Traditional Media Has Its Place. (Still.)
Every type of marketing has its place under the right set of circumstances, and traditional advertising in the form of TV, radio, print and outdoor advertising is no exception. TV and radio are great ways to build brand awareness. Print advertising in all of its many forms, from direct mail to classifieds, can be an effective customer acquisition strategy. Outdoor advertising is great for targeted messaging that gets a lot of eyeballs on it. The critical decision is knowing when and where to deploy each tactic.
Finding an experienced partner like Valve+Meter can be your key to finding success and avoiding costly mistakes. Whether the answer is television, radio, print or outdoors for the next campaign, the key is understanding the purpose of the tactic. Are you looking for awareness or are you trying to acquire a new customer? Is it a complimentary tactic (hint: it should be) or a primary tactic? Know what you want it to do before you do anything… and test, test, test.
Feeling overwhelmed at navigating a traditional advertising buy? We’ve got you covered. Our team of experienced strategists and media buyers can help create an integrated strategy that deploys the right tactics at the right time to the right targets.