Solar Company Website Design

Performance-First Web Design For Solar Companies

Does it seem like the power is out on your website? Performance-first solar website design raises your visibility in search engines, increases conversion rates, and generates more revenue for your renewable energy company. Valve+Meter Performance Marketing is an industry leader in web design as the anchor of your marketing strategy.

Request A Meeting >

Web Design Services For Energy Companies

How Your Solar Website Design Transforms Digital Marketing?

Whether you are a solar installer, manufacturer, or serving another role in the solar energy industry, your solar company’s website is the key to an effective solar marketing strategy.

The internet has fundamentally reshaped how people discover products and services.

For a potential customer, your solar website is often the introduction to your business. So why do so many solar energy websites seem like little more than digital billboards?

On average, 175 websites are published every minute and many designers don’t understand how the solar industry works. A basic website that uses templates and one-size-fits-all solutions may be attractive but to generate leads, you need dynamic website design and development.

Valve+Meter Performance Marketing has partnered with more than 100 businesses and executed thousands of campaigns. When you consult with our strategists, you quickly discover how performance-first soar website design helps you stand out from competitors, attract website visitors, and convert more leads into new customers.

Data-Driven Web Design

How Consumers Respond To Solar Website Design

Renewable energy is a wildly popular topic and is viewed as the future by businesses and consumers. When your website design reflects modern elements and performance, website visitors are more likely to convert.

Brand Credibility 75%
Stanford Web Credibility Research reveals that a brand’s website design influences 75% of consumers’ opinions on its credibility.
First Impressions 0.05 secs
Visitors form an impression of a website within just 0.05 seconds. (Behaviour & Information Technology)
A solar circuit board with an orange and black design, perfect for modern web design.

Best Web Design For Solar Companies

7 Elements To More Effective Solar Website Design

From the initial concept to the launch and beyond, Valve+Meter’s approach to solar website design is based on collaboration.

Your company is unique and your solar website must be a reflection of you. Valve+Meter has assembled a team of website designers, developers, content creators, search engine optimization specialists, and other business professionals that help you quickly achieve your goals.

What Is Performance-First Web Design?

At Valve+Meter, we study data through our Math-Before-Marketing philosophy.

For your solar company to rank in search results, convert website traffic into customers, and ultimately, to grow in a competitive marketplace, you need experts in building go-to-market strategy.

Data is essential to separate bright and beautiful elements that are on trend from the images and content that customers actually respond to.

Math-Before-Marketing analyzes your current website, researches competitors and your current market position, and then recommends a custom strategy to help you achieve your goals.

Performance-first website design functions as the anchor of online identity. Valve+Meter helps you showcase your solar energy products and services and ensures every landing page is optimized to convert visitors into leads for your sales team.

Poor Performance 42%
Poor website functionality drives 42% of users away, highlighting the importance of creating user-friendly and accessible websites.
Mobile-Friendly 24%
Despite more than half of all website traffic coming from mobile devices, nearly 24% of websites do not offer a mobile-friendly, responsive design. (Canonicalized)

Web Design Agency For Solar Companies

Discover Our Complete Design and Marketing Services

From installing solar panels to manufacturing the energy of tomorrow, solar companies are leading the way to a cleaner future. Valve+Meter helps your business stay on the cutting-edge with smarter design and comprehensive go-to-market solutions.

Website Redesign

Revitalize your solar company’s online presence with a fresh, modern website redesign that captivates visitors and drives engagement.

WordPress Design

Custom WordPress design services tailored to solar companies, ensuring a mobile-friendly, responsive, scalable, and custom website to power your business.

Website Development

Develop robust, high-performance websites for solar companies that offer superior user experience and exceptional site speed for all users.

Graphic Design

Create visually stunning graphic design elements that embody your solar company’s brand identity and engage your website visitors.


Craft compelling, SEO-optimized copy that resonates with your target audience and boosts your solar website’s search rankings.

