Matthew Tyner | Vice President of Marketing | Valve+Meter
  • Matt Tyner Family | Valve+Meter Performance Marketing
  • Matt Tyner and Daughter | Valve+Meter Performance Marketing

Matthew TynerVice President of Marketing


    What do you do at Valve+Meter?

    My official title is Vice President of Marketing. Which means I get to go to work everyday with incredibly talented individuals! When a customer enters into a Marketing Performance Agreement our team steps in, to achieve the results outlined in the agreement. Our team is unique in the fact that we run tests for our clients. We develop a series of strategies to test. When the tests work we scale. When a test doesn’t work we scrap it and move to the next strategy. Test small and scale big.


    What is your background and experience?

    My background is in the home services industry, specifically the heating and cooling industry. I started my career with a highly respected HVAC distributor in the midwest as an eCommerce Associate and then moved into the role of Territory Manager. My next career adventure took me to where I was in charge of Business Development for the company. Our team was tasked with developing the strategic direction. I later moved on to work for a multi-location heating and cooling dealer in Ohio and Kentucky, as the Director of Sales and Marketing. During my time here we developed a sophisticated network of digital strategies and supporting tactics to create new lead opportunity channels to support the growth goals.


    What is it about you that makes you uniquely positioned to excel in your role?

    Creative thinking.  I tend to excel at looking at a problem, thinking through the process and creating a solution. That really helps when we are developing the test strategies for our clients.


    What are some of your interests and hobbies outside of work?

    I simply love hanging out with my family! I have a beautiful wife and a two year old daughter that I absolutely adore. They are my world. Also, I really enjoy being a student of business, specifically marketing. I know it may seem cliche saying that, but it’s true. I genuinely enjoy business.


    If you won the lottery tomorrow, what is the first thing you would spend money on?

    I would totally invest it. Why spend it if you can grow it. Grow and give!