Daily operation of paid search campaigns and also analysis of V+M’s various campaigns throughout the business so that campaigns can be optimized to generate the best returns for our clients. Examples of the type of metrics we take a look at are simple metrics such as leads collected, clicks made, or the more complicated types of metrics like response rate, cost per acquisition and deal values.
Also, I take out the trash, dogsit, make flowcharts and generally try to be difficult. I’m the office cynic.
I’ve worked in a variety of roles throughout my career, primarily focused on report creation/analysis and digital marketing. My jack-of-all-trades history helps me fill gaps throughout the organization, so that we can keep moving without having to stop to find different people to perform the variety of tasks that we encounter. Examples of this include making changes to websites, reading financial statements and preparing analyses, looking at direct mail response rates and writing ad copy. About the only thing I can’t be is graphically creative.
I think my background and experience gives me a unique perspective on my role and my position in the company. Some people are just marketers and some people are just finance people. Blending the two give me a different sounding voice at every table that I sit in because I can see issues from both sides as marketing is a constant give and take between the marketing and finance realms.
I am a movies, books and sports enthusiast.
“Where’s the remote so I can find something more interesting to watch?”