15 Features Of The Best Plumbing Websites With Examples

Written by Matthew Ludden / March 24, 2024 / 14 Minute Read
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Explore the 15 features that set the best plumbing websites apart, from professional design to easy navigation. Learn how a well-designed website can enhance your brand identity, attract more customers, and set you apart from competitors in the plumbing industry.


What Defines The Best Plumbing Websites?

Your plumbing company website represents your business to residential and commercial clients alike. The most effective web design can set your plumbing apart from others.

Ask yourself these questions:

  1. How can my website help me stand out from other plumbers near me?
  2. How can I get my website to show up when people search for plumbers?
  3. Is my website built to actually bring in more leads and customers for my plumbing business?

In this article, Valve+Meter Performance Marketing explores 15 key features every plumbing company’s website needs. Our plumbing website design and development team explains why each feature can make an impact in answering each of these questions. Packed with examples from some of the best plumbing websites from across the country, you can find inspiration and a plan to make your plumbing website stand out and maximize performance.

15 Key Features of the Best Plumbing Websites:

At its core, a successful plumbing website combines aesthetics with functionality, offering a seamless user experience while effectively showcasing the company’s services and expertise. It’s a platform that not only attracts potential customers but also converts them into loyal clients.

  • Professional Design
  • Mobile-Friendly
  • Fast Loading Speed
  • Clear Contact Information
  • Online Booking or Quote Requests
  • Services Offered
  • About Us Page
  • Social Proof
  • FAQ Section
  • Blog or Resources Section
  • Clear Call-to-Action (CTA)
  • SEO Optimization
  • Social Media Integration
  • Localized Content
  • Easy Navigation

Professional Plumbing Website Design: Reflecting Brand Identity

The significance of a clean, modern design in a plumbing website cannot be overstated. It’s the first thing visitors notice, and it sets the tone for their entire experience.

How does your website compare to all the plumbing companies in your service area?

A professional design reflects the brand’s identity, showcasing your values and brand personality. Your plumbing website content has the ability to make a connection with your target audience that is instantly memorable.

90% of the information transmitted to our brains is visual.

Website design is not just about looking good; it’s about creating an environment where visitors feel comfortable and confident in the plumbing services offered.

A well-designed site conveys reliability and expertise, essential qualities for any plumbing business. It tells potential customers that the company pays attention to detail and is committed to providing a positive experience, both online and offline.

In a competitive market, a standout design can be the deciding factor that turns a website visitor into a loyal customer.

Plumbing Website Design Example: Ravinia Plumbing

Professional Website Design Example: Ravinia Plumbing

Ravinia Plumbing, Sewer, Heating, & Electrical Services has a clean and modern design that showcases their brand logo clearly. Plumbing businesses often offer a range of services including residential plumbing and commercial plumbing services.

An expert plumbing website designer understands how to keep visitors’ attention on next steps with prominent calls to action.

Other key design features to build brand identity include:

  • Consistent use of brand colors, logo, and typography.
  • Detailed “About Us” page highlighting company story, values, and mission.
  • High-quality, professional imagery and videos.
  • Clear, concise messaging that communicates unique selling points.
  • Customer testimonials and reviews to build trust and credibility.
  • Easy-to-navigate menu that reflects brand’s priorities.
  • Blog or resource section showcasing expertise and industry knowledge.
  • Contact information and social media links for easy communication.

Mobile-Friendly: Catering to All Devices

When a plumbing emergency happens day or night, prospective customers grab the first thing at hand. It is literally a smartphone for residential and commercial customers.

The importance of a responsive plumbing website design cannot be overstated.

The best plumbing website design creates an optimal user experience for smartphones, tablets, and desktop devices.

A mobile-friendly website ensures you stay competitive against other plumbing companies. When visitors can find all your plumbing services, they are more likely to engage with your website and convert into plumbing leads.


Furthermore, mobile-friendly plumbing websites impact SEO significantly. Websites optimized for mobile devices rank higher in search engine results, making them more visible to potential customers.

