A Guide To City Pages For Plumbing SEO

Written by Matthew Ludden / October 26, 2023 / 7 Minute Read
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Plumbers must reach local customers. Learn how city pages for plumbing websites enhance your organic search results.



Local search engine optimization (SEO) for plumbers focuses on increasing the online visibility of your plumbing website in organic search results, ensuring you appear when people in your service area search for your services.

For business leaders within the plumbing industry, developing strong partnerships with your digital marketing agency is vital to success. At Valve+Meter, our team believes understanding the techniques that influence search visibility is vital to strengthening your marketing strategy.

In this complete guide to city pages for plumbing, our team offers insights into:

  • What are city pages?
  • Why city pages are important to website visibility
  • Core elements of city page strategy
  • How working with Valve+Meter provides sustainable marketing

Throughout this article, our team provides examples of organic search results for city pages. Ultimately, when it comes to local SEO and all plumbing marketing strategies, there is no replacement for expertise, versatility, and adaptation.

What Are City Pages for Plumbing?

When someone searches plumbing services, Google and other search engines prioritize displaying local plumbers. Search engines are designed to provide the most relevant local results when a search has local intent.

Google learns about the internet by crawling websites.

For local businesses to rank well in search engine results, your website must be structured around three key concepts: relevance, proximity, and prominence.

The service pages on your website target primary keywords to gain relevance. Services like ‘plumbing repair’ and ‘water heater installation’ teach search engines what services you offer. These pages also help potential customers discover your business and convert into leads.

Another common feature of plumbing websites are service area pages. These pages show the cities and neighborhoods around your business location that you serve. These pages demonstrate the proximity of your business to search engines.

City pages for plumbing are dedicated web pages that target specific cities or regions where your plumbing business operates.

City pages combine relevance and proximity.

Why Are City Pages Important For A Plumbing Website?

Within an overall marketing strategy for plumbers, local SEO services are exceptionally technical.

For most local contractors, the internet may seem like a digital form of the yellow pages. When someone looks for plumbing companies, your business listings should appear alongside other plumbing companies.

In reality, search engine results pages (SERPS) are more like a game of musical chairs. Every plumber wants to rank number one in Google Maps and organic search results.

To gain visibility in Google, plumbing businesses need to create digital marketing strategies that connect specific plumbing services to user location.

Defining City Pages for Plumbing

City pages allows you to create pages for each area. These landing pages showcase your services with content tailored to these cities and locations.

Imagine you own a plumbing business in Chicago. You want to reach potential customers in different neighborhoods like Lincoln Park or Wicker Park.

Importance in Local SEO

City pages play a vital role in local SEO for plumbing businesses.

Many customers search for plumbing services with terms like ‘plumbing near me’ or ‘plumber in {CITY NAME}.’ Google shows local plumbers including paid ads, Google Business Profiles in the map pack, and plumbing websites in organic results.

City pages consistently rank in these organic results.

Organic Search Results for plumbing in lincoln park

Targeting Specific Service Areas

In the example above, organic search results include directory listings like Yelp, Home Advisor, and Lincoln Chamber.

All other native results for ‘Plumbing in Lincoln Park’ are city pages except for Lincoln Park Plumbing whose home page functions as a city page.

With city pages, you can target specific service areas within a city even if your business location does not lie within that area.

Improving Visibility For Target Services

City pages improve your visibility in local searches for broad terms. The content across these web pages is optimized for “plumbing services in [city].”

In highly competitive markets like Chicago, targeting key services for city pages having optimized city pages increases the chances of your business appearing in the search results, attracting more customers.

In the search results below, the plumbing company that ranked fourth for ‘Plumbing in Lincoln Park’ ranks first with a dedicated page for ‘Water Heater Installation In Lincoln Park.’

Organic Search 'Water Heater Replacement In Lincoln Park'

Clearly, There is evidence to support a city page local SEO strategy. In the next section, we’ll explore how you can create effective city pages for plumbing to maximize your local SEO efforts.

Core Elements of Valve+Meter's Local SEO Services

Building a comprehensive city page strategy includes core elements and a carefully planned process.

Local authority is earned through relevance, proximity, and prominence.

Valve+Meter begins every relationship by understanding the current situation of your business. Search engine optimization is a long term strategy and an ongoing process.

Situational analysis involves:

  • Identify terms and phrases potential customers use when searching for plumbing services in your target area.
  • Analyzing where you are positioned compared to other competitors with organic search.

There may be opportunities to succeed with location pages quickly. Other cities and neighborhoods where competition is high and established businesses dominate searches will require greater effort.

Let’s explore these two primary components:

Keyword Research and Strategy Building

Keyword research is the foundation of any successful Local SEO strategy, including city pages. Many digital marketing agencies make a list of cities and neighborhoods within your service area and create corresponding pages.

For plumbing companies to gain an edge, you need a marketing partner that thinks beyond basic concepts.

