EXPERTISE

Traditional vs. Digital Marketing Trends and the Winner is….

In less than two years, Ad Age predicts that digital ad spending will overtake all U.S. television ad spending (even with the super bowl ads). Other statistics show that 60% of marketers in all industries report they are restructuring their marketing efforts as a result of digital marketing trends. Additional numbers estimate that 81% of shoppers conduct research online before making a purchase, 58% of U.S. adults are on Facebook, 23% use LinkedIn, 19% use Twitter and 52% use multiple social media platforms.

The case has been made that digital marketing trends should be taken into consideration when marketing your business (whatever that business may be). Interpreting these trends and applying them to your unique business goals and objectives, however, may not be as easy as it sounds. Working with a marketing partner like Valve+Meter, who has an in-depth range of knowledge of both traditional and digital marketing trends and specializes in assessing companies both large and small to develop an ROI-driven plan for success, can help you define the best path for your business.

Having outlined the latest in digital marketing trends begs the next obvious question: is traditional marketing a waste of time and money? The answer: no way! But, the perfect mix is determined by many unique factors including customer demographics, budget constraints, the strength of your brand, the size and behavior of your target market and more.

Traditional marketing efforts still have effectiveness in today’s marketing mix, such as:

  • Billboards
  • Print Ads
  • Direct Mail Campaigns
  • TV or Radio Ads
  • Flyers and Posters
  • Events and Trade Shows

At the end of the day, successful marketing has less to do with the channel itself and is more about providing the right message to the right audience at the right time…wherever that may be. In the digital world we live in; it’s not prudent to ignore digital marketing trends. It’s also less-than-wise to invest dollars in any marketing method that isn’t being measured for some kind of ROI. Smart marketers working in traditional as well as digital channels focus on understanding their customer and then segmenting, targeting and personalizing a message to match the customer’s needs.

Partner with the marketing experts at Valve+Meter to drill down on the right channels and create an ROI-driven marketing mix for your unique business today. Get started with a free consultation.

AUTHOR

Marcia Barnes
Marcia Barnes
CEO + Founder

Marcia has a rich history in leading and serving performance-based marketing organizations with nationwide impact. In addition to leading multiple marketing agencies, she has received notable recognition for her leadership as President and CEO at Indianapolis-based Defender Direct (now called DEFENDERS). Over the course of her 14-year tenure with the company, Defender Direct experienced exponential growth from $2MM in annual revenue to more than $400MM.