Plumber websites must offer a smooth mobile experience that keeps users engaged, reducing bounce rates and increasing the likelihood of converting visitors into customers.

Plumbing Website Design Example: Bay Water Plumbing

Mobile-Friendly Plumbing Website: Bay Water Plumbing

Bay Water Plumbing incorporates a seamless experience across all devices. This plumbing website responds to the user’s device with a prominent phone number at the top of the page for website visitors ready to call now.

Additional features of responsive plumber websites include:

  • Fast loading times to reduce bounce rates.
  • Easy-to-use navigation for touchscreens.
  • Click-to-call buttons for immediate contact.
  • Simplified forms for easy submission on mobile devices.
  • Readable font sizes and clear text spacing.
  • Compressed images for quicker loading on mobile networks.
  • Accessible menus and dropdowns for seamless navigation.
  • Prioritized content for quick access to essential information.

Fast Loading Speed: Keeping Visitors Engaged

When people need emergency services, they won’t wait for a slow response.

Slow websites are likely the hold music of the digital age.

Slow-loading websites test the patience of users, who are likely to leave if a page takes too long to load. This not only affects user satisfaction but also harms the website’s search engine ranking, as speed is a key factor in SEO algorithms.

Web developers who understand performance first build the best plumbing websites. Your plumbing company can look great online without sacrificing website speed.

Compressing images, leveraging browser caching, and minimizing the use of heavy scripts and plugins can help your plumbing company website delight users and earn more plumbing leads.

Plumbing Website Design Example: Superior Plumbing

Fast Loading Speed Example: Superior Plumbing

Superior Plumbing earns an incredible 96/100 according to the Lighthouse Metrics. This plumber website eliminates features that slow the website without sacrificing quality design. The phone number is prominent, text matches branding, and the plumbing slogan is on clear display: “Plumbing Repairs + Honest Answers.”

Additional ways to improve the speed and performance of a plumbing website:

  • Compress and optimize images to reduce file sizes.
  • Minimize heavy graphics and animation use.
  • Enable browser caching to reduce load times for repeat visitors.
  • Minimize the use of plugins and external scripts.
  • Optimize CSS and JavaScript files by minifying and combining them.
  • Choose a reliable and fast web hosting service.
  • Implement lazy loading for images and videos.
  • Reduce the number of HTTP requests by consolidating resources.
  • Regularly monitor and test website speed.
  • Keep your website’s software and plugins up to date for optimal performance.

Clear Contact Information: Ensuring Accessibility

So your plumber website looks great and performs exceptionally across all devices. When a potential customer arrives, the best plumber websites are intuitive.

Modern plumbing websites can be packed with many service pages, videos, blogs, and even podcasts.

Don’t let marketing stand in the way of converting happy customers!

Performance focused plumbing website design put a clear call to action ahead of all other features. Your website’s job is to convert visitors to connect with your sales and support staff.

Visitors should be able to find phone numbers, email addresses, and physical locations without having to search extensively. This accessibility is crucial for customer convenience and can significantly impact the decision to choose your services over a competitor’s.

Best practices for displaying contact information include placing it prominently on the homepage, in the website’s header, and in a dedicated ‘Contact Us’ section.

Plumbing Website Design Example: Penguin Plumbing

Example Of A Great Website CTA: Penguin Air, Plumbing, Electrical

Penguin Air, Plumbing, Electrical offers one of the best plumber websites in terms of easy contact details. On the homepage of the business website, the phone and contact form leap off the page in branded colors.

Across every webpage the phone number and service schedule options are just a click away.

