35 HVAC Digital Marketing Tips to Accelerate Your Business

Any HVAC business looking to compete in its local market must establish a digital presence. This requires an all-encompassing HVAC marketing strategy including SEO, local SEO, PPC, local PPC, social media, and more. Covering all these areas can help an HVAC business reach a wider audience and increase its visibility online.

The digital marketing experts at Valve+Meter Performance Marketing have compiled a list of 35 HVAC marketing strategies to help your company stand out in the crowded HVAC industry.

Search Engine Optimization (SEO) involves performing on-page and off-page optimization techniques to improve website visibility and rankings on search engine results pages (SERPs). Some helpful general HVAC SEO tips include:

1. Conduct keyword research to identify popular HVAC industry terms and use them throughout your website content. Search engine optimization often begins with identifying the keywords that align with the search intent of your preferred clients.
2. Optimize your website content with relevant meta tags, headers, and descriptions. All meta tags, descriptions, and H1s should include the keyword you’re targeting for that page. Titles and meta descriptions appear in search engine results.
3. Use internal linking to improve the structure of your website and help search engines better understand your content. Linking your related HVAC services is important to helping users and search crawlers understand all of the HVAC services you offer.
4. Make sure your HVAC website is mobile-friendly to improve user experience and search engine rankings. The majority of internet users are accessing websites on mobile devices, so a mobile-friendly website is essential for any HVAC business.
5. Create relevant and high-quality blog content surrounding keywords your customers are searching for. Make sure blogs are informative and provide your target audience with helpful content about your HVAC company. Digital marketing strategies do not need to be overly complex. Simply providing answers to common questions your average homeowner has about the topic of HVAC services can help generate leads.

While general SEO practices can help your website reach a wider audience, your HVAC company needs to get your website in front of a local audience that can convert and become customers. Local search engine optimization refers to focusing on HVAC marketing strategies within your service areas. Implement some of these local SEO tips to help your website find customers in your service areas:

6. Claim and optimize your Google Business Profile (formerly Google My Business) to improve local visibility and provide accurate information to potential customers. You don’t need to rely solely on your HVAC website. Many local search engine optimization (SEO) techniques capture the attention of third party profiles and directories like GBP.
7. Encourage customers to leave reviews on your Google Business Profile to improve social proof and search engine rankings. You should also encourage homeowners to leave reviews on social media platforms. Both Google and social media channels place a high emphasis on reviews so a profile with plenty of positive customer reviews can improve organic rankings.
8. Ensure your business information (name, address, phone number) is consistent across all online directories and listings. This will make it easier for your customers to find you, and most high-quality directories will even provide your website with a backlink. HVAC internet marketing can be highly competitive. If you don’t not manage your reputation, competitors will capture some of your leads.
9. Use local schema markup on your website to help search engines better understand your location and services. The easier that search engines can understand your website, the better your website will rank. This is a technical element of HVAC digital marketing strategies but more important than ever before to stand out in a crowded market.
10. Create content that targets your specific service areas. For instance, if you offer services in a certain geographic location, include that on your home page, service pages and other areas of your website. Your HVAC company does not need to win visitors from outside of your service area, so your HVAC digital marketing should keep it simple and say what you do and where you do it.
11. Utilize local social media tactics to target customers in your area, such as including location-based keywords in your posts and on your profile. Many local customers will find your business through social media. The more relevant your content marketing and the more online reviews you earn, the more likely you are to stand out.

For some business owners, these HVAC marketing ideas may seem too grand or require excessive time and effort you do not have. This is a common reason Valve+Meter Performance Marketing is in high demand. We are experts in helping your HVAC company accelerate growth and reduce strain on your sales and operations trying to do HVAC marketing on your own.

