How to Use Google Analytics to Improve Your Website

Written by Kyle Fellows / January 28, 2021 / 4 Minute Read
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Google Analytics is a vital tool for website optimization. This guide delves into its core features, from understanding key metrics to tracking campaigns effectively. With expert insights, learn how to harness the full potential of Google Analytics to enhance your website’s user experience and drive better results.


Creating and maintaining a website that actually draws traffic can be incredibly difficult and frustrating. Sometimes, pages that you’ve spent less time on editing and optimizing will end up ranking quite well, while a page that has taken days to perfect might be nowhere to be found on the Search Engine Results Pages (SERP). To help crack the code as to why some pages are performing and others aren’t on your website, take advantage of a free tool called Google Analytics.

Google Analytics is an incredibly powerful and helpful tool for any website. From providing data about how new visitors found your website, to showing the average amount of time that a visitor spends on your website, integrating Google Analytics into your marketing strategy is critical to finding consistent and scalable results.

The data provided by a Google Analytics account helps you find which areas of your website are performing well, and which areas might need improvement. You don’t need to guess anymore in regards to which areas are your website’s moneymakers, and which ones need a bit of a boost.

What Does Google Analytics Show?

Google Analytics provides data for nearly every factor that you could possibly think of. Want to know the bounce rate of your website? Or which keywords are ranking best on Google? All of that information and much more is available.

Many times, the data that you’re viewing can be broken down even further. You might be looking at how many viewers reached your website this month. However, you can dive deeper and find out how many of those viewers are returning viewers, what type of device they’re accessing your website from, and even which operating system they’re utilizing.

No matter the information that you’re looking for, Google Analytics likely has the answer.

How to Track Campaigns with Google Analytics

Tracking a campaign using Google Analytics is a great way to ensure that your webpages are performing and hitting the goals that you have for them. To get started, you must build tracking URLs for each page that you want to track. You can do this by accessing Google’s URL Builder tool. After you’ve created your tracking URLs, push the URL to your audiences through social media, email, landing pages, etc.

You’ll be able to access data about all visitors who have clicked on the tracking URL. To find and access this data:

  • Sign in to use Google Analytics
  • Navigate to the “Reports” section
  • Click on “Acquisition”
  • Click on “Campaigns”
  • Click on “All Campaigns”

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How to Optimize Your Website with a Google Analytics Account

Depending on the data that you’re looking at, you can set up Google Analytics to optimize your website in a variety of ways. If you’re looking at the bounce rate of your website, for example, and notice that most users only visit one page before leaving your site – leading to a high bounce rate – you might try to optimize your website by including more calls to action or suggesting alternate pages to view after they’re done with the first page.

Maybe you’re paying more attention to what pages are currently ranking well, and which ones are a bit behind. This information gives you a couple of different options. You could compare the pages that are performing well with the ones that aren’t, and find what might be causing that difference. Additionally, you could focus more effort on optimizing the performing pages to improve your conversion rate.

No matter what data you’re mainly looking at within Google Analytics, you’ll likely find that there are several avenues available to optimize your website and increase the overall traffic to your site and conversion rates.

Contact Valve+Meter for Google Analytics Services

Keeping up with Google Analytics can often feel difficult and time-consuming. Luckily, there are ways to avoid having to do it yourself. Contact the professional marketing team at Valve+Meter for help improving your website and Google Analytics. Our team will use the information provided by Google Analytics to improve your website’s traffic, retention rate, bounce rate, conversation rate, and more!