What Are the Benefits of a New Website for Your HVAC Company?

In an industry as competitive as the HVAC space can be, you must have a website that is consistently driving leads and helping you grow your business. If you own an HVAC business, you likely already have a website set up in hopes that potential customers will find you and take the necessary steps to schedule service and become a customer.

We know that the benefits of creating a website for your company are endless, but if your website was created many years ago, you might not be seeing the results you’ve been looking for. When this happens, it’s time to take a good hard look at your HVAC website.

In the most recent blog from Valve+Meter, our web design professionals discuss the benefits of creating a new website for your HVAC company and how to turn it into a valuable lead-generation tool.

As a rule, websites should be rebuilt every three to five years and intentionally maintained and optimized continuously. Here are some of the main benefits of building a new website for your HVAC company.

Heightened Mobile Friendliness

Older HVAC websites often struggle when it comes to their levels of mobile-friendliness. In today’s world, where over 50% of web traffic comes from mobile devices, you cannot afford a website that isn’t optimized for mobile viewers. If your website is hard for mobile viewers to navigate, they’ll move on to another HVAC website optimized for their device.

Enhanced Security

Older HVAC websites can often be hosted on less secure platforms that are more accessible to hackers. Platforms such as WordPress, for example, offer far more secure software than older platforms can. Additionally, various security plugins are available to enhance the overall safety of your website further.

Improved Look and Feel

Your website’s overall look and feel is far more important than you might think. If your website looks and feels old and outdated, a potential customer will likely lose interest in your HVAC company and not return to the site. Studies show that 75% of consumers judge a company’s credibility based on its website.

Upgrading and modernizing your website can greatly improve your company’s credibility in the eyes of potential customers. Ensure that your website is upgraded and easy to navigate to help customers take the next steps in their journey with your HVAC company.

Enhanced Speed

The speed and load times of your website are critical to the overall success of the site. The longer it takes pages on your website to load, the more likely visitors will leave before seeing the page. Low speeds and high load times are the biggest factors contributing to high bounce rates. Creating a new website on a faster and more modern platform can greatly improve the overall speed of your website.

The best HVAC websites produce significantly more leads. If your website isn’t producing the leads for your heating and air conditioning company that you’ve been expecting, your first step might be to look at the site and determine if a newer website should replace it. If you’re happy with your current website, ensure that you’ve performed conversion rate optimization (CRO) to fully take advantage of your site’s visitors once they’ve made their way to it.

Performing conversion rate optimization will help your visitors take the necessary steps toward becoming customers. Whether the next steps for your customers are to sign up for emails or to schedule service, ensure that the pages on your website are optimized for the customer’s journey.