If you do not have a lead generating website or you do not have the time to execute all of these HVAC marketing ideas, then start with your Google Business Profile. Google Business Profiles are free to create and are valuable tools for local SEO. Taking advantage of Google Business Profiles can help you appear for local searches your customers are already making. Try implementing some of the following tips to capture more local traffic:

12. Regularly update your Google Business Profile with new photos, posts, and offers to keep your HVAC company fresh and engaging. The more active your profile is, the greater the chances of appearing in the Google Local Pack and Maps results, which can drive more local organic traffic to your website.
13. Use Google Business Profile insights to track customer interactions and optimize your profile for better performance. Protecting your online reputation is important to winning more HVAC clients. Potential clients will read positive customer feedback and negative reviews as well. A strong GBP helps introduce your business to more customers.
14. Respond promptly to online reviews and inquiries to improve customer satisfaction and engagement. This can show your audience that you truly care about your customers’ experiences and that you plan on making any improvements where necessary. Show gratitude for positive reviews and craft a tactful message to negative reviews.
15. Use Google Q&A to answer common customer questions and provide helpful information. If your marketing budget does not include building a customer website to attract customers, lean into GBP. Putting yourself in the shoes of your customers can help you get ahead and proactively answer any questions they may have about your HVAC business, services, or products.
16. Use Google Posts to promote special offers, events, or new services. This can increase the visibility of important news and updates surrounding your HVAC company. Business listings are free HVAC advertising so take advantage no matter what size your HVAC company is in the current moment.

While SEO is a long-term marketing strategy, PPC (pay-per-click) advertising provides nearly overnight results. PPC allows you to place ads at the top of SERPs to be seen for keywords and search terms that are relevant to your business. Use some of the following PPC tips to improve your paid search efforts:

17. Use Google Ads to target potential customers who are searching for your products and services. Creating a list of relevant keywords is a great first step to take to ensure you’re being seen for high-value keywords. Google’s local services ads are another key way to find new customers.
18. Create targeted ad groups and ad copy to improve the relevance and effectiveness of your ads. Doing so can lead to higher click-through rates, more leads, and ultimately, more sales. Internet marketing can become complex quickly but you should focus on the most effective campaigns and look to improve PPC ads that do not convert into customers.
19. Use ad extensions such as call and location extensions to make it easier for potential customers to contact you. Providing your audience with as much information about your business and services as possible can increase conversion and click-through rates.
20. Monitor and adjust your bids and budgets to optimize your PPC campaigns for maximum return on investment (ROI). Your larger competitors who use an HVAC marketing agency are consistently adjusting budgets, identifying weaknesses in the marketplace, and earning quality leads.
21. High-quality landing pages are key to a PPC campaign. As part of a comprehensive HVAC marketing strategy, utilize retargeting ads to reach potential customers who have previously interacted with your website or ads.

Paid HVAC marketing strategies are just like SEO. Using local PPC strategies is a great way to reach your target audience in your target areas. Google Local Services ads are a powerful form of local PPC advertising that are specifically designed to help local businesses appear for relevant keywords in their local area. Try implementing some of these local PPC tips to improve visibility and conversion rates:

22. Use local targeting options in Google Ads to target customers in specific geographic areas. This will ensure that only relevant and qualified customers with a chance to convert are shown your advertisements.
23. Utilize geofencing to target customers in specific locations, such as near a competitor’s business. Showing Google and your customers that you operate in the same area can increase your website’s visibility and potentially win new customers away from your competitors.
24. Use location-based ad copy to improve relevance and increase click-through rates (CTR). The more relevant your ad copy is to the needs of your target audience, the more likely they’ll be to click on your ad.
25. Utilize local landing pages to provide a more personalized experience for potential customers. If you use distinct landing pages for each city within your service area, you gain insight to improve your HVAC marketing strategy. Not only will this improve your ad’s quality score and increase the likelihood of conversion; customized landing pages provide a greater user experience.
26. Use call tracking to measure the success of your local PPC campaigns and optimize for better performance. HVAC marketing can become highly effective when data guides your strategy and decisions.

