Top 5 Strategies To Get More Plumbing Customers

Written by The Valve+Meter Team / January 14, 2022 / 9 Minute Read
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The key to capturing more plumbing customers starts with five core strategies: building a strong online presence, implementing proven marketing strategies, managing online directories, leveraging search engines, and focusing on customer retention programs. This article is a must-read for plumbers looking to simplify customer acquisition.


Expand Your Customer Base: Using Data To Grow Your Plumbing Business

Your plumbing business thrives when you have a steady stream of plumbing customers. While dozens of technology companies have emerged in recent years, the best way to win over new plumbing customers remains constant.

Great customer service and the ability to quickly and effectively fix any plumbing issue are key to every plumbing company’s success.

At Valve+Meter Performance Marketing, our team uses data to empower the plumbing industry with the best strategies to find new customers and earn more plumbing jobs.

While consumer habits have changed dramatically in terms of how they find and interact with your plumbing business, including Google, social media platforms, email, and other digital media, generating new leads and retaining an existing customer are simpler than ever before.

If you are confused, frustrated, or simply curious about how to grow your plumbing business and maximize your position in the market, then let our team introduce you to some core ideas that can quickly impact home services businesses.

In This Blog Article:

  • Introduction: Learn why a steady flow of plumbing customers is crucial for your business.
  • Building Your Online Presence: Discover how to create an informative website and optimize it for Google and Bing.
  • Online Directories and Listings: When a potential customer searches for plumbing, your name, address, and phone number should appear on all online directory listings.
  • Marketing Strategies: Explore effective tactics like targeting your market, referral programs, and local service ads.
  • Leveraging Search Engines: Find out how Google Business Profiles and quality leads can boost your visibility.
  • Customer Retention: Understand the importance of repeat business and follow-ups for long-term success.

Building Your Online Presence

Great customer service starts with reaching potential new plumbing leads where they spend time.

Nearly 82% of Americans between the ages of 18 and 64 use search engines. This means your new and past customers use the internet to discover your plumbing business.

This is no surprise as Google has become ubiquitous in everyday life. Building a strong online presence includes the following:

Create an Informative Plumbing Website

Your plumbing website is the online face of your business, akin to a billboard that can reach everyone in your service area. But it is more than just a visual representation of your plumbing business. Picture it as the main water valve of your business. When working properly plumbing leads flow into your business, but if closed your sales and operations dry up.

What does every plumbing website need?

Great customer service focuses on the needs of your customers. Your website must be user friendly which means packed with a few key features.

  • Lead Generation: If new customers cannot contact you for plumbing service, especially in a plumbing emergency, then your website is flawed. Home service businesses must be responsive with clear phone numbers, easy navigation, and simple forms.
  • Mobile-responsive: If your website is not mobile-friendly, then you are missing out on nearly half your potential new customers. Don’t expect to grow your plumbing business without a modern website. This doesn’t simply mean that your website is visible on a mobile device, it must be optimized and fully functional so new customers can contact you instead of your rivals.
  • Relevant Information: Fill your website with valuable information about each plumbing service you offer. Your navigational menus should be packed with directories to individual pages dedicated to your key services. You must also provide incentives for new customers and your existing base to trust your expertise and quality. This can include blogs, videos, and images of your best work.

Optimize for Search Engines

Once your website is built for lead generation, it must be discoverable in search. One of the best ways to earn more plumbing leads is to optimize your website for Google and Bing. Begin by focusing on on-page content and basic SEO:

  • Relevant Keywords: Think about what phrases homeowners use to find a plumber. There are thousands of phrases and your plumbing website should be packed with relevant keywords for every service page, blog, image, and video.
  • Meta Descriptions: The words that appear in search results help people understand what to expect. Craft compelling meta descriptions for your web pages so new customers choose your website from search engine results pages instead of a competitor.
  • Local SEO: Reach customers in your service area by including pages for the cities and neighborhoods you serve. While your website may not compete with large national brands, local SEO focuses exclusively on the areas you need to win new business.

Utilize Social Media

Support your website with social media. From an installation project to a plumbing emergency, people spend hours each day on social media. Think of social media as a bustling town square in the digital world – a place where you can connect directly with your audience. A strong social media presence can lift your website’s reputation.

Build a profile on the most popular social media platforms and make the most of your brand:

  • Engagement: Engage with your audience on social media by sharing valuable plumbing tips, showcasing your recent projects through photos and videos, and interacting with potential customers’ comments. It’s like having one-on-one conversations with your community.
  • Customer Reviews: Encourage satisfied customers to leave positive reviews on your social media profiles. Positive reviews act as social proof and can significantly influence decisions. Several quality reviews can be as powerful as a successful referral.

Your plumbing website, SEO efforts, and social media engagement act as a trio, creating a web of online presence that draws potential customers closer to your business. There is a wealth of data and analytics tools to build, monitor, and improve your website.

By following these steps, you’re setting the stage for attracting more plumbing customers and growing your business successfully. But we’re not done yet; let’s explore effective marketing strategies next.

Search Users 82%
Nearly 82% of Americans between the ages of 18 and 64 use search engines.
Referrals 51%
Research shows that half of consumers give as much or more credibility to personal referrals.

Marketing Strategies

To get more plumbing customers, you need effective marketing efforts that grab the attention of your target audience. Let’s dive into some impactful strategies that can help you reach your goal.

Target Your Market

Every marketplace is unique. You need to study why your plumbing business is unique and what your new customers love about you.

Study the information in your business. This data can identify your ideal customers and tailor your marketing efforts to reach them effectively.

By considering factors like demographics, location, and specific plumbing needs, you can build marketing intelligently.

