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  • Ryan Melby | Valve+Meter Performance Marketing
  • Ryan Melby Skydiving | Valve+Meter Performance Marketing

Ryan MelbyDirector of Marketing Analytics


    What do you do at Valve+Meter?

    Daily operation of paid search campaigns and also analysis of V+M’s various campaigns throughout the business so that campaigns can be optimized to generate the best returns for our clients.  Examples of the type of metrics we take a look at are simple metrics such as leads collected, clicks made, or the more complicated types of metrics like response rate, cost per acquisition and deal values.


    Also, I take out the trash, dogsit, make flowcharts and generally try to be difficult.  I’m the office cynic.


    What is your background and experience?

    I’ve worked in a variety of roles throughout my career, primarily focused on report creation/analysis and digital marketing.  My jack-of-all-trades history helps me fill gaps throughout the organization, so that we can keep moving without having to stop to find different people to perform the variety of tasks that we encounter.  Examples of this include making changes to websites, reading financial statements and preparing analyses, looking at direct mail response rates and writing ad copy.  About the only thing I can’t be is graphically creative.


    What is it about you that makes you uniquely positioned to excel in your role?

    I think my background and experience gives me a unique perspective on my role and my position in the company.  Some people are just marketers and some people are just finance people.  Blending the two give me a different sounding voice at every table that I sit in because I can see issues from both sides as marketing is a constant give and take between the marketing and finance realms.


    What are some of your interests and hobbies outside of work?

    I am a movies, books and sports enthusiast.


    If your life was a reality television show, what would it be called?

    “Where’s the remote so I can find something more interesting to watch?”