Selecting Relevant Keywords for City Pages

  1. Understand Your Audience: Local SEO specialists research the specific terms users search within your target area.
  2. Use Local Keywords: Primary city+services should be used in your page title and URL string, but there are additional phrases that help Google understand the geographic relevance of your content. These include neighborhood names and nearby landmarks.
  3. Long-Tail Keywords: Long-tail keywords are longer, more specific phrases that are easier to rank for and often indicate higher purchase intent. For some cities, your strategy needs to include supporting web pages and blog articles that incorporate long-tail keywords that reflect common customer queries related to plumbing services in your target area.

Competitor Analysis and Content Creation

Content alone does not earn organic search rankings.

Local SEO experts conduct competitive analysis of competitors who are currently ranking for city pages.

Identifying your strongholds, weaknesses, and opportunities builds a plan that is more likely to succeed and sets benchmarks of when to expect results.

By selecting the right keywords and researching a strategy for your city pages, you lay the groundwork for stronger online presence. In highly competitive searches, additional resources may be required such as: supporting service specific city pages, local schema markup, and local link building

Deploying a city page local SEO strategy for plumbers blends website architecture, design, content marketing, and SEO specialization.

The job of service pages is to attract, engage, and convert website visitors.

Working with our plumbing marketing agency, you gain access to a team of subject matter experts who understand every element of local SEO to execute a full city page SEO strategy.

Core Elements of an Optimized City Page

  • Service Offerings: List the plumbing services provided, such as emergency plumbing, leak detection, and water heater installation.
  • Service Area: Define the specific areas within the city or region where services are available.
  • Contact Details: Display contact information prominently for easy customer access.
  • Customer Reviews/Testimonials: Showcase positive feedback to build trust with potential customers.
  • FAQs: Answer common questions to address customer concerns.
  • Call-to-Action (CTA): Encourage visitors to act, like contacting the business or scheduling a service.

On-Page SEO Best Practices

  • Title Tag: Use descriptive title tags with relevant keywords and the city name, keeping them under 60 characters.
  • Meta Descriptions: Write concise meta descriptions that summarize the page content and include keywords, within 150-160 characters.
  • Headings: Organize content with headings (H1, H2, H3) and incorporate keywords naturally.
  • Keyword Placement: Integrate target keywords throughout the page content, headings, and meta tags without overdoing it.

Mobile Optimization

  • Responsive Design: Ensure city pages adapt to various screen sizes and devices for optimal viewing.
  • Page Speed: Enhance loading times by compressing images, minifying code, and using caching.
  • Clear CTA: Make CTA buttons easily clickable on mobile screens and keep them concise.
  • Mobile-Friendly Content: Use short paragraphs, bullet points, and clear headings for readability on mobile devices.
  • Optimized Images: Compress images and use lazy loading to improve mobile loading speed.

Each of these core elements must be in place to gain an advantage over competitors and strengthen your relevance and proximity.

To build prominence, your city page strategy needs to scale to match the efforts of other leading plumbing companies. This is the benefit of working with a trusted marketing agency and the innovative local SEO team at Valve+Meter.

The Impact Of City Pages for Plumbing Businesses

City pages play a significant role in improving local search rankings for plumbing businesses.

A well-designed strategy builds the overall health and authority of your website domain.

By including location-specific information and keywords, you can signal to search engines that your business is relevant to users in specific cities and neighborhoods and throughout your larger service area.

Additionally, your city pages reinforce your Google Business Profile and local directory listings with consistent NAP information.

Working with Valve+Meter Performance Marketing provides plumbing businesses with the expertise and support needed to execute a comprehensive digital marketing strategy.

Our team of specialists understands the intricacies of local SEO and is dedicated to helping you achieve a strong online presence.

Connect With Our Team

By partnering with us, you gain access to a wealth of knowledge and resources that can help you navigate the competitive landscape and establish your business as a prominent and trusted provider of plumbing services in your target areas.

Request Marketing Analysis

Frequently Asked Questions (FAQs)

City pages offer several benefits for plumbing businesses, including:

  1. Targeted Marketing: City pages allow you to target specific geographic areas where your potential customers are located, increasing the relevance of your marketing efforts.
  2. Improved Local SEO: By optimizing your city pages with location-specific keywords, you can improve your visibility in local search results, making it easier for local customers to find your business.
  3. Increased Visibility: City pages can help you expand your reach to new markets and attract customers from neighboring cities or areas within your service area.
  4. Enhanced Customer Experience: City pages provide valuable information to potential customers, such as your services, service area, and contact details, making it easier for them to connect with your business.

The number of city pages your plumbing business should have depends on your service area and target locations.

It’s recommended to create a separate city page for each location or service area you want to target to ensure you’re effectively reaching your local audience.

For many cities and highly competitive plumbing services, plumbing companies will need multiple service specific pages for each city.

Plumbing SEO consultants audit your website and other local businesses to determine the exact number of city pages to include on your website.

Yes, city pages can help improve local rankings in multiple cities by targeting specific locations with relevant keywords and content.

By creating dedicated city pages for each target location, you can increase your chances of appearing in local search results for those areas.

City pages should be updated regularly to ensure they remain relevant and up-to-date.

Setting KPIs and monitoring the performance of city pages will guide planning.

On-page optimization includes updating information such as service offerings, business hours, and contact details, and refreshing content to reflect any changes or developments in your business or industry.

Review performance of city pages quarterly to maintain their effectiveness in attracting and engaging potential customers.