Joshua Cook

VICE PRESIDENT OF MARKETING SERVICES

QUESTION 01

What do you do at Valve+Meter?

The focus of my role is to ensure our clients and the individuals on our team are experiencing transformational growth. This includes strategy, testing ideas, budgeting, resource allocation and the professional development of our team.

QUESTION 02

Tell us about your background and experience

From branding to business strategy, I have led projects from initial planning to campaign execution. I bring experience in art direction, storytelling, marketing strategy, advertising, brand identity, website design and project management. I’ve served a range of industries, including home services, civic, tourism, non-profit, higher education, retail, e-commerce and professional services. I’m an alum of Anderson University and president emeritus of American Institute of Graphic Arts (AIGA) Indianapolis.

QUESTION 03

What is it about you that makes you uniquely positioned to excel in your role?

The first part of my career was spent immersed in branding and creative execution. The later part was strictly developing strategic marketing plans. This experience has allowed me to understand the language and motives of creatives and business executives. I understand hard metrics (data) and soft metrics (emotions), and I’m able to navigate the optimal time and place for each.

QUESTION 04

What are some of your interests and hobbies outside of work?

When I’m not at the office, I’m in dad mode, raising Thatcher and Bea, sneaking a glass of wine with my wife, Megan, or visiting family in Illinois and Ohio.

QUESTION 05

If you won the lottery tomorrow, what is the first thing you would spend money on?

A babysitter.