Contact details improve user experience and can help with search engine visibility. Here are the contact details that should be prominently displayed on a plumber website:

  • Phone number
  • Emergency service hotline (if offered)
  • Contact form on homepage and link in header
  • Business name, address, phone (NAP) in footer
  • Social media profiles (Facebook, Instagram, LinkedIn, etc.)
  • Business hours
  • Map or directions to the physical location (if applicable)
  • Links to review sites (e.g., Yelp, Google Reviews)

Online Booking or Quote Requests: Simplifying Customer Interaction

Incorporating online booking or quote requests into a plumbing website offers numerous benefits. It provides a convenient way for potential customers to schedule appointments or request pricing information without the need for phone calls or emails.

This streamlined process can lead to increased conversions and customer satisfaction and all the best plumbing websites utilize forms or plugins to provide plumbing leads a quick solution for plumbing services.

Plumbing Website Design Example: Hoffman Brothers

Example Of Online Booking: Hoffman Brothers

With an expansive range of services and locations in St. Louis and Nashville, Hoffman Brothers‘ website could become crowded and difficult to use.

Instead, they wisely offer potential customers a simple option to book online or request an estimate across the primary service pages.

The best plumbing websites feature:

  • Buttons for “Schedule an Appointment” or “Request a Quote” on the homepage and service pages.
  • User-friendly booking forms with simplified fields.
  • Real-time availability calendars to allow customers to select their preferred appointment slots.
  • Automated email or SMS confirmations and reminders to keep customers informed.
  • Integration with payment gateways for secure online payments or deposits, if applicable.
  • Option for customers to describe their plumbing issue in detail for a more accurate quote.
  • Estimated response time displayed on the booking page to set clear expectations for customers.
  • Mobile optimization to ensure the booking process is seamless on smartphones and tablets.

Services Offered: Informing Potential Customers

A detailed services page is vital for informing potential customers about what your plumbing business offers.

It should clearly outline the range of services provided, from routine maintenance to emergency repairs, and everything in between. This transparency helps visitors understand whether your company can meet their specific needs.

The best plumbing websites also design service pages for improved site navigation and SEO.

Plumbing Website Design Example: O'Neill Plumbing Company

Services Page Example: O’Neill Plumbing Company

O’Neill Plumbing Company incorporates a services page that is well-organized and easy to read. Visitors can choose between general plumbing services or navigate to underground utilities and construction services sub-pages.

Services pages can simplify websites with many services when thoughtfully designed, including:

  • Clear headings and descriptions for easy information access.
  • High-quality images and videos enhance service presentation.
  • Testimonials and case studies build trust and credibility.
  • Internal linking increases specific service pages’ visibility.
  • Professional design and SEO guide user and search navigation.
  • Organized services page improves site navigation efficiency.
  • Calls to action on the services page encourage engagement.
  • Comprehensive service information retains user attention, boosts rankings.

About Us Page: Building Trust and Connection

The About Us page plays a crucial role in establishing credibility for a plumbing business. It’s where you share your company’s story, values, and the team behind the services. This personal touch helps build trust and connect with potential customers on a deeper level.

Elements of a compelling About Us section include a brief history of the company, the qualifications and experience of the team, and the company’s mission and values. Including team photos and any awards or recognitions can further enhance credibility and relatability.

Plumbing Website Design Example: Applewood

Example Of Great Plumbing Website About Us: Applewood FixIt

Applewood Plumbing, Heating & Electric checks all the boxes with their About Us page. With a clear value proposition at the top of the page, this may be one of the best plumbing industry websites.

There is a clear story to be told on your about us page and Applewood FixIt nails everyone including:

  • Value proposition that states the ‘Why’ of your business.
  • Customer focused content across the page.
  • Brand showcase including images of your team, vehicles, and showroom.
  • Industry awards and community recognition.
  • Code of ethics and company values.
  • Membership programs, warranties, referral offers, and other branded offers.

Social Proof: Enhancing Credibility

Positive feedback from past customers can significantly enhance the trustworthiness of your plumbing business.

Testimonials and reviews serve as social proof, showing potential customers that others have had satisfactory experiences with your services.

Best practices for showcasing testimonials and reviews include placing them prominently on the website, ensuring they are genuine and up-to-date, and including the reviewer’s name and location for added authenticity.

