I am the President of Valve+Meter. I am responsible for analyzing a client’s business to determine the best strategies to enable them to compete. This includes developing a CPA target and identifying programs that can meet this. I identify the tests that have the highest probability of performing to their financial targets. Secondly, I lead the marketing performance team which ensures the organization is aligned to delivering on these targets.
I have spent 12+ years in growth oriented businesses. All have been centered on a test and invest philosophy, business strategy and proven results and evaluating business financial risks. In that time, I graduated with a degree in organizational leadership with an emphasis on cultural and business psychology. I have had the pleasure of working in small business, medium businesses and large global organizations across a variety of verticals.
My experience in evaluating performance and testing strategy provides tangible outcomes.
My hobbies are investments, home improvements, family and new experiences.
If I won the lottery tomorrow, the first thing I would do: This is easy, give back. My view is that through winning the lottery I would receive far more than I would ever need. I look to provide a good life for my family, money doesn’t deliver that. It would ease financial burden, so I would feel obligated to impact as many families with it as I could. Giving to others, brings me tremendous joy.