Shannon Ruanto | Chief Administrative Officer | Valve+Meter
  • Shannon's family | Valve+Meter Performance Marketing
  • Shannon and her dogs | Valve+Meter Performance Marketing

Shannon RuantoChief Administrative Officer


    What do you do at Valve+Meter?

    I wear several different hats at Valve+Meter as the Chief Administrative Officer. Sometimes we joke that I do all of the things that no one else wants to do. That’s not too far off base, but I actually enjoy the detail oriented and tedious projects that come my way. In this role I get to help our team members grow both personally and professionally and build internal processes that support our human resources and financial functions. The cherry on top of my responsibilities is my role as a V+M client. I represent the marketing and communications interests of V+M and I work with my V+M account manager to plan and execute on V+M strategies.


    What is your background and experience?

    The common thread in my career is that I often create my own job by demonstrating and fulfilling the need or by being the first one to hold a specific position. I enjoy coming into a business with minimal structure around marketing and communications and making it my own.


    Most recently, I worked for LHD Benefit Advisors, a local employee benefits company, where I developed and executed a full-scale, integrated marketing and communication strategy. From leading the organization through strategic brand and corporate identity development, to writing blog posts and planning events, I did it all with help from some great vendor partners. Prior to that, I worked at DEFENDERS (then Defender Direct) for 4+ years in an internal and corporate communications role. I was charged with delivering regular, weekly communications for a workforce of 2,000 people and I partnered with an outside PR firm to share DEFENDERS’ unique story and culture with an external audience.


    I graduated from Hanover College in 2001 with a degree in International Studies and I earned a master’s degree in Journalism and Mass Communication from the University of South Carolina. I like to say my undergraduate degree shaped how I think about things and my graduate degree helped me learn the practical skills and strategies to be a good communicator.


    What is it about you that makes you uniquely positioned to excel in your role?

    I love to learn new things, and I’ve been given the opportunity to do that at V+M as Chief Administrative Officer. I believe that things are connected and that making changes in one place can have a ripple effect throughout the organization, so when building out plans and policies I look for those ripples and plan accordingly. I enjoy the communications field, especially as it relates to execution strategy and messaging. I prefer to operate behind the scenes, which is aligned with the role I am in today.


    What are some of your interests and hobbies outside of work?

    I am an active member of the Hoosier Public Relations Society of America and have served on the Networking Events Planning Committee for two years, and this year I am a committee co-chair.  I have recently started to volunteer with Exodus Refugee Immigration. Exodus provides a support network and resources for refugees who often come to America knowing no one and having nothing.  


    Outside of the office, I spend time with my husband, Alan, and son, Alex. Right now we are focused on college visits and applications which is both exciting and surreal. We have two of the cutest little shih tzus that you’ve ever seen, Oscar and Scooter. They love Netflix and cuddling on the couch, so I am often obliged to participate. I like to cook when I have the time and enjoy trying new restaurants.


    If your life was a reality television show, what would it be called and what would be the general premise?

    If my life was a reality television show, it would be called Teen Taxi Confessions. It would be about teenagers who are not motivated to learn how to drive and the things they talk about when their parents chauffer them around. The parents would be in on it but it would be a hidden camera format.