-funnel content focuses on informational keywords that demonstrate a solution. Potential leads have a problem and are asking for a solution. To attract new leads, content marketing strategy needs to demonstrate value.
Middle-of-the-funnel content blends informative keywords with a transition toward transactional keywords. Transactional keywords can create a challenge at this stage, though. If leads are still gathering information, transactional keywords can transform engaging content into sales pitches.
Bottom-of-the-funnel content primarily uses transactional keywords to convert leads to buyers. Transactional keywords capture the attention of people who have made a decision, but need to follow the steps to buy your products or services.
Funnel-based content marketing primarily considers diction and syntax. This is very important in understanding the perception of the buyer’s journey.
Demand Generation
The sales funnel fits sales cycles where potential buyers have at least some understanding of the product or service they need.
For many complex B2B sales processes, emerging technology, start-up companies, and other businesses, the sales funnel must be adapted.
In demand generation, content marketers provide answers to queries with informative and educational content.
The initial conversation establishes the pain point within a target audience and demonstrates the value of products or services.
Where the sales funnel assumes all leads eventually fall to the bottom of the funnel, demand generation pushes buyers upward from a broad epiphany moment through awareness, consideration, and ultimately the decision.
Content marketing for demand generation includes extensive prospecting tactics, as well as lead nurturing materials.
Cluster Content Marketing
Creating a group of interrelated pieces of content, typically centered around a central topic or theme, is highly effective for both user experience and SEO.
These pieces of content can be in different formats including blogs, videos, white papers, and case studies. Linking to each creates a comprehensive resource for the audience.
For the long-term benefit of your domain, internal links and URL structure are incredibly important. Internal links, backlinks, and the hierarchy of your website structure signal algorithms about what content is most valuable on your website. Content marketing services use cluster content marketing to signal the preferred landing page.
For example, in a hub-and-spoke blog structure, a central page is placed at the hub. A series of smaller blogs link internally to the central page. When you have a page that needs greater visibility, new content marketing can improve performance and health. Without structure, similar pages may compete with one another on your website. Cannibalization of content is the primary reason blogs and other short-form content fail to reach audiences.
Valve+Meter can increase the effectiveness of your most important web pages by designing related content clusters and measuring performance.
Evergreen Content Marketing
This involves creating content that is always relevant and useful, regardless of the time of year or changes in trends. Evergreen content can attract traffic over the long-term and provide a steady stream of leads. There are three subsets of evergreen content including:
- Seasonal Content: This includes creating content that is tied to specific events or seasons, such as holidays or sporting events. This content can help to generate interest and engagement during those times but may have a shorter lifespan.
- Influencer Content Marketing: This method involves partnering with influencers in a particular industry or niche to create content that promotes a product or service. The influencer’s audience can help to amplify the reach of the content and generate interest in the brand. The value of the content and the reputation is directly related to the influencer, though.
- User-Generated Content Marketing: This involves including content that is generated by the audience or users of a product or service. User-generated content can help build brand loyalty and engagement, as well as attract new customers. There are similar risks associated with user-generated content as with influencer content.
With proper analysis and optimization, evergreen content can be optimized to provide sustained search visibility and immerse visitors into your branded content.
Content Marketing Tactics
Explore our Most-Effective Content Methods
While structure is vital, the form content takes must suit your specific audience and business.
When data guides your strategy, content marketing builds in scope and effectiveness. This means most successful strategies and structures benefit from a variation of tactics.
At Valve+Meter, our in-house team of content makers ensures your original and authentic content has the greatest impact.
Your audience is not limited to one form of media, so your content marketing must be adaptable, repeatable, and scalable.
Let’s share your stories across the most effective channels using the tactics that drive the best results.
Blogs
One of the most common content marketing mediums is the blog post or blog article. These articles are published on a company’s website and provide its audience with informative and engaging content. When blogs are structured properly, the impact on your search engine results can be extraordinary.
Blogs are used by businesses to announce news, entertain audiences, demonstrate brand lifestyle, showcase reviews, and offer platforms for guest blogging and influencers within the field. A key to a consistent content marketing strategy is operating an educational blog. This builds credibility with users, authority with search engines, and prominence across your market.
Unfortunately, within digital marketing, proven content strategies are often neglected. Some content marketing agencies produce extensive blog writing without using a data-driven editorial calendar and best SEO practices. For many businesses whose prior experience with blogs consists of short-form posts that have little impact on brand awareness, a comprehensive content marketing strategy can transform your perspective.
Blog Copywriting ServicesSocial Media
Short-form content published on social media platforms can help increase audience engagement and attract new users to your website. For decades, Facebook, LinkedIn, YouTube, Twitter, and Instagram have helped engage users with companies and promote brands.
TikTok, Reddit, Tumblr, Pinterest, and other emerging platforms are invaluable in reaching users where they already spend their time. Content marketing services cull blog posts and long-form content for rich snippets to share across social media.
Social MediaNewsletters
In many businesses, audiences engage with regularly sent email newsletters.
Specialists who create optimized content for email newsletters help the broader content marketing team deliver your brand messaging effectively and reach your audience.
Instead of separating email marketing and content creation into separate campaigns, Valve+Meter provides complete marketing services. Using highly effective content marketing within your newsletters increases effectiveness and reduces marketing costs.
Long-Form Content
The use of long-form content can empower primary pillar pages, thought leadership, technical guides, and even blogs.
Examples of this include ultimate guides that offer a deep dive into a specific topic. These types of blogs are sometimes referred to as skyscraper content.