Paid Marketing

Leverage targeted paid marketing strategies to amplify your solar company’s visibility, attract more leads, and maximize ROI.

Brand Vocabulary

Establish a unique brand vocabulary that reflects your solar company’s values, mission, and appeals directly to your customers.

SEO Strategies

Ensure every key landing page ranks in Google and other search engines with on-page, off-page, and technical SEO strategies.

Solar SEO >
Ready For Performance-First Website Design?

Meet With Our Strategists

Schedule your free consultation to start achieving your ultimate vision!

Let's Talk!
Conversion Rates 5 secs
The first 5 seconds of page-load time have the highest impact on conversion rates. (Portent)
The term “renewable energy” is searched 40,500 each month.

1. Modern Visual Design

Visual Identity and Branding: Making Your Solar Business Shine

Website visitors respond to visual design. The human brain can correctly identify images seen for as little as 100 milliseconds. In the blink of an eye, visitors form an opinion about your website and 75% of consumers judge the credibility of your business based on design.

A modern solar website is filled with dynamic images, relevant information, and a clear call to action. Designs that use plenty of white space and vertical or tall designs are more likely to engage and delight your visitors.

A cohesive visual strategy enhances user experience and aligns with your company’s mission, helping to establish trust and credibility with prospective solar energy clients.

Visual Processing 100 ms
The human brain can identify images seens for as little as 100 milliseconds.
Personalization 90%
90% of marketing professionals agree that personalization increases profitability

2. User Experience

Content That Connects: Engaging Your Solar Audience

At the core of your solar website, you are having a discussion with potential customers.

User experience must be intuitive and enjoyable. Every service and product related to solar panel installation, module options, and other aspects of your business must be easy to find.

More importantly, consumers both in the B2C and B2B experience want personalized experiences. 90% of marketing professionals agree that personalization increases profitability.

Highlighting the importance of high-quality, informative content that positions your solar company as an industry authority is key across every landing page.

Enhancing the user experience with navigation menus, faster site speeds, and well-designed site architecture is an essential phase of your solar website project.

At Valve+Meter, we delve into how engaging content can educate, inspire, and motivate visitors, turning interest in solar energy into tangible leads and sales.

3. Responsive Design

Mobile-Friendly Design: Ensure All Customers Can View Your Website

Web design must be adaptable to consumer behavior. Mobile-friendly design is essential in the modern landscape.

Both residential consumers and businesses search and browse through mobile devices at an ever-increasing rate.

Responsive web design isn’t just about the appearance on mobile. Navigational menus and forms must be optimized for mobile, as well.

At Valve+Meter, our designers study user behavior and apply best practices for mobile design. Our developers go beyond design and ensure your website performs on all devices.

Whether a prospective customer is at a desk with premium internet connectivity or on the road using a smartphone, performance web design keeps them engaged with your business.

4. Developed For Performance

Building the Foundation: Keep Your Visitors Engaged

Behind the visible elements of your website is an intricate framework of programming and hosting. Web development separates top-performing websites from the billions that languish in the shadows of the internet.

Blazing fast loading times and secure hosting increase the usability of your website and improve search engine rankings.

At Valve+Meter, we monitor performance and improve elements from the location of a quote form to the color of phone numbers. Our web developers build solar websites that not only look great but are engineered to generate leads and drive business growth, tailored to meet the unique challenges and opportunities within the solar industry.

A solar orange circuit board on a black background.

5. Optimized For Conversions

Maximizing Conversions: The Art of Solar Website Optimization

Every element of your solar website, from layout to content, plays a crucial role in guiding visitors towards making a decision.

Conversion optimization is the science and art of creating a user experience that seamlessly leads to actions – whether that’s requesting a quote, scheduling a consultation, or signing up for more information.