You can also link to third-party review sites like Yelp or Google My Business for more comprehensive feedback.

Plumbing Website Design Example: Pink Plumber

Social Proof Example: Pink Plumber

Pink Plumber is an example of innovative design and a great example of simplified social proof. From their homepage, potential customers can find why this Atlanta area plumbing company can be trusted.

It is worth noting that creating a dedicated page within links to testimonials, directories, and reviews is highly recommended to improve user experience and gain even more reviews from your happy customer.

FAQ Section: Addressing Common Concerns

A well-structured FAQ section can provide immense benefits to both your plumbing business and website visitors.

It addresses common questions and concerns, saving time for both parties and providing valuable information upfront.

Tips for creating informative and helpful FAQs include grouping questions into relevant categories, using clear and concise language, and regularly updating the section based on new queries and feedback.

Providing answers that are informative and to the point can significantly enhance the user experience and establish your business as a helpful and knowledgeable authority in the plumbing industry.

Plumbing Website Design Example: Summers and Zim's

Example Of Plumber FAQ: Summers and Zim’s

Summers and Zim’s is one of the best plumbing websites when it comes to a thorough and effective FAQ section. With dozens of common questions and quick answers, they demonstrate expertise and customer focused attention.

An FAQ doesn’t need to be complex and can build over time. It is also a great way to begin building a strong blog and resources sections as we’ll explore next.

Blog or Resources Section: Establishing Authority

Content marketing, through a blog or resources section, plays a pivotal role in both SEO and authority building for a plumbing website.

By providing valuable and informative content, you can attract more visitors to your site and position your business as an expert in the field.

Ideas for valuable blog topics don’t only live on your website. You can utilize blog posts to inspire social media posts, email marketing campaigns, and even script videos for your plumbing company.

Plumbing Website Design Example: Dave Jones

Plumbing Blog Example: Dave Jones

Dave Jones uses a clean, modern plumbing design across their website. This extends to their blog that uses original images and a carousel to keep readers engaged with featured blogs.

Tips for a successful plumbing blog include:

  • Identify relevant and trending topics in the plumbing industry.
  • Write informative and engaging content that provides value to your readers.
  • Use keywords strategically to improve SEO and visibility.
  • Include high-quality images and videos to enhance your posts.
  • Update your blog regularly to keep content fresh and attract repeat visitors.
  • Promote your blog posts on social media and other channels to increase reach.
  • Engage your readers by responding to comments and encouraging discussion.
  • Collaborate with other industry professionals or guest bloggers to expand your audience.

Clear Call-to-Action (CTA): Guiding Visitor Actions

As we discussed early online booking, phone numbers, chatbots, and contact forms are key to the best plumbing websites converting leads.

Clear CTAs are crucial for guiding visitor actions on a plumbing website. This means they should stand out visually and convey a clear message on every page of your website.

Plumbing Website Design Example: Lee Company

CTA Example For Plumbing Website: Lee Company

Lee Company offers a vast range of services including home services and plumbing. For enterprise websites, a clear call to action can help website visitors cut through the confusion of complex navigation and connect with your sales team.

The blue Schedule Online button stands out and lets visitors request plumbing services quickly.

Here are some best practices for call-to-action (CTA) on a plumbing website:

  • Use clear and concise language that communicates the action you want users to take (e.g., “Schedule an Appointment,” “Get a Free Quote”).
  • Make CTAs visually stand out with contrasting colors or buttons.
  • Place CTAs strategically throughout the website, especially above the fold and near relevant content.
  • Personalize CTAs based on the user’s journey or the page content.
  • Keep forms simple and easy to fill to encourage conversions.
  • Test different CTA placements, wording, and designs to optimize performance.
  • Use action-oriented verbs to create a sense of urgency (e.g., “Call Now,” “Book Today”).
  • Provide multiple contact options (phone, email, contact form) to cater to different user preferences.

