Craft Your Message. Create Trust.
Public relations has evolved beyond press releases to an entire discipline built around delivering your value proposition with the right voice and to the right audience. Public relations has expanded to awareness campaigns, crisis communications, proactive solicitation of earned media placements and much more.
Marketing and public relations content should be synergistic. For example, online content created from press releases is a foundational and effective way to increase SEO through original content creation and backlink opportunities. This methodology can increase the overall position of your company’s online presence in search engine results pages (SERPS).
What does PR typically include? It can include media relations, community relations, crisis communications, speaking engagements, events and the development of all needed assets to develop the brand of your company in your community, state and even the entire country.
To execute a successful annual public relations campaign, you should utilize a proactive approach to develop and use original content. Knowing your audience and key messaging is critical to an effective public relations campaign.
The key to success in public relations (PR) is to reach, educate and create awareness with top placement of content, using proper search engine optimization (SEO), along with effective marketing and execution.
You need a combination of both marketing and public relations approaches. Public relations not only helps brand your business but your employees. Having a solid, well rounded public relations plan will help to highlight your business, brand and team.