2020 PPC Statistics – A Comprehensive List of Pay-Per-Click Stats

They may have been around for a while, but pay-per-click advertising is still one of the most effective tools available to any marketer. Not only can these ads target specific populations of consumers, but they are also cost-effective. Here are some of the most important and informative statistics related to PPC advertisements to help you improve your strategy.

Why You Should Choose PPC Ads

With so many different advertising options available, many marketers wonder whether it is really in their best interest to choose PPC ads over other possibilities. However, these PPC statistics show that PPC ads pack more punch when it comes to reaching your target audience.

PPC Search Ad Stats (ROI)

When you use PPC search ads, you want to bring in the best ROI possible. These statistics indicate that PPC has the ability to provide a high ROI under the right circumstances.

SEO versus PPC Statistics

Search engine optimization and PPC are two different strategies marketers can use to bring in more traffic. Both strategies offer advantages and disadvantages. These statistics highlight some of the advantages of PPC advertisements over SEO.

PPC and Local Search Ads

More consumers are using local search than ever before. These statistics describe the interactions between PPC and local searches.

PPC Statistics for Industry Benchmarks

According to WordStream:

Google Ads Industry Benchmarks 2018

What Makes People Click and Convert

Certain types of advertisements get more clicks and conversions than others. Understanding these trends helps marketers position themselves for the best conversion rates.

Surprising PPC Statistics

PPC Statistics and Trends for 2020

According to Social Media Today:

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