SEOKeyword Research Services
When it comes to web copy – whether it’s blogs, landing pages, or social media posts – every word matters. Inserting just a few relevant keywords into your copy can mean the difference in showing up on Page 1 of Google or appearing on Page 2.
If you’re not sure whether that’s a big deal, consider that websites that appear on Page 1 earn 91.5% of the traffic. If your website’s on the second page, you get just 4.8% of the traffic and, with page 3, it shrinks even lower to 1.1%. So you can see that where content ranks has a huge effect on how many people see it.
Competitive SEO keyword research services is a key component in driving a company’s long-term digital content strategy. Properly completed competitive keyword research will discover additional opportunities to grow online. Pairing competitive SEO keyword research (acquire customers from your competition), overall industry keyword research (acquire new customers) and the developed persona’s (communication of keywords in content) creates a complete strategy.
Many ingredients make up a winning piece of content, including strong technical search engine optimization, creative design, and a well-optimized website. But without keyword research, your site won’t perform nearly as strong as its competitors. Adding keyword planning research to your content marketing is a winning formula that will put your site over the top and keep it on Page 1 of Google consistently.
At Valve-Meter, our team of SEO copywriters and digital marketers researches your company and your industry to find the right keywords to incorporate into your company’s digital marketing strategy.
Keyword Research Services
Valve+Meter will perform an initial competitive keyword analysis using an SEO keyword research tracking tool called Moz. We’ll look at keyword ranking positions of common industry keywords for you and three competitors. Rank position #1-10 would signify a page-one organic positioning on Google, #11-20 would signify a page-two organic positioning and so on.
After our initial keyword analysis is complete, we’ll make recommendations on how your site can perform better against your competitors. Here are some examples of what our digital marketing experts might uncover during their keyword research services:
- The company has a great opportunity to rank high in Google searches but is currently lacking page-one rankings because of a lack of relevant keywords and keyword phrases.
- We’ll see what local towns and cities your site is performing well in and where it’s not showing up at.
- A lack of hyperlocal pages with the purpose of winning those transactional keywords.
- Recommend location-specific transactional keyword focused pages.
- Many of the pages may lack sufficient internal linking, which is when one webpage has a link to another internal page. For example, on location pages, there’s mentions of a specific service your company offers, but there’s no link to the page for a user to learn more about that specific service. This also makes it more challenging for Google bots to crawl sites to ensure they have the right pages to fulfill a user’s search query.
Using Keywords in Your SEO Content
On-page SEO is the practice of optimizing individual pages on your website to rank higher and earn more relevant traffic in search engines. “On-page” refers to both the content and HTML source code of a page that can be optimized.
Some of the steps that may be included in your keyword services include:
- Optimizing existing transactional keyword-focused service pages to win for any service-related search queries
- Updating meta tags of your existing website to maximize its search potential
- Using keyword optimization tools to write search engine specific web copy for your transactional service pages in order for them to outrank your competitors
- Creating new service area specific pages to win hyperlocal search queries
- Creating service pages to win these search terms
- Recreating service pages to rid your site of duplicate content
- Restructuring the site navigation to include these new pages in the new website
- Performing an internal link audit
- Constantly monitoring any shift in ranking after optimization, determine if successful, or make necessary adjustments
A keyword long tail phrase, meanwhile, is generally two or more words that are used by visitors who are using search engines in a desire to find information based on that particular phrase. Our keyword long tail phrase services include:
- Performing a blog audit to look for redundant content and optimize any underperforming articles
- Performing an internal link audit to ensure all pages are easily crawlable by search bots
- After we have fully optimized any existing blogs, looking for competitive gaps in content, developing a calendar to write these posts and promoting them to gain backlinks to your site
You may have great content on your site, but it might not be appearing high in search engines simply because of a lack of SEO keywords and keyword phrases. Valve+Meter’s team of digital marketers will spot these issues quickly and have your content ranking higher in no time.
After just a few months of doing marketing with Valve+Meter, I can clearly see how our business will grow in the future!SCOTT DENARDIN, PRESIDENT, HITTLE LANDSCAPING
Free Marketing Analysis
Valve+Meter performing industry-leading SEO Keyword Research that helps companies increase their online search visibility. Learn more by requesting a marketing analysis below.