What Is Remarketing?For plumbing companies, paid advertising strategies allow you to appear in Google search results, on social media, and across the Google display network.
Remarketing for plumbers helps you stay connected with people who have shown interest in your plumbing company and with existing customers.
In this article, Valve+Meter’s paid media analysts examine how effective remarketing and the right retargeting ads improve conversion rates and sales.
Key Takeaways
- Remarketing Power: Understand how remarketing and retargeting reconnect with past website visitors, increasing brand awareness and driving conversions for your plumbing business.
- Diverse Strategies: Explore the range of remarketing methods available, including search retargeting, display ads, dynamic ads, video, social media, and customer list remarketing.
- Valve+Meter Advantage: Learn how Valve+Meter uses data to create effective remarketing campaigns. We optimize your ads for maximum ROI and expertly guide you through the process.
What Is Remarketing?
Remarketing encompasses all marketing efforts to re-engage past customers or website visitors. This includes email marketing, social media campaigns, direct mail, and retargeting ads.
What Is The Difference Between Remarketing And Retargeting Ads For Plumbers?
Many marketers use these terms interchangeably, even when referring to specific cookie-based display ad retargeting. Platforms including Google and Meta refer to remarketing ads when technically describing features of retargeting.
- Remarketing: A broader term that includes all marketing activities to re-engage with your target audience.
- Retargeting: A very specific subset of remarketing. It focuses on tracking website visitors and showing them targeted ads on other websites they browse.
In everyday conversation, most marketers won’t both over this distinction.
The primary benefits of all remarketing is increased brand awareness and stronger conversions. Retargeting serves as a vital tool for a performance-focused marketing strategy. Tracked website visitors who are shown targeted ads across the web are reminded of your plumbing services and encouraged to return to your site.
Why Does Remarketing Matter For Plumbing Companies?
Remarketing is more than just a tool for reminding potential customers about your plumbing services; it’s a crucial element for staying top-of-mind in a competitive market. By targeting individuals who have already shown interest, remarketing keeps your brand in the forefront, making them more likely to choose you when they need a plumber.
Furthermore, remarketing isn’t just about attracting new customers; it plays a vital role in customer retention – a key challenge for any home service business. By re-engaging past customers with timely reminders, membership programs, or special offers, you encourage repeat business and foster long-term loyalty.
Why You Should Trust Valve+Meter
At Valve+Meter, our approach to remarketing for plumbers is rooted in data-driven insights and industry-leading statistics.
Google search and social media advertising have transformed how your target customers search and discover plumbing businesses online.
At Valve+Meter, we don’t just follow trends; we analyze patterns and behaviors to create strategies that truly resonate with your audience.
When you partner with Valve+Meter, our team of paid media analysts, graphic designers, and content creators build effective remarketing that showcase your brand and drive results.
Our expertise in the plumbing industry, combined with our commitment to measurable results, ensures that your remarketing efforts are not just shots in the dark but calculated moves towards greater success.
Types of Remarketing
Remarketing isn’t a one-size-fits-all approach; it encompasses various types, each with its unique advantages.
Choosing the right ad campaign depends on your local market including competitors and consumer behavior.
Let’s take a look at the leading types of remarketing for plumbers:
Search Retargeting Ads
Google Ads, specifically its pay-per-click (PPC) platform, helps your plumbing company gain visibility in search results.
But what if someone clicks on your ad and doesn’t immediately convert?
This is where PPC remarketing comes in. When a user visits your website or a specific landing page, these ads remind them of your plumbing services. Search remarketing keeps your brand top-of-mind, increasing the chances of them returning to your site and ultimately converting.
Display Retargeting Ads
While search ads target people actively looking for plumbing services, display retargeting ads reach a broader audience across various websites.
When someone clicks your search ads or a specific landing page, you can deliver retargeting ads across other sites.
These visual ads keep your plumbing company at the forefront of potential customers’ minds, even when they’re not actively searching for a plumber.
By subtly reminding them of your services, display retargeting ads increase brand recognition and the likelihood of them choosing you when they do need plumbing help.
Dynamic Retargeting Ads
Dynamic ads take retargeting to the next level. Instead of just reminding potential customers about your plumbing company in general, dynamic ads show them the exact services or products they viewed on your plumbing website.
This personalized approach can be incredibly effective.
By highlighting the specific items a user expressed interest in, dynamic ads create a powerful sense of relevance. This significantly increases the chances of them returning to your site or calling to complete a purchase.
Video Remarketing Ads
Google Ads’ reach extends beyond search and display – YouTube remarketing lets you target users who have interacted with your website, YouTube channel, or other videos with engaging video ads.
This approach offers several advantages. Like social media, potential customers spend plenty of time on YouTube. Video is an engaging way to showcase your plumbing services and connect with your audience.
Social Media Remarketing
Consumers spend hours each day on platforms like Facebook and Instagram, with many now preferring to search for products and services directly through social media.
Social media advertising, similar to PPC ads, lets you target relevant prospects in your service area. When someone interacts with your social media ads, you can then deliver retargeted ads tailored to their interests, encouraging them to revisit your site or contact you for services.
Social media is also an effective tool for staying connected with existing customers. Organic remarketing strategies include optimizing and managing your Facebook page and other social platforms with engaging, informative content that keeps your brand top-of-mind.
Customer List Remarketing
Rather than relying solely on website visitors, customer list remarketing connects with your existing contacts through direct mail and email marketing. This offers several advantages:
- Personalized Touch: Direct mail and email allow for highly tailored messaging to people familiar with your plumbing company.
- Beyond the Digital: While online marketing is crucial, direct mail adds a unique touchpoint.
Email remarketing is especially powerful for staying connected with your existing customer base. Sending personalized emails to users who have taken specific actions on your website, such as filling out a contact form or viewing a service page, keeps your services front and center in their inbox.
Each of these remarketing types offers a unique way to re-engage potential customers, keep your plumbing business top-of-mind, and ultimately drive more conversions and repeat business.
Valve+Meter Enhances Remarketing For Plumbers
Remarketing ads, social media, and email marketing offer tremendous potential for your plumbing business. Valve+Meter’s data-driven marketing strategies harness the power of remarketing to increase conversion rates and maximize the value of your ad spend.
We go beyond simply designing attention-grabbing ads. Our holistic approach ensures strong calls-to-action that drive results. We meticulously track key metrics to continuously optimize your remarketing efforts, guaranteeing maximum performance and ROI.
Partnering with us means tapping into our deep expertise in the complexities of remarketing. We’ll guide you through targeting strategies, platform nuances, and help you avoid common pitfalls. Our goal is to ensure your remarketing ads resonate with your audience, turning those website visitors into loyal customers.Are Your Getting The Best From Your Plumbing Ads?
Let Valve+Meter consult you on your marketing campaigns. Our collaborative approach to marketing allows you to focus on your plumbing services with clear reporting and results driven campaign building.