How Do You Create Plumbing Marketing Strategies?
The best plumbing marketing ideas can include both traditional and digital marketing efforts. Valve+Meter Performance Marketing partners with businesses in the plumbing industry to build comprehensive approaches.
The best plumbing marketing ideas are measurable, repeatable, and scalable.
Let’s examine these core elements of performance marketing. The internet revolutionized people’s options for consuming information and entertainment. For the plumbing industry, internet marketing revolves around driving visitors to your business website or publishing your phone numbers prominently in ads.
The phone book that so many people used to find home service providers is a distant memory. And every day more customers are buying homes and businesses as digital natives. These potential customers don’t remember phone books and newspapers. Search engines, social media marketing, and other online platforms are where consumers go to find your plumbing company.
Although some plumbers may long for the days of print ads and radio jingles, creating a plumbing marketing plan must consider where your new customers spend time. From paid ads to SEO, your plumbing business must appear in Google and Bing search results. Likewise, you need to be present on social media platforms where Americans spend hours each day. We’ll also uncover other plumber marketing ideas to connect with your local community and drive revenue into your business.
Let’s not overlook that substance matters. The success of a plumbing marketing plan is not just reaching new customers but making a real connection. By embracing creative plumbing marketing ideas, you can transform your business from just another local service provider to a well-recognized brand in your community.
- Boost your visibility in organic search
- Buy your way to the top of Google search with PPC
- Engage your target audience on social media platforms
- Maximize your online reputation with a Google Business Profile
- Reach high-intent customers with Google Local Services Ads
- Implement reputation management
- Go beyond Google Search Results with email marketing
- Retain happy customers and grow your fan base
The Foundation Of The Best Plumbing Marketing Strategies
Where do you start in digital marketing?
If the internet is a maze then place your website at the center. Your marketing strategy starts by setting a simple goal: make it as easy as possible for potential customers to find this primary business page.
Every marketing activity opens up a new pathway in the maze for people to discover you. And ultimately, the best marketing resources knock down walls.
A comprehensive approach that encompasses everything from a user-friendly website and organic search optimization to targeted email campaigns and paid online advertising.
Before reading further ask yourself two questions:
- Can potential customers find my plumbing company online?
- When people arrive on my website is there any reason why they would leave?
Is Your Website Performance-First?
Remember that maze we considered earlier?
When someone lands on a website for the first time, it must feel intuitive and comfortable. If a website is complex, confusing, or doesn’t function properly, then you leave immediately. Up to 94% of people will leave a website due to poor design and performance.
At Valve+Meter, we design and develop performance-first websites. Your plumbing website is not a billboard or a business card. Websites must be intuitive to use, function on any device, and help users quickly discover what they need.
Before you spend a dollar on your marketing strategy, audit your website for performance:
- Plumbing Services: Each plumbing service you offer must have a dedicated page with clear SEO-friendly content. People don’t browse the internet for lists of all plumbing services.
- Menus: Navigational menus must include all services and primary pages. This includes the footer of your website.
- Mobile Design: Each year the share of searches from mobile devices versus desktops increases. When a water heater fails or a pipe leaks, people grab the nearest device. Designing for mobile and desktop is essential.
- Site Speed: Waiting for a website to load is a deal breaker for home services customers in need of help. If your site is slow, then your bounce rate will be high, and conversion rates drop.
- Call-To-Action: The job of your website is to generate leads for your sales teams. Can a visitor see your phone number and contact form at the top of every page?
- Conversion Rates: The longer your contact form, the lower the conversion rate. Asking 3 questions can improve conversion rates considerably.
Once your website passes this quick audit, you are ready to build a marketing strategy.
Ready to kick down some walls and turn the maze of the internet into a roadmap to your website?
Let’s get started with 8 plumber marketing ideas to pique your creativity:
Maximizing SEO for Your Plumbing Business Online
Visibility is key in the digital world, and for plumbing services, this starts with search engine optimization (SEO).
SEO strategies help your plumbing business rank higher in local search results, making it easier for potential customers to find you when they need your services. By optimizing your business website with relevant keywords, local information, and quality content, you enhance its chances of appearing in top search results.
Great content writing across your website service pages and engaging blogs are invaluable for powering search results and getting leads in your service area.
This increased visibility not only drives more traffic to your website but also establishes your business as a prominent player in the local plumbing industry. Effective SEO is a continuous process, requiring regular updates and optimizations to keep up with the evolving algorithms of Google and Bing.
Crafting Effective PPC Campaigns for Plumbing Services
Ranking in organic search takes time and hard work. If you cannot build your way to the first page of Google in a day, then why not buy it with Google Ads?
Creating successful Pay-Per-Click (PPC) campaigns for your plumbing services begins with intelligent keyword selection and compelling ad copywriting. The key is to identify and target keywords that potential customers are likely to use when seeking plumbing services, ensuring your ads appear at the right place and time.
The best plumber marketing ideas go another step, though. If you are going to pay for every click, then you need to make it count.
Landing pages packed with high-quality content tell people why you are the choice for new customers. Pay just as much attention to your landing pages as you do your website design.
