Email Marketing Statistics for 2022 and Beyond

Written by Joshua Cook / September 26, 2021 / 3 Minute Read
Email Marketing

Email marketing strategies are used to engage with your customers and to provide them with need-to-know information. An email marketing campaign lets you easily inform your customer list about new products, recent discounts, or even your newest blog post.

The team at Valve+Meter knows that the value of an effective email marketing campaign cannot be overstated. That’s why we’ve put together some statistics that speak to the overall value that an effective marketing campaign can have. Contact our team today for email marketing services that can provide your company with repeatable, scalable, and profitable results.

General Email Marketing Stats

How Many Emails Are Sent Per Day?

In 2022 alone, roughly 333.2 billion emails will be sent daily, which is forecasted to continue growing year after year. This happens as email becomes more accessible worldwide and as more businesses implement email marketing into their overall marketing strategies.

How Many People Use Email?

The very customers that your business is trying to reach are likely using email in some form. Around the world, for example, over 4.2 billion people use email. Similar to the number of emails sent daily, this figure will continue to grow yearly. This gives businesses a great opportunity to spread their brands to more people worldwide.

What Is the Average Email Unsubscribe Rate?

The average email unsubscribe rate hovers around .1%. Email campaigns that regulate email frequency and don’t often reuse the same content across multiple emails will typically have the lowest unsubscribe rates.

What Is the Average ROI for an Email Marketing Campaign?

Return on investment (ROI) is a key figure to keep an eye on to determine the effectiveness of a marketing campaign. For every dollar spent on an email marketing campaign, email marketing ROI is a strong $36.

How Does Email Marketing Affect Small and Medium Businesses?

Many small and medium businesses depend on email marketing to reach new customers and retain existing ones. 80% of small and medium businesses use email marketing to retain customers.

Mobile Email Marketing Stats

What Percentage of People Check Email on Their Phones?

As technology advances, smartphones continue to become more popular and attainable worldwide. As a result, roughly 70% of people prefer to check their emails with their mobile phones.

What Percentage of Email Views Come from Mobile Devices?

41% of marketing emails are viewed and opened on mobile devices. This is greater than the percentages for desktops (39%) and tablets (19%).

How Many Email Marketing Campaigns Are Optimized for Mobile Devices?

When creating your email marketing campaign, it’s important to remember that the vast majority of your customers will read your emails with their mobile phones. However, around 20% of email marketing campaigns are not optimized for smartphones.

B2C Email Marketing Stats

What Percentage of B2C Marketers Use Email to Distribute Content?

You’ve just written a great blog but are unsure how to get it in front of as many eyes as possible. 79% of B2C marketers use email marketing strategies to share blog posts and news releases with customers.

How Does Email Marketing Affect Customer Buying Decisions?

If you’ve created an email marketing strategy, you want it to affect your customers positively. Luckily, 59% of consumers say receiving company emails influences their buying decisions.

B2B Email Marketing Stats

Open Rates for B2B Emails

Using an email marketing campaign for a B2B can be highly effective. B2B companies see a 23% higher email open rate.

What Percentage of B2B Marketers Use Email Marketing?

Marketers in the B2B space understand that email marketing presents a unique opportunity to get products and services in front of their potential customers. That’s why 77% of B2B marketers utilize an email marketing newsletter.