joe headshot
  • joe wanninger and wife
  • joe and the boys

Joe WanningerChief Marketing Officer


    What do you do at Valve+Meter?

    My job is to empower our marketing team to deliver consistent, predictable, repeatable results for our clients.


    What is your background and experience?

    I have a broad range of experience in marketing, ranging from demand gen to digital to old school traditional channels. I’ve had the opportunity to work for and with brilliant marketers, who have taught me about both the art and science of getting results using marketing. My experience includes working in B2B marketing roles in software, manufacturing, healthcare, and technology, as well as B2C roles in education, home services, and media. As someone who has co-founded four businesses and raised millions of dollars of funding, I most appreciate the stage of the business when every single dollar matters and when dollars allocated to customer acquisition must perform for the business to succeed.


    What is it about you that makes you uniquely positioned to excel in your role?

    I’m unapologetically a math-first marketer–the strategy needs to make sense on a spreadsheet for me to feel like we should suggest it to a client. That said, I believe the most important word in marketing is “empathy.” As marketers (and especially as accountable marketers), we need to put ourselves in the shoes of our clients and their customers. I’ve bought millions of dollars of marketing in my career from agencies, and I’ve always been amazed at the lack of accountability from the people selling that marketing. At Valve and Meter, we are looking to change this dynamic and I feel like my experience being on both sides of the table–as a marketing leader in an organization needing results from marketing and as a leader in an organization whose main goal is to deliver measurable results for clients–helps me help clients best.


    What are some of your interests and hobbies outside of work?

    When I’m not working, I love spending time with my family, relaxing, and playing golf. I have three teenage sons (Nick, Jack, and Matthew), a wife (Sara), and two dogs (Gary and Doug). Things can be hectic, but I wouldn’t want it any other way.


    Who is someone you admire and why?

    Five years ago, my wife Sara was unhappy with her career and the professional path she was traveling. After a lot of discussion, she made the decision to quit her job, devote herself to a new path, and enroll in medical school to be a physician. Today, she’s beginning her fourth year of med school, with four more years of residency after that. No one would have told us juggling life and medical school would be easy, and it hasn’t been, but I’ve been in constant awe of her throughout the process.