Great marketing pinpoints an exact tactic and eliminates marketing activities that cannot be measured. By narrowing down your target market, you can direct your resources where they matter most, increasing your chances of attracting potential customers who are genuinely interested in your services.

Referral Program

Word of mouth is a powerful tool in the plumbing industry. As important as online reviews are, research shows that half of consumers give as much or more credibility to personal referrals. Implementing a customer referral program can amplify the reach of your plumbing business.

Encourage your existing satisfied customers to become your advocates by referring your plumbing services to their friends and family members. You could offer incentives or discounts to customers who successfully refer your business.


In the digital age, paid search and paid social ads can be your ace in the hole. They allow your plumbing business to appear prominently in search results when potential customers in your area are actively searching for plumbing services.

Google Local Services Ads have emerged as a way for your plumbing services to be visible to those who need them the most. Even when your website does not rank in organic search, Local Services Ads ensure your plumbing company is prominent in search results.

Negative Reviews 6/10
65% of people will not return to a business after a negative experience.
Google 82%
At least 82% of all online searches take place on Google.
Personalization 75%
75% of consumers expect personalization from businesses.

Online Directories and Listings

Imagine directories as the signposts that guide potential customers to your plumbing business. Your name, address, and phone number should be accurate and prominent across the internet.

Listing your plumbing business in these directories is essential for visibility. Here’s how to make the most of them:

Submit to Local Directories

Ensure your plumbing company is listed in local directories that are relevant to your service area. When someone in your locality searches for plumbing services, having your business listed in these directories increases the chances of them finding you. It’s like being in the Yellow Pages of the digital era.

Collect Customer Reviews

Positive customer reviews are golden nuggets for your business. Encourage satisfied customers to leave reviews on these directories. Google, Facebook, Instagram, and everywhere else your brand name appears needs to have as many stars as possible.

Positive reviews build trust and attract more customers. When potential clients see that others have had a great experience with your plumbing services, they’re more likely to choose you. Think of customer reviews as testimonials that vouch for your expertise.

Leveraging Search Engines

We already covered the power of Google and Bing. While SEO is vital for plumbers, the strategy is highly technical and hard to execute without professional help. PPC is incredible for delivering quick results and providing strong ROI.

To get plumbing customers, you must optimize your presence on each search engine.

Google Business Profile

Google unquestionably reigns as the search engine leader, accounting for a minimum of 82% of all search queries. Your Google Business Profile (GBP) is like your business card in the digital world.

Create and optimize your GBP to enhance your visibility in local search results. It provides essential information to potential customers, including your location, contact details, and customer reviews. A well-crafted GBP can significantly boost your online credibility and attract quality leads.

Regularly post information, respond to messages, and reviews, and even turn on booking features to reach new customers.

Quality Leads

When considering search results, focus on generating quality leads through Google and Bing. By optimizing your website, utilizing local SEO techniques, investing in PPC and LSA, and leveraging your Google Business Profile, you can attract potential customers in your area who are ready to purchase.

By implementing these marketing strategies and making the most of directories, Google, and Bing, you’ll be well on your way to attracting more plumbing customers and growing your business.

Customer Retention

The best new customers are the ones who already know and trust your plumbing business. Retaining existing customers is just as vital as attracting new ones in the plumbing business. Here are two key strategies for keeping your valued clients coming back:

Repeat Business

To encourage repeat business, provide exceptional service consistently. When customers have a positive experience with your plumbing services, they’re more likely to turn to you again for their future plumbing needs. 65% of people will not return to a business after a negative experience. After two experiences, that percentage skyrockets to 80%.

Follow Up

After completing a plumbing job, your relationship with the customer doesn’t end there; it’s just the beginning. Take the initiative to follow up with customers to ensure their satisfaction.

This simple gesture shows that you care about their plumbing needs and value their feedback. It can also lead to something magical – successful referrals. Satisfied customers are more likely to recommend your plumbing services to friends and family, opening the door to a steady stream of new plumbing customers.

Customer Benefits

Consider offering loyalty discounts or exclusive promotions to reward customers continued trust in your business.

Many businesses offer member programs, annual inspections, and other customer benefits, but do not promote these programs. 75% of modern consumers expect personalization from businesses. Recognize your customers and celebrate them on your website, social media, email campaigns, and other platforms.


Attracting and retaining plumbing customers is a multifaceted endeavor that requires a strategic approach. From establishing a robust online presence to implementing effective marketing strategies and optimizing your visibility on search, there are various methods to achieve success in the plumbing industry.

By providing exceptional customer service, collecting positive customer reviews, and focusing on customer retention, you can steadily grow your plumbing business. Remember, it’s an ongoing effort that requires adaptability and staying current with the latest marketing trends and SEO search engine optimization techniques. By following the strategies outlined in this guide, you’ll not only gain plumbing customers but also establish a strong foothold in the competitive plumbing industry.

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Interested in how Valve+Meter can help your plumbing business? We offer free marketing assessments to help you grow.

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Frequently Asked Questions (FAQs)

To get more plumbing customers, focus on building a strong online presence, implementing effective marketing strategies, and providing exceptional customer service. Encourage satisfied customers to leave positive reviews, and consider referral programs to attract new customers.

Finding clients for plumbing involves targeting your ideal market, optimizing your online presence, and utilizing local services ads. Networking and word-of-mouth referrals can also help you find new clients.

Market yourself as a plumber by showcasing your expertise on your website and social media, optimizing for local SEO, and participating in online directories and listings. Implement marketing strategies tailored to your target market.

To get more leads in plumbing, focus on SEO search engine optimization, quality leads from search results, and utilizing your Google Business Profile. Encourage satisfied customers to refer to your services and participate in local services ads for increased visibility.