Chris Ruley | Vice President of Strategy | Valve+Meter

Christopher RuleyPresident

  • QUESTION 01

    What do you do at Valve+Meter?

    I am the President of Valve+Meter. I am responsible for analyzing a client’s business to determine the best strategies to enable them to compete. This includes developing a CPA target and identifying programs that can meet this. I identify the tests that have the highest probability of performing to their financial targets. Secondly, I lead the marketing performance team which ensures the organization is aligned to delivering on these targets.

  • QUESTION 02

    What is your background and experience?

    I have spent 12+ years in growth oriented businesses. All have been centered on a test and invest philosophy, business strategy and proven results and evaluating business financial risks. In that time, I graduated with a degree in organizational leadership with an emphasis on cultural and business psychology. I have had the pleasure of working in small business, medium businesses and large global organizations across a variety of verticals.

  • QUESTION 03

    What is it about you that makes you uniquely positioned to excel in your role?

    My experience in evaluating performance and testing strategy provides tangible outcomes.

  • QUESTION 04

    What are some of your interests and hobbies outside of work?

    My hobbies are investments, home improvements, family and new experiences.

  • QUESTION 05

    If you won the lottery tomorrow, what is the first thing you would spend money on?

    If I won the lottery tomorrow, the first thing I would do: This is easy, give back. My view is that through winning the lottery I would receive far more than I would ever need. I look to provide a good life for my family, money doesn’t deliver that. It would ease financial burden, so I would feel obligated to impact as many families with it as I could. Giving to others, brings me tremendous joy.