Your target audience is likely spending significant time on social media platforms, so it’s important to be present where they are. Using paid social media advertising is a great way to increase brand awareness. Just like Google and Bing Pay-Per-Click advertising, social media gets your brand in front of your audience immediately. Some helpful social media marketing tips include:

27. Use Facebook Ads to target potential customers based on demographics, interests, and behaviors. Facebook is still king when it comes to social media advertising, and it’s a powerful tool for HVAC businesses looking to reach new customers.
28. Use targeted ad copy and images to increase the relevance and effectiveness of your ads.
29. Use retargeting ads to reach potential customers who have previously interacted with your website or social media pages. Staying top-of-mind is important in any industry, and retargeting ads can help HVAC businesses reach potential customers who have previously expressed interest in their services.
30. Use video ads to showcase your services and provide more engaging content. This is a great way to show off your specific products and services.
31. Use Instagram Ads to target potential customers with visually appealing content.

32. Utilize email marketing to nurture leads and retain existing customers. Provide a newsletter and occasionally send out email-exclusive details to provide them with incentives to stay subscribed to your emails.
33. Use chatbots to improve customer service and provide quick responses to common inquiries. Customers demand information fast, and using chatbots can make sure their concerns are addressed almost immediately.
34. Use analytics tools to track your website and HVAC digital marketing campaign performance. You can use the data and information to further optimize your website and achieve better results.
35. Utilize A/B testing to test different website layouts, ad copy, and other elements to improve performance and ROI. This is a valuable practice that can help you find out what marketing strategies, content, and language your target audience responds best to.

In today’s digital age, it’s crucial for any business to have a strong digital presence, and it’s no different for HVAC companies. Utilizing digital marketing strategies including SEO, PPC, social media marketing, and content marketing can help HVAC companies reach potential clients and customers where they spend the majority of their time – online. Implementing a comprehensive digital marketing strategy can help your HVAC company:

• Increase its visibility and reach: Digital marketing allows HVAC companies to reach potential customers across multiple channels, including search engines, social media, and email. This can increase the company’s visibility and helps it reach a wider audience.
• Build trust and credibility: Some local customers might be weary of working with a company they’ve never heard of or seen across the internet. By creating valuable content and engaging with customers on social media, HVAC companies can establish themselves as industry experts and build trust and credibility with potential customers.
• Generate qualified leads and sales: Digital marketing tactics like PPC advertising and local SEO can drive more traffic to the company’s website and generate leads and sales. This places relevant searchers in front of your company.

Traditional advertising methods, like print ads, billboards, and TV commercials, have been around for decades and can still be effective strategies for some local HVAC companies. However, more companies continue to turn to digital marketing in an effort to reach potential customers who are searching for their products and services online. Here are some key differences between digital marketing and traditional advertising methods:

• Cost: Digital marketing is often more cost-effective than traditional advertising methods. For example, PPC advertising allows companies to set a strict budget and only pay when someone clicks on their ad. This ensures that you only pay when your target audience sees your ads. With traditional advertising, companies often pay a fixed cost regardless of the ad’s performance.
• Targeting: Digital marketing allows for more targeted advertising than traditional methods. For example, local SEO and Facebook Ads can be used to target potential customers in a specific geographic area. Traditional advertising methods may not have the same level of targeting capabilities.
• Measurability: Digital marketing tactics, like PPC advertising and email marketing, can provide detailed analytics and tracking, allowing companies to measure the effectiveness of their campaigns and adjust as needed. This allows you to tweak campaigns as needed. With traditional advertising methods, it is much more difficult to measure the success of an ad campaign.

When sticking to an HVAC marketing budget, it’s important to find the strategies that work best for your company. Online marketing is a great way to reach your customers at more affordable rates than traditional marketing typically provides.

Marketing your HVAC business online is a time-consuming process but one that can be incredibly fruitful when done well. At Valve+Meter Performance Marketing, our SEO, PPC, social media, and email marketing professionals have documented experience in helping HVAC companies achieve transformational growth. We believe data-driven marketing can lead to repeatable, scalable, and profitable results.

Get in touch with our team today to learn more about our strategies and to see how we can help your HVAC company.