Social Media Marketing
Focus Your Message, and Speak Directly with Your Audience
When you think of social media marketing, don’t let it overwhelm you. What platform? Pictures or video? What do I say? If these are some of the questions you ask yourself, you’re not alone. Valve+Meter’s team is here to help make sense of what feels like chaos in your daily business routine. From strategy to monitoring and reporting, we are there to guide our clients along the social media marketing process.
Social media follows many of the same principles other marketing channels follow. Social media can be a great asset in helping your business define its target audience, create content, educate its audience and measure results. The landscape for social media channels is a continually changing part of marketing. Throughout your marketing journey, adaptation is key when using social media.
The tactics and approaches to engagement are not the same as they were in 2004 when Mark Zuckerberg started Facebook at Harvard University or in 2006 when Jack Dorsey, Noah Glass, Biz Stone and Evan Williams founded Twitter. We’ve seen many changes to those social platforms and the additions of many more, including YouTube, Instagram, Snapchat, LinkedIn, Pinterest and Reddit.
When identifying what channel is best for your business, Valve+Meter will continually look at using tactics such as SEO, content marketing, paid search, email marketing and video storytelling. The proper usage of these can help create a diverse and well-rounded approach to utilizing your social media channels, yielding the best possible results.
Social Media Marketing Strategy
Creating a mission, vision and strategy are key to finding success. This starts with knowing your buyer, their persona and learning where they are with key messages relating to each of them.
First, Valve+Meter works with you to determine and develop specific audiences through the creation of a buyer’s persona and the buyer’s journey. This assists in targeting the best prospects when using social media marketing. Next, we will look at competitors, what challenges could arise and how to monitor for the most accurate results.
Valve+Meter will be there to guide you on the timing, types of content and all other aspects of creating and launching a social media campaign. Whether it is a holiday campaign, major announcement or seasonal sale for your company, we will have goals for each type of campaign.
Once everything is wrapped up and ready to be published, we will launch the campaign, watching the data, numbers and interactions to ensure the it’s on pace to produce the results needed.
Social “listening” means monitoring social media channels for mentions of your brand, its products, your competitors and anything else relevant to your business. Don’t become a communications tale of woe by ignoring your social presence. Be proactive, and if you find you must react, do so intelligently with backup.
It all goes back to research. Who do your customers look up to, who do they follow and what do they read? Let us find the right influencer to promote your brand – the results may astound you.
If social media is part of your overall strategy, it’s imperative to know important Key Performance Indicators (KPIs) and data to prove the results of the social media efforts. We track and optimize all social campaigns to improve reach, engagement, clicks, conversions and Return on Investment (ROI).
Data-Driven Social Media Campaigns
We identify tests to run on our projects and campaigns for all areas of marketing, including social media. This would include test-approved messaging to different target groups, age groups, times and more. This is used to determine if our messaging is resonating, causing engagement and creating a channel of leads moving from your social channels to your website. When we find success, we are able to then scale and repeat these with success throughout the scheduled campaign time frame.
Optimize Your Social Presence
As our team works with yours, communication is key in identifying new opportunities. Whether there is a major shift in your industry or trends happening across the nation using social media tools, we will work with you to adjust any campaigns or create new campaigns.
Our team is here to provide leadership for your business when developing social media engagement. Sometimes there are opportunities popping up with only a short amount of notice, and our team will be there to work with you to ensure you are maximizing the messaging potential. From quick Facebook Live moments to major giveaways, we are here to provide you with a plan for performance.
With their help, we’ve been able to more than double our Facebook likes, and increase our YouTube views by more than 500 percent. We have also seen a significant increase in our media mentions as well during this same time.Joe Loughmiller, External Affairs Manager, Indiana American Water
Free Marketing Analysis
Valve+Meter provides Social Media Marketing Services to our B2B and B2C clients. We help businesses build brand awareness and generate revenue through platforms like Facebook, Twitter, LinkedIn, and Instagram. Learn more about our social media management services.