Home Services Marketing Trends for 2022 and Beyond

The home services industry is one that continues to grow, change, and evolve with each and every year. Staying up to date with the latest marketing trends can improve website traffic and increase exposure to new customers.

In the latest blog post from Valve+Meter Performance Marketing, we’ll discuss home services marketing trends for 2022 and beyond that will help your company improve exposure and capture leads for years to come.

In order to reach your target market, be sure that your website is optimized to gain local traffic. Creating service pages for each area that your home services company targets, for example, is a great way to find customers and let them know that you provide the services they need in their area.

Additionally, creating a Google Business Profile, formerly known as Google My Business, profile and adding your company to other local directories will provide your website with backlinks and allow future customers to easily find your website. From there, they can see the services you offer, as well as your service areas, to find if your company is the best fit for their needs.

Now more than ever, customers are relying on the experiences of other customers to decide whether or not they can trust your company to provide them with the services they need. After you’ve provided a customer with home services, be sure to ask them to leave you a review on platforms such as Google Business Profile.

Offering an incentive is a great way to increase your number of reviews. Offering a discount on their next service appointment, for example, gives a past customer reason to leave your company a review.

During the pandemic, many customers grew more comfortable with virtual appointments in order to keep themselves and their families safe and healthy. Continuing to offer virtual appointments can be a great way to reach customers with preexisting health conditions, or ones that are more comfortable with virtual appointments.

If virtual experiences are realistic for your home services business, be sure to provide them.

Social media continues to be a great way to reach new customers. In fact, 90% of internet users are on at least one social media platform. If you’ve left any popular social media platforms unexplored, be sure to create a profile for your business. Your competitors are likely on all social media platforms, so it’s essential that you keep up and stay active on social media platforms.

Chatbots provide users with quick and accurate information about your business and the services that you offer. Implementing chatbots can help facilitate a faster sales cycle and improve the overall process.