A well-executed PPC campaign for a plumbing website, thus, becomes a powerful tool to attract high-intent customers, driving both website traffic and service inquiries for your plumbing business.
Leveraging Google Business Profile for Local Exposure
For plumbing companies seeking local market penetration, a well-optimized Google Business Profile is indispensable.
In the list of essential marketing strategies for home services and the plumbing industry, GBP tops the list. Formerly known as Google My Business, GBP puts your business on the map, quite literally, by enhancing your visibility in local search results and Google Maps.
A fully optimized Google Business Profile signals trust, credibility, and professionalism to potential customers in your service area.
It’s a platform where you can showcase essential local business information, including services offered, operating hours, and contact details, alongside customer reviews and photos. In essence, it is a miniature version of your website.
A comprehensive and engaging Google Business Profile acts as a bridge, connecting your plumbing business with the local community and driving foot traffic.
Integrating Google Local Service Ads
Google Local Service Ads (LSA) offers a targeted advertising solution specifically designed for service-based businesses like plumbing.
For more than 70 types of businesses, LSA ads appear at the very top of search results, giving your business prominent exposure to people searching for plumbing services in your area.
These are similar to PPC with key distinctions. Only approved plumbers can advertise on LSA. Users see a clear demarcation highlighting that your plumbing business has been verified and screened by Google.
Along with customer reviews, Google Local Service Ads not only increase your visibility in local services ads but also enhance the trust and credibility of your plumbing business among local customers.
Harnessing the Power of Word of Mouth in Plumbing
In the plumbing industry, word of mouth continues to be an immensely powerful marketing tool. When you provide exceptional customer service, people are willing to reward you.
To harness this, it’s crucial to provide exceptional service that leaves customers not just satisfied but impressed enough to recommend your business to others.
Strategies include asking for Google reviews in follow-up and showcasing customer testimonials on your website. Encouraging happy customers to share their experiences online, especially on local directories and review platforms, can transform their satisfaction into a powerful marketing force for your plumbing business.
The Role of Email Marketing in Reaching New Customers
Email marketing moves beyond Google and social media. Like direct mail marketing, email is a cost-effective and personal way to reach existing customers in the plumbing industry.
By sending tailored, informative content directly to a subscriber’s inbox, you can keep your business top-of-mind, build trust, and nurture relationships over time.
Special offers, service reminders, and helpful plumbing tips can incentivize new customers to try your services while keeping you connected with your existing clientele. This direct line of communication not only enhances customer engagement but also drives repeat business and referrals, solidifying the role of email marketing as a cornerstone in your overall marketing strategy.
Building Long-Term Relationships with Existing Customers
The best plumber marketing ideas are the oldest ones: focusing on relationships.
Continuously engaging with and valuing your current client base fosters loyalty, which is essential for repeat business and word-of-mouth referrals. In a world obsessed with digital information, prospective customers are still asking friends, co-workers, and family for recommendations.
Simple gestures like follow-up calls, personalized service, and exclusive offers for repeat customers can make them feel valued and more likely to choose your services again. Regular communication through email newsletters or social media updates keeps your business in their minds, reinforcing a lasting connection that benefits both your customers and your business longevity.
There’s nothing more meaningful for your plumbing business than friendly, high-quality, and consistent services.
Putting Marketing Ideas Into Action
Increasing the visibility of your plumbing business can feel like a complex maze. Combining your creativity with these top marketing ideas can make a significant impact on how people discover you.
From optimizing your online presence through SEO and PPC campaigns to engaging with your target audience on social media, putting marketing ideas into action can start small. Every effort opens up new possibilities to drive leads and grow your plumbing business.
Remember, focus on sharing who you are and why your local customers should choose your services.
Ready to explore these plumbing marketing ideas further?
Contact Valve+Meter today to discover how we can elevate your plumbing business. From free marketing assessments to building a complete digital marketing strategy, we’re here to help.
FAQs: Answering Your Plumbing Marketing Questions
Digital marketing strategies that tend to be most effective for plumbing businesses include search engine optimization (SEO) to enhance online visibility and capture local traffic, Pay-Per-Click (PPC) advertising to target specific customer segments, and social media marketing to engage with customers and build a community.
Focus on an authentic and honest message. Gimmicks and tricks can gain attention, but people prefer to do business with plumbers they trust.
Focus on reputation management including customer reviews, testimonials, and exceptional customer service. Personalizing your services and building a strong brand identity based on customer-focused services stand out from companies that put their logos, graphics, mascots, or technicians at the center of the advertising and website content.
The success of any plumbing marketing strategy can be measured through various metrics such as website traffic, lead generation, conversion rates, customer engagement on social media, and the ROI of advertising campaigns.
Unlike traditional marketing strategies, digital can be measured. When creating a formal marketing plan, defining the key performance indicators (KPIs) helps to analyze each marketing activity. Regularly measuring these metrics helps in refining your marketing strategies.
Yes, traditional marketing methods like direct mail, local print ads, and community involvement can still be very effective, especially for reaching local customers who may not be as active online.
Combining traditional and digital marketing strategies often yields the best results for local businesses. However, you should separate marketing activities that can be measured from those that cannot. For instance, PPC ads should be separated from print ad in a community event or publication.