At Valve+Meter, we meticulously analyze and refine every aspect of your solar website to ensure it’s optimized for conversions. Leveraging data-driven insights, we enhance call-to-action visibility, simplify navigation, and ensure forms are intuitive and accessible. Our focus extends beyond the website’s aesthetic appeal to include psychological triggers and user behavior analysis, ensuring your solar website becomes a powerful lead-generation tool.

6. SEO Copywriting

SEO: Illuminating Your Solar Website on Search Engines

Your solar website’s content is both a magnet for search engines and a compelling storyteller for your brand. SEO copywriting involves the strategic use of targeted keywords and engaging content to improve your website’s visibility on search engines while captivating your audience.

Valve+Meter’s approach to SEO copywriting balances technical SEO principles with the art of brand writing.

We conduct thorough keyword research to understand what your potential customers are searching for, then weave these terms into informative, engaging, and actionable brand content.

Our goal is to not only elevate your solar website’s rank in search results but to ensure that once visitors land on your site, they find valuable information that positions your company as the authoritative voice in the solar industry.

7. Analytics and Tracking

Data-Driven Decisions: Analytics and Performance Tracking

Solar web design has traditionally been passive. Design companies launch a website and check in occasionally to ensure nothing is broken.

The complacency provides a clear opportunity for your solar company. At Valve+Meter, every solar website project includes consistent analytics and performance tracking.

Our team doesn’t rest on its laurels. We constantly optimize and adapt your solar website to achieve strong performance.

As a full-service marketing agency, Valve+Meter understands the importance of agility and versatility in the solar industry. Our real work begins when your website goes live.

We are committed to serving our clients with comprehensive marketing. Studying your target audience, adjusting SEO, PPC, social media, and other digital marketing strategies to increase your ROI and drive growth for your business.

Ongoing strategy adjustments ensure your solar website remains a dynamic, effective tool for business growth.

How To Improve Solar Website Performance?

Valve+Meter’s ThinkFirst™ Process

When you partner with Valve+Meter, you quickly discover a team of curious and data-driven professionals.

ThinkFirst™ is designed to provide a consultative approach to design and digital marketing. From an initial conversation, our strategists strive to learn about your business. As your project progresses, we perform a marketing assessment that examines your current market position and what website and marketing strategies can help achieve your goals.

Founded by business leaders, Valve+Meter works with solar businesses to increase efficiency, reduce wasted advertising expenses, and invest in marketing efforts that can be measured, repeated, and scaled to achieve sustainable revenue.

Let’s Talk

Electrify Your Solar Company with Valve+Meter

Ready to harness the full potential of your solar company’s online presence? Valve+Meter is your partner in navigating the digital landscape with a performance-first approach to solar website design and marketing.

Schedule A Free Meeting

Frequently Asked Questions About Solar Website Design

Wondering about the next steps?

Here are a few of the most commonly asked questions from solar companies regarding Valve+Meter’s web design and digital marketing services:

WordPress is ideal for solar website design due to its flexibility, user-friendliness, and extensive customization options.

WordPress is used by the vast majority of websites across the internet. It offers customization and an array of powerful plugins. You can showcase solar products, services, and projects, and optimize functionality.

WordPress provides robust SEO, tracking, analytics, and support for PPC landing pages ensuring solar companies can effectively reach their target audience.

Website design focuses on creating a visually appealing and user-friendly site, ensuring it effectively communicates the brand and is easy to navigate.

Digital marketing involves strategies to promote your solar website and brand online across various channels, aiming to attract, engage, and convert the target audience into customers.

Both are crucial but traditionally have served different roles in building an online presence. At Valve+Meter, we are founded on merging design and marketing into a data and performance-driven strategy.

Performance marketing is a results-oriented approach that focuses on achieving specific actions, such as sales or leads.

Valve+Meter emphasizes measurable outcomes, allowing businesses to pay only for successful transactions or engagements. This method includes various channels like affiliate marketing, PPC, and social media advertising, making it a cost-effective strategy for companies aiming for precise marketing goals.