SEO Optimization: Improving Visibility

SEO optimization is essential for improving the visibility of a plumbing website in search engine results. This includes extensive content management, competitor analysis, and keyword research.

Beyond the visible sections of a website, the reason one plumbing company always seems to appear at the top of search results include technical SEO and off-page SEO strategies.

Incorporating SEO into a website is part of a comprehensive digital marketing strategy for plumbers to succeed in the modern era. SEO helps search engines understand what your website is about and improves the chances of your site appearing higher in search results.

Plumbing Website Design Example: Thomas and Galbraith

Example Of Plumbing SEO: Thomas & Galbraith

When someone searches for plumbing services in Cincinnati and surrounding communities, Thomas & Galbraith consistently rank in the top of organic search results.

Practices that the best plumbing websites use to improve search visibility include:
Optimized title tags and meta descriptions with relevant keywords.

  • High-quality, keyword-rich content that addresses user queries.
  • Mobile-friendly design for better ranking on mobile searches.
  • Fast loading speed to improve user experience and SEO.
  • Local SEO optimization with NAP (Name, Address, Phone) details.
  • Structured data markup for rich snippets in search results.
  • Secure website with HTTPS protocol for better ranking and security.
  • User-friendly navigation and URL structure for better indexing.
  • High-quality backlinks from reputable sources to build authority.
  • Regularly updated blog or resources section for fresh content.

Social Media Integration: Expanding Reach

Linking to social media profiles from a plumbing website offers numerous benefits.

It provides an additional platform for engaging with potential customers, showcasing your work, and sharing valuable content. Social media integration can also increase your brand’s visibility and drive more traffic to your website.

If your plumbing business is active on social media, your website design can connect happy customers to your accounts.

Plumbing Website Design Example: Fast Plumbing

Social Media Integration: Fast Plumbing

Fast Plumbing in Austin, Texas features social media links prominently in the upper left of their homepage. This business website offers customers a range of social media including Facebook, Twitter, and Linked.

They also link to YouTube and Google Business Profile to showcase videos and images of recent projects.

Consider how these social channels can improve your overall plumbing marketing strategy:

  • Increases brand visibility and online presence.
  • Builds trust by showcasing active engagement with customers.
  • Drives traffic from social platforms to your website.
  • Enhances SEO through social signals and backlinks.
  • Provides an additional channel for customer support and interaction.
  • Showcases your work and expertise through shared content.
  • Encourages word-of-mouth marketing as users share your content.
  • Allows targeted advertising and promotions on social platforms.

Localized Content: Connecting with Your Community

Localized content establishes you offer services and connect with your community.

Google and other search engines display local results when someone searches “plumber near me” or “plumbing services in Warsaw.”

By tailoring your content to specific geographic locations, you can make your website more relevant and appealing to potential customers in your service area.

The best plumbing websites make a connection with your target audience and also raise your prominence with search crawlers about your service area.

Plumbing Website Design Example: Flowtech

Local Plumber Services Example: Flow-Tech Plumbing and Heating

Flow-Tech Plumbing and Heating features 5 locations on their homepage. With plumbing services offered across a broad region, their plumbing website design includes a service areas section.

This helps both residential plumbing and commercial businesses searching for service discover Flow-Tech. Although their plumbing website content strengthens local SEO, the design stays focused on the website visitors.

Localized website design considerations include:

  • Dedicated pages for each service area or city you serve
  • Local testimonials or case studies showcasing your work in specific neighborhoods or towns
  • Tips for dealing with common plumbing issues specific to your area (e.g., hard water, seasonal changes)
  • Blog posts or articles about local community events or initiatives you’re involved in
  • Local landmarks or references in your website’s imagery or descriptions
  • A map showing your service areas or locations
  • Local awards, certifications, or recognition your business has received
  • Emergency plumbing services available in specific areas
  • Seasonal plumbing maintenance tips relevant to your region
  • Collaboration or partnerships with other local businesses or organizations
  • Mention of local schools, parks, or landmarks near your business location

Easy Navigation: Enhancing User Experience

Intuitive layout and organization play a crucial role in user satisfaction on a plumbing website. Visitors should be able to find the information they need quickly and easily, without getting frustrated or lost.

