Unlock Your Sales Team’s Full Potential
No matter the current size of your organization, almost every company can benefit from increased sales numbers, especially during the uncertain times we live in. If your sales team is having trouble turning leads into customers, you could benefit from sales enablement services from Valve+Meter.
What is Sales Enablement?
Sales enablement is a tool that’s used to make a sales or marketing team more effective by adding value to its interactions with leads and clients and ultimately closing more deals.
Sales enablement is based on the concept of providing your business’ sales representatives with the help they need to successfully engage with the buyer throughout the entire buying process. When you provide sales reps with the right tools, resources and materials that they need to convert leads, they’re going to get much better results – and so will your company. They’ll work more efficiently and ultimately bring in more leads and clients to your organization.
Some of the resources that can help your sales staff work more productively include:
- Customer relationship management (CRM) systems that store all details in one place, such as HubSpot or Salesforce
- Product guides
How We Accelerate the Sales Pipelines
Valve+Meter carefully reviews the sales strategies currently being used by your business and explores ways to improve the overall sales process. Whether the issue is with your content, approach, strategy or anything else, we’ll help to find and repair the issue.
The strategy will be tailored to your individual organization and will provide your company’s sales representatives with the knowledge and resources they need to be successful and convert more leads to customers.
Some of the keys to a successful sales enablement strategy include:
Educating and Training Your Sales Staff
Your company may have the best customer relationship management (CRM) and sales enablement tools available, but if your sales staff isn’t properly trained to use them, what’s the point? Host periodic sales training sessions to discuss new strategies and technologies so your sales team can effectively use them.
Providing Feedback and Properly Communicating
Sales and marketing teams are continuing to become more integrated and connected. In order to implement a winning sales enablement strategy, marketing and sales must communicate effectively through a variety of communication channels to ensure everyone is one the same page. Marketing can provide the sales team with the most up-to-date content to share with leads.
Giving Your Salespeople the Tools They Need
If your sales team is using outdated information, software or content, they won’t be nearly as effective or successful. Use systems that ensure they’re receiving the most recent information, such as data, numbers and content. Most sales content goes unused by reps simply because they can’t find it and don’t have the time to search. Organize content and data into one easy-to-find central location or library.
Storing Information in one Place
Speaking or organizing, typical teams of sales representatives spend several hours per week searching software tools for marketing content that they need to send to their prospects. Storing past communications, content activity and contact information in one place can save your sales team valuable time. When they connect with a lead again, they’ll save time and have all of the pertinent resources stored in one place.
Content, Technology, and Process Come Together
At Valve+Meter Performance Marketing, our marketers help to deliver solid leads to our clients, and then we help to turn those leads into customers. If your team is struggling to convert leads into customers during these unprecedented times, contact the marketers at Valve+Meter today. Our services create the sales opportunities your organization is looking for and hand it off to you closers. To get more information on sales enablement services, contact Valve+Meter today.
Free Marketing Analysis
Valve+Meter performs local SEO services for companies looking to market their products and services online to attract more customers from relevant local searches. Talk to our team today and see how our SEO services can start delivering for you today!