You may think your business has a great website, and you don’t need help driving qualified traffic to it. It might be filled with insights about your company and industry and includes information about your products and services that visitors are looking for. But if you’re not utilizing SEO copywriting as part of your overall SEO strategy for your site, your content will fizzle compared to your competition’s.
You may have heard the term SEO but aren’t fully aware of precisely what it means and how it can help your company grow and thrive. SEO – which stands for Search Engine Optimization – is the key to increasing organic traffic and expanding your company’s overall digital footprint. SEO is the process of making changes to your site’s content and design so it’s more attractive when search engines such as Google crawl the site and determine how content should rank on its search engine.
SEO copywriting uses a balance of keywords, formatting, and on-page search engine optimization to target the topics that potential customers are searching for. For your content to rank high on search engines, it must answer the user’s questions better than other comparable content.
At Valve+Meter, we have an experienced team of SEO copywriters who are great storytellers trained to incorporate SEO into all of their writing. They perform keyword research and dive deep into your company and industry to understand what topics are important and what potential clients are searching for.
What is SEO Copywriting?
Every day, people search for specific terms on Google that are relevant to their company’s products or services. If you’re not incorporating SEO copywriting into your content, they’re likely clicking on pages that rank higher than yours. Utilizing good SEO content gives your website pages a higher online ranking, makes more impressions on users, and gains more organic page visits from users that otherwise would not have known you could be of service to them.
Like traditional copywriting, SEO content is written clearly and concisely; most importantly, it answers the question the reader is looking for. One of the most significant differences between traditional copywriting and SEO copywriting is the addition of industry-specific keywords.
When you partner with Valve+Meter for SEO writing services, we ensure that you have the right amount of pertinent keywords in your website content, blog posts, landing pages, and social media posts without using too many, which Google can penalize you for. There’s a delicate balance, and you never want your content to sound like a machine wrote it. There are many benefits to incorporating search engine optimization into your company’s overall digital content strategy. An SEO copywriting service will help your company:
Rank higher in Google searches
As previously mentioned, the key to receiving traffic through organic search is to gain page-one organic search rankings because these websites earn 91.5% of Google traffic. Most people just don’t search past Google’s first page – and the numbers prove it. If your website’s on the second page of the Search Engine Results Page (SERP), you’ll only share 4.8% of the total traffic, along with all other websites on the page. On page 3, it shrinks even lower to 1.1%.
For potential clients, Valve+Meter performs an initial competitive keyword analysis using an SEO keyword tracking tool called Moz. We’ll then look at keyword ranking positions of common industry keywords for your company and three competitors to see where you’re ranking and where there’s room for improvement.
Drive more traffic to your site
When website content, including blogs, landing pages, and social media posts, rank higher in Google searches, the traffic to your company’s site increases dramatically. And best yet – because these online users are searching for specific phrases and relevant keywords related to your business – you’ll see an increase in qualified traffic, not just random visitors who accidentally stumbled upon your site.
Why Google Matters
Google continues to get smarter and frequently changes its algorithms for how it ranks relevant content. Valve+Meter stays current on Google’s latest algorithms to stay ahead of the curve.
Every SEO copywriter at Valve+Meter knows the secret formula – or sauce, so to speak – to get content to rank on Page 1. We’ll include all of the appropriate keywords and relevant information in your high-quality content, but we’ll also write it to educate, entertain or excite your website visitors – which is another layer of Google’s ranking formula.
Your company’s content might not be performing well online or appearing on Page 1 of Google because:
- It was never optimized to include the right keywords and keyword phrases.
- The content is outdated and likely doesn’t answer the question the reader is looking for.
- You don’t have enough content that would indicate you’re a leader in your specific industry.
Contact Valve+Meter for SEO Copywriting Services Today
When you hire Valve+Meter for SEO content writing services, we’ll fix any issues your content might have, improve its search ranking, and increase traffic. We’re a digital marketing agency that specializes in SEO content services.
We’ll do a complete audit of your company’s content to determine what it’s missing so that we can make the appropriate fixes. With our help, you’ll find your content on Page 1 in no time!
After just a few months of doing marketing with Valve+Meter, I can clearly see how our business will grow in the future!SCOTT DENARDIN, PRESIDENT, HITTLE LANDSCAPING
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Valve+Meter is a leading SEO Copywriting Agency that helps companies increase their online search visibility through compelling copy. Learn more by requesting a marketing analysis below.