Best practices for website navigation include having a clear and concise menu, using descriptive labels for menu items, and organizing content logically.

Plumbing Website Design Example: Ingram Plumbing

Easy Navigation Example: Ingram Plumbing

Ingram Plumbing makes it easy for users to find the specific information and plumbing services with a clear navigation menu.

  • Clear and concise menu labels.
  • Sticky navigation menu for easy access.
  • Search bar for quick content finding.
  • Breadcrumb navigation for site hierarchy.
  • Dropdown menus for subcategories.
  • Footer links to important pages.
  • Logical and intuitive page layout.
  • Visible contact information.

How To Build The Best Plumbing Website

Creating a winning plumbing website involves more than just listing your services. It’s about crafting an online presence that reflects your brand identity, caters to your audience’s needs, and stands out in a competitive market.

At Valve+Meter, our team collaborates with businesses to design plumbing websites that represent your unique services.

By incorporating features such as a professional design, mobile-friendly layout, fast loading speed, clear contact information, and online booking options, you can enhance user experience and build trust with potential customers.

Additionally, showcasing your services, sharing customer testimonials, providing valuable resources, and optimizing for SEO will help establish your authority in the industry and improve your website’s visibility.

Great plumbing website designs start with your customers and the services you provide to your community.

From there, you need a team of experienced professionals in design, web development, content marketing, and search engine optimization to ensure your plumbing website is one of the best in the world.

Your website is an extension of your plumbing business. Just like your vehicles, support staff, and plumbers, it should represent the best your business has to offer.

Connect With Plumbing Design Experts

Interested in a new plumbing website or a redesign? Valve+Meter provides consultations and a free marketing assessment to understand how our team can make collaborate with your plumbing business.

Request Marketing Analysis

Frequently Asked Questions

Top plumbing websites share several key features. When assessing your current plumbing company website or consulting with professional designers, consider the following:

  1. Professional design that stands out from other plumbing companies
  2. Mobile-friendly layout that showcases all of your plumbing services
  3. Fast loading speeds across all devices
  4. Clear contact information
  5. Online booking or quote request options
  6. List of services offered in the navigation menu and footer
  7. About Us page
  8. Testimonials and reviews
  9. FAQ section
  10. Blog or resources section with localized content
  11. Local SEO optimization, including city pages and local service area content
  12. Social media integration
  13. Security features
  14. Easy navigation

To make your plumbing website more mobile-friendly, ensure it has a responsive design that adjusts to different screen sizes, optimize images and content for faster loading times on mobile devices, and ensure buttons and links are easy to tap on a touchscreen.

Professional plumbing website design firms can assist in choosing the best plumber website builder and themes for mobile. WordPress is a prominent CMS platform that can be customized to your plumbing company’s needs.

An online booking system can streamline the appointment scheduling process, making it more convenient for customers to book services at any time.

A variety of options, including phone numbers, chatbots, email forms, and online booking plugins, can reduce administrative workload, improve efficiency, and potentially increase the number of bookings by offering a user-friendly experience.

Plumbing websites are lead generation tools. Offering multiple forms of contact meets user preferences.

Search engine optimization (SEO) is a core element of effective plumber website design. While beautifully designed plumber websites are a great starting point, web crawlers need to understand what your website is about to rank it effectively.

Improving SEO focuses on increasing the relevance, credibility, and authority of your website. For a plumbing company, this means conducting local keyword research to identify relevant plumbing terms and optimizing your website’s content and meta tags with these keywords.

Advanced SEO involves creating high-quality and informative localized content, building backlinks from reputable sources, and regularly updating your content to keep it fresh and aligned with search engine updates.