Within complex and niche industries, long-form content can provide data and analysis on a particular topic, product, or service. Effectively demonstrating your expertise and vast knowledge builds credibility and authority for your business.
Content marketing also utilizes long-form articles as an anchor for relevant shorter blog posts. This helps keep your website organized to improve user experience. Long-form content also provides context for a series of videos, webinars, and even FAQs about your brand.
White Papers
Thought leadership within many industries is key to building credibility and gaining networking opportunities.
White papers are in-depth reports that provide detailed information on a particular topic or problem. Generally, white papers are highly organized and involve technical writing.
Creating a white paper can present a challenge for even the most skilled and knowledgeable experts. Valve+Meter works with your experts to organize information and generate a cohesive and well-structured product.
The content within white papers can be segmented and used across many channels. In B2B campaigns, findings from white papers can be used for social media posts, email outreach, and visual content like infographics.
Case Studies
In many B2B and B2C markets, the use of case studies is an effective form of digital content marketing.
Content writers explore how a company’s products or services helped solve a specific problem or challenge for a customer.
Social proof is a powerful way to tell your brand story. When potential customers see themselves reflected in other real-life users, the impact is far more significant than hypothetical propositions.
Case studies provide strong mutual benefits for your long-established partners.
Valve+Meter specializes in case studies that are utilized on digital platforms in written content and video format, as well as print materials.
Visual Content
Original photography and video content have rapidly increased in recent years.
As technology rapidly advances, the use of video across your site and all channels connects your ideas to wider audiences.
More than 75% of consumers admit to forming an opinion about a business based on their website. Unique and dynamic visual content distinguishes your digital marketing from that of rivals.
Webinars
Building dedicated channels for video content can be effective from simple lifestyle brands to businesses in the most complex industries.
Online presentations or events that provide educational, instructional, and even training content to audiences can be powerful.
Valve+Meter creates scripts for webinars, plans programs, and even hosts your webinar event.
Original content from webinars can also be incorporated and dispersed across multiple channels like social media and YouTube.
When the content is optimized for SEO, both the original webinars and new content pages can increase organic traffic.
Infographics
Infographics are visual representations of information or data designed to be easily understandable and shareable.
Content marketing services use infographics that are optimized for SEO. Within organic search, social media, and in many industries, infographics help disseminate complex ideas into dynamic and effective information.
Infographics are a rich resource for image searches and are more likely to earn backlinks from high-authority domains.
On average, users spend a total of 5.94 seconds looking at images and 5.59 seconds on written headlines. Infographics attract visitors with both and hold their attention far greater than simple words.
Podcasts
Audio content can be used to educate, entertain, and engage with a company’s target audience.
As branded content creation becomes more vital to helping businesses grow, an overall content strategy should be applied to all media including audio.
Podcasts surged in popularity in recent years and continue to be a powerful tool to engage with your audience in a profound way.
Valve+Meter scripts, produces, and distributes individual podcast mini-series and full programming.
eBooks
Like other long-form content, eBooks provide in-depth information on a specific topic.
For B2B content marketing, eBooks have long been used both in on-page viewable formats as well as downloadable formats.
When you use a content marketing company to create an eBook, there should be a comprehensive strategy to promote and distribute the content, including a dedicated social media and email strategy.
Valve+Meter provides ghostwriting services, as well as editorial production and distribution for eBooks.
Content Marketing for Engaged Audiences
There are a number of additional types of content marketing that pertain to existing clients, brand enthusiasts, and engaged audiences. It is key that content marketers are responsible with their audiences.
When working with a content marketing agency, all the communication across your website and various channels should be considered. From the hold messaging on your telecommunications system to the font choice on your print ads, content strategy informs how your business is perceived by new audiences and your existing base.
Some channels to consider for engaged audiences include:
- Email Marketing Campaigns: Targeted emails sent to a company’s subscribers to promote products or services, provide educational content, or drive conversions.
- Interactive Polls, Quizzes, and Assessments: Engaging and interactive content that helps audiences learn more about themselves or a particular topic. Feedback from your audience can give you insights into their preferences.
- Online Courses and Tutorials: Educational content that is delivered online and can be used to teach a specific skill or provide information on a particular topic.
- User-Generated Content (UGC): Content created by a company’s customers or followers that can be used to promote a brand or product. This can exist outside of your control of content marketing and therefore must be monitored and understood.
- Virtual Events and Conferences: Online events that provide educational or networking opportunities to a company’s target audience.
- Microsites or Landing Pages: Targeted web pages designed to promote a particular product, service, or campaign. Often these are used for paid ads or product launches. Content marketing services should also be consulted for these pages.
- Live Streaming: Real-time video content that can be used to promote a company’s brand or showcase its products or services.
- Chatbots and Messaging Apps: Automated messaging tools that can be used to provide customer support or answer frequently asked questions.
- Digital Signage or Displays: Digital displays are used in physical locations such as retail stores or trade shows to promote a brand or product.
- Influencer Marketing Campaigns: Campaigns that leverage the reach of social media influencers to promote a brand or product to their followers. This content marketing is often tied to paid endorsements, so your content marketing should provide clear parameters and scripts for an influencer campaign.
Find Your Data-Driven Content Marketing Strategy
Whether you are building a new website, planning your next product campaign, or are simply tired of outdated marketing, Valve+Meter is eager to help.
By embracing Math Before Marketing, you will gain clear insights into what content is most effective for your business and exploit multiple channels to find your audience.