Search engine optimization (SEO) is a collection of strategies that work to increase your site’s ranking in search engine results based on relevant terms and keywords. Without a doubt, SEO has become a crucial part of growing your online presence, keyword search optimization, and conversion rates.
In fact, according to SEO experts, organic search drives over half of all website traffic. It also plays a huge role in digital marketing, capturing more than 40% of online revenue.
Yet, figuring out where your site stands regarding search rankings and optimization can be tricky. So, how do you do that? By learning how to do a comprehensive enterprise SEO audit.
Whether you do your enterprise SEO audit by yourself or enlist the SEO audit services of an SEO agency like Valve+Meter, this post will walk you through the process and give you useful tips and tricks.
Let’s get started.
Enterprise SEO Audit: A Brief Overview
Let’s start with an enterprise SEO audit (sometimes known as a B2B SEO audit), how it differs from a basic or a technical SEO audit, and why it’s essential.
An enterprise audit is a thorough evaluation of the factors affecting the search rankings of a large website. The main difference between this type of audit and the standard audit is size.
On the other hand, a technical audit analyses the technical aspects of a company’s web pages with the help of various tools, such as search engine crawlers, to boost online visibility.
Enterprise websites typically consist of more than 1,000 pages. This means the auditing process is much more extensive and on a much larger scale.
Many things are happening behind the scenes that determine whether a business’s SEO strategy will turn out to be a success or whether it’ll flop. Many moving parts include backlinks, site speed, and target keywords.
If one doesn’t work according to plan, your site will likely miss vital optimization opportunities. Then, once your site falls through the cracks, organic traffic will slow down, conversion rates will drop, and your site will cease to hold any value.
Thus, by running this audit, you become aware of the site’s strengths and weaknesses. Once you know that, you can build compelling SEO campaigns that align more effectively with your business and marketing goals.
How to Do an Enterprise SEO Audit
SEO audits should be carried out routinely to ensure enterprise web pages run smoothly without any issues affecting their online visibility.
This means that you should constantly monitor your SEO rankings. You can do this with the help of an SEO agency that works alongside you to help you keep tabs on how your site is doing.
Yet, keep in mind that you’ll still need to conduct enterprise SEO audits on a larger scale with the help of a professional agency every six months.
Implementing this type of audit is usually done over 30–45 days, depending on the size of the website, and involves three main steps:
Step 1: Create an SEO Audit Checklist of the Factors that Need to Be Evaluated
All types of enterprise SEO audits aim to assess your site’s elements that positively and negatively affect your rankings. It also involves taking a close look at your SEO strategies.
Once you’ve conducted this comprehensive investigation, you’ll have compiled a thorough enterprise SEO audit checklist of which search engine optimization tactics are working as they should and which ones need improvement.
Remember that this list can include several factors that can help guarantee high-ranking well-optimized enterprise websites. While there are probably dozens more, below are ten examples of the most common factors each page on your site should include. Take a look:
- An appropriate number of strategically placed target keywords
- Short-tail keywords to bring qualified leads to your site
- SEO-friendly URLs
- Indexing by Google to ensure it shows up on search engine results pages
- Descriptive title tags for each page
- A unique meta description that briefly describes what each page is about
- Well-formatted headings
- High-quality external and internal links
- A mobile-friendly layout
- Fast site speed
Step 2: Assess Each SEO Factor
Once you’ve highlighted the trouble areas, it’s time to get them repaired. Go through the list, ticking off the items you can fix.
If you’re doing this check yourself, you can find a handful of user-friendly tools online that help you pinpoint technical issues, such as a subpar meta description or faulty internal links.
The good news is that many of these resources are free. However, it’s worth mentioning that you might need the pro version for larger websites to ensure that every inch of your web pages is thoroughly inspected.
Step 3: Create a Plan to Implement Improvements
Most SEO experts recommend that you take a holistic approach to optimization to boost your site’s performance, productivity, and efficiency. In other words, you shouldn’t focus on just one factor but on how they all work together to boost site optimization.
In the world of SEO optimization, high-quality sites have higher rankings, which is how search engines process how successful web pages are compared to others.
In short, higher rankings mean more people are visiting the site. More visitors means increased organic traffic, which translates into a higher conversion rate.
Since these ranking algorithms consider hundreds of factors, it’s best always to try and stay on their good side. The most effective way to do that is to boost as many as you can as often as you can.
This will guarantee that most factors are always in the most favorable, optimal condition possible. This ensures that your enterprise website has no hiccups and remains at the top of every search results page.
To Sum Up
Learning how to do an enterprise SEO audit means never missing out on a winning marketing strategy or being pushed aside by your competitors.
Make sure you schedule a routine audit every six months, preferably by a team of SEO experts. This will ensure that your SEO strategy is thriving and working to meet all your business goals, like delivering qualified leads, boosting